Wei Tay

Content Strategist (MA) | Editorial consultant | Writer & Editor

Austria

As a journalism-trained editorial consultant, I enjoy creating engaging and meaningful content for brands through an audience-focused approach. This is my editorial portfolio.

I also specialise in user experience (UX) content strategy for websites and apps.
View my UX work in the link below 🔗

Portfolio
JTC | Periscope magazine
Closing the Sustainability Loop

Conceptualisation, editing and writing for a 34-page corporate magazine exploring sustainability in manufacturing. Highlighted trends such as the circular economy.

CLC | Urban Solutions
Rwanda's Green Renewal

A case study on how Rwanda's focus on sustainable regeneration gave the African nation an edge to bounce back from challenges. This involved research and interviews with stakeholders. I was also the contributing editor for this publication aimed at urban planning leaders.

PSD | Challenge magazine
What Will We Get Out Of Nostalgia?

A long-form story on nostalgia and national identity in Singapore. This involved months of in-depth research and interviews to synthesise the information into useful insights.

PSD | Challenge magazine
Public Service Robots - Reimagined

Worked with a designer to give government robots a makeover. This entertained readers while keeping them informed of innovations.

Tuber
The Inside Scoop on Singapore Microsite

An interactive microsite on underrated aspects of Singapore culture. I was part of the team that developed this concept, and helped to craft the writing to be entertaining yet useful to readers.

PSA International Annual Report
Like a Box of Chocolate Annual Report

Copywriting and editing for a chocolate-themed annual report that highlights a global port operator's innovative work in a refreshing way.