Peter Ginsburg

20+ years in the sports content business, and one thing has never changed: I love telling a good story. At the NBA, I continue to look for innovative ways to present the stories of our players, overseeing and collaborating with a group of talented field producers and editors to reach our fans on multiple platforms.

I broke into the business as a scriptwriter for CBS Sports and went on to do the same for the league, writing "NBA Inside Stuff" for nine years. Writing eventually led to producing, and as the media landscape has changed, my passion for storytelling has led me into the digital and social spaces.