UX Writing & Content Strategy for Humana
Mary is known for her belief that there’s no content challenge too big or too small, as long as it’s tackled with a healthy dose of optimism, humor, and an endless supply of dark roast coffee.
She has over 12 years of experience as a writer and content strategist in both the nonprofit and healthcare fields. Mary has experience in UX writing, tool-based copywriting, writing for direct mail, web-style articles and press releases. She has also developed skills in print and digital communication, as well as social media marketing.
Website: www.MarySheilaPritchard.com
Specialties: Content strategy, UX writing, usability testing, web writing, Content Design, presentations and speech writing, social media marketing, content management, press releases and article-writing leadership and management, event planning and promotions.
UX Writing & Content Strategy for Humana
Content strategy work and UX updates to improve the 2-factor security flow.
Content strategy and UX updates to improve user experience on sign in page based on consumer feedback.
Content strategy artifacts and discovery work that formed the research phase of an effort to improve our Find a Doctor tool.
Content strategy artifacts that helped inform the proof of concept and miniminal viable product for HumanaHealth.com, a digital companion website for chronically ill Medicare members.
Web Writing from American Medical Association
One of 4 audience pages completely redesigned and enhanced in December 2015. I was the content lead for these pages and provided guidance on content creation and content editing,
One of 4 audience pages that were enhanced in December of 2015. I was the content lead on this project and helped with content creation and content editing.
One of the AMA products that was enhanced during the website redesign process. I was the content lead for this project and coordinated content creation, UX and layout and copyediting to enhance the product page.
Direct Mail Samples from the NIU Northern Fund
Text and concept created for NIU Northern Fund. Design created with help from Trittenhaus Design in Sycamore.
Text, design, and art created for NIU Northern Fund
Text, design, and art created for the Northern Fund
Web Articles and Photo Slideshows Created for Seattle Metropolitan Magazine
Article written for Seattle Met's Culture Fiend blog.
Article written and researched for Seattle Met's Culture Fiend blog.
Article written and researched for Seattle Met's Nosh pit blog.