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Peter Livingston

Brand & Communications Expert

Location icon United States

Hi, I'm Peter Livingston. I’m a communications leader with experience leading efforts in the non-profit, digital advertising and telecommunications industries. I’m passionate about aligning marketing and communications to tell a larger story of how organizations can positively impact the world around them. My communications leadership includes: developing and executing executive communication and go-to-market strategies, leading omni-channel marketing campaigns, ownership of org-wide creative deployments, content marketing planning and execution, and paid and earned media efforts.

Internal Brand Document
World Vision Brand Story

While at World Vision, I led a brand refresh that was responsible for refining the articulation of the brand, including a new brand story. I helped to craft this new element of the World Vision brand framework, which ultimately got approval by World Vision U.S. and World Vision International leadership. Mandatories to include were: faith language, impact-drivers, and a hopeful call to unite for the good of all people.

World Vision email communication
A message from World Vision's president

This is an email I wrote on behalf of World Vision president, Edgar Sandoval. Fairly short and to-the-point, Edgar's voice always included a level of warmth, using a tonality of: humility, sincerity, enthusiasm and directness.

Three Ways to Stand Out This Giving Tuesday

This is a thought leadership article I wrote for Non-profit ENGAGE on fundraising for Giving Tuesday. Over the course of my time leading Christmas promotional efforts at World Vision, fundraising on Giving Tuesday grew 575%, hitting $4M in 2018.