Paula Lacsena

Communications Professional

Canada

I'm a Toronto-based multidisciplinary writer and communications professional with a passion for fostering meaningful connections and developing engaging, informative, and authentic narratives from both simple and elaborate concepts.

Purpose-driven and creative with a versatile MarCom background, I have spent 5+ years supporting growing start-ups, non-profits, and corporations in various capacities across fields such as healthcare, education, and hospitality; I am passionate about creating quality content that not only resonates but informs, inspires, and makes an impact.

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Portfolio

Creative Assets (2021 - Present)

POGO
2024
Facts about Childhood Cancer in Ontario

POGO's Fingertip Facts was created to ensure that POGO stakeholders have access to the most up-to-date facts about childhood cancer. This sheet is updated on a bi-annual basis in collaboration with POGO's Health Analytics Team.

POGO
2024
POGO General Video

I created this video via Canva based on the POGO General Brochure which gives an overview of POGO's work championing childhood cancer care (programs, services, supports, etc.). This video was published on POGO's Facebook, Instagram, LinkedIn, Twitter, and Youtube accounts.

Kids Physio Group
2023
KPG Developmental Milestones Pamphlets

I created these Developmental Milestones Pamphlets for physiotherapists at Kids Physio Group to distribute to parents and relevant referral sources. These pamphlets focus on different baby and toddler-aged groups.

Kids Physio Group & The Running Physio
2022
KPG x TRP Brand Style Guide

I created a brand style guide for Kids Physio Group's collaboration with The Running Physio; they collaborated to develop The Kids Running Course, which aims to support physiotherapists in addressing developmental running concerns in their practice.

Kids Physio Group
2022
KPG Physio-Approved Gift Guide

With the support of 13 physiotherapists, I created a 5-page physio-approved gift guide as part of Kids Physio Group's gift packages for referral sources during the 2022 Holiday Season; gifts were separated by age group.

Kids Physio Group
2022
KPG 2023 Calendar

I designed the KPG's 2023 Calendar - a personalized calendar that physiotherapists gifted to families, friends, and referral sources during the 2022 holiday season. It included a compilation of candid photos, as well as special dates specific to the organization.

Kids Physio Group
2022
KPG Social Media Brand Guide

I created Kids Physio Groups first-ever Social Media Brand Guide to help support 100+ staff members within the organization, students, and volunteers in creating content that aligns with all aspects of the KPG brand.

Social Media Graphics (2020 - Present)

@pogo4kids
POGO

Wide variety of graphics I created for POGO's social media accounts while working as their Communications Coordinator (August 2023-Present).

@kidsphysio
Kids Physio Group

Wide variety of graphics I created for Kids Physio Group's social media accounts while working as their Communications Manager (Sept 2021-August 2023).

@misc
Miscellaneous Accounts

Wide variety of graphics I created while volunteering and freelancing in different capacities (April 2020-December 2021).

@thewebshoptci
The Web Shop

Wide variety of graphics I created for The Web Shop's social media accounts while freelancing as a Content Creator (Sept 2020-Feb 2021).

@defeatdepressionca
Defeat Depression

Wide variety of graphics I created for Asthma Canada's social media accounts while volunteering as a Social Media Assistant (July 2020-December 2020).

@asthma_canada
Asthma Canada

Wide variety of graphics I created for Asthma Canada's social media accounts while working as a Communications Intern (April 2020-July 2020).

Email Marketing (2020 - Present)

POGO
09/09/2024
Childhood Cancer Matters Fall 2024 Edition

Newsletter prepared for POGO stakeholders during Childhood Cancer Awareness Month, promoting an interview with our CEO, fundraising, and survivorship stories, prepared by the POGO Comms Team. Layout designed via Luminate Online.

POGO
06/11/2024
Childhood Cancer Matters Summer 2024 Edition

Newsletter prepared for POGO stakeholders during summer 2024, compiling compelling research, survivorship, and fundraising stories written by the POGO Comms Team. Layout designed via Luminate Online.

Kids Physio Group
06/30/2022
July 2022 Reminder Email: Update to Masking

Newsletter written for Kids Physio Group clinics during the summer 2022 season, sharing an important update to our masking requirements. Layout designed via MailChimp.

Hard Feelings
03/23/2021
March 2021 Newsletter: Store & Counselling Updates

Newsletter written for Hard Feeling's March 2021 newsletter, sharing updates to store policies and counselling, as well as new arrivals and initiatives. Layout designed via MailChimp.

Asthma Canada
07/21/2020
July 2020 Newsletter: MHCC Video + Annual Report

Newsletter written for Asthma Canada's July e-newsletter, promoting a video on Members of the Health Charities Coalition of Canada and the completed 2019 Annual Report. Layout designed via Constant Contact.

Asthma Canada
06/26/2020
June 2020 Newsletter: CHILD Cohort Study + Summer Blog

Newsletter written for Asthma Canada's June e-newsletter, sharing information from the CHILD cohort study on breastfeeding and the summer blog on asthma management tips. Layout designed via Constant Contact.

Asthma Canada
05/11/2020
May 2020 Newsletter: Mother's Day + Webinar

Newsletter written for Asthma Canada's mid-May e-newsletter, encouraging the asthma community to donate for Mother's Day and promoting Dr. Alan Kaplan's webinar. Layout designed via Constant Contact.

Digital Copy & Content (2019 - Present)

POGO
11/29/2023
Childhood Cancer Survivors Share How Oncology [cont'd]

In this blog written for POGO, I showcase five childhood cancer survivors, now working in the field of pediatric oncology, who worked with a digital storyteller facilitator to develop digital stories about their journeys.

CRWN Creative
01/28/2021
5 Benefits of Having a Signature Product

In this blog written for CRWN Creative, I inform entrepreneurs about the benefits of having a signature product and how it can elevate their business.

Paula Lacsena | Wordpress
12/14/2019
Five Canadian Vegan Beauty Brands to Try in 2020

In this listicle-style blog, I share five Canadian vegan beauty brands (cruelty-free, non-toxic, natural ingredients) that I have either tested and loved, or have heard only great things about.

Paula Lacsena | Wordpress
12/03/2019
How Self-Care Saved My Mental Health

In this personal blog, I share my mental health journey and how incorporating self-care into my daily routine has helped me cope with my anxiety in the long-run.

The Purpose Project
08/27/2019
Gearing Up for Back To School

In this blog written for Early Bird & Worm, I share school-friendly products for kids sold at the store ahead of the back-to-school season.

The Purpose Project
07/04/2019
Tips on Surviving the Summer Heat

In this blog written for Early Bird & Worm, I share tips on surviving the hot, summer heat (from the clothing you wear to the fluids you drink!).

The Purpose Project
06/25/2019
Gift Ideas + Inspo for Her

In this blog written for Early Bird & Worm, I share various gift ideas from our favourite brands at the shop.

The Purpose Project
05/17/2019
Keepin' It "Lite" with Native Shoes

In this blog written for Early Bird & Worm, I introduce our favourite products by Native Shoes, a Vancouver-based footwear brand that emphasizes innovation, originality, and "liteness".

Graduate Coursework (2019 - 2020)

Google Docs
TIFA Find Your Book Campaign

A social media campaign aimed to increase TIFA's brand recognition through a series of creative initiatives (group project).