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I'm a skilled marketing communications and content strategist with an extensive background telling compelling brand stories for an array of audiences.
Motus
As major tariffs on both foreign trade partners and valuable manufacturing materials take hold, all signs are pointing to jumps in car prices.
At the end of the day, sustainable practices aren't just altruistic, but good for business, helping companies reduce waste and scale faster.
While driving employees crave more choice, the decision between buying vs leasing their own vehicle can feel like a burden.
As cars get smarter, CES 2025 is where consumers and business alike can get a peek into the future of driving and vehicle programs.
We unpack the details of the EU's Corporate Sustainability Reporting Directive (CSRD) and how US companies can better report on their ESG progress.
There's no one-size-fits-all solution to prevent vehicle crashes. With more than 240 million Americans getting behind the wheel each year-and an estimated 77 percent of employed Americans commuting each day-unexpected...
When it comes to purchasing a car, you don't need to be a 'driving employee' to appreciate how important resale value is.
The average insurance rate has jumped by roughly 51% in just the last three years, bumping the national average to cover a standard passenger car at $2,543
Vehicle recalls and their impacts on drivers and businesses are evolving as new driver preferences transform the auto industry.
Boast AI
The team at Boast polled more than 500 CXOs in R&D-focused organizations across North America to baseline how businesses are funding innovation and
Boast surveyed 500+ CxOs at R&D-focused organizations across North America to baseline how teams are funding innovation—and highlight opportunities for growth through product development in 2025.
Unpacks the e-business tax credit (abbreviated to CDAE from French-Canadian) that's unique to software companies operating in Quebec, including best practices for accessing CDAE alongside other government funding opportunities.
A guide breaking down the qualification criteria for Canada's leading digital media tax credit, including provincial nuances and best practices to for a diversified capital strategy.
The Biden-Harris Administration announced a blockbuster $100 million investment into research and development (R&D) for artificial intelligence (AI) with a focus on speeding up the production of sustainable, next-generation semiconductor materials.
By switching to Boast, the SR&ED process became seamless for CoLab, turning a 100-hour-plus process into a handful of 30-minute checkins.
At econommi, Hudhaifah and his team are building a new generation of interest-free models that revolutionize private markets by digitizing real-world assets.
Boast has been named the Gold Winner in the Technical Innovation of the Year and the Technology Breakthrough of the Year categories for the 2024 Stevie Awards for Technology Excellence.
The US denied a $1.3 million tax refund for multinational electronics manufacturer Kyocera, citing a lack of time tracking.
Net operating loss (NOL) deductions are suspended in California for businesses with greater than $1 million in income between 2024 and 2027.
How will capital gains inclusion rate changes-and other factors impacting growth funding and investment in 2024-impact founders and business leaders in Canada?
Ian has been helping energy, mobility, real estate, mining, construction, and heavy industry partners inject Canadian innovation into their net-zero journey.
Startup funding was being captured in unexpected corners of the US in Q2 2024, helping push angel and VC funding totals up 61% from Q1.
SR&ED Allowable Expenditures and SR&ED Qualified Expenditures represent two very different components of your innovation tax credit (ITC) claim.
SR&ED policy classifies expenses as Materials Consumed or Transformed, paid in the current tax year or within 180 days of fiscal year end.
A new Artificial Intelligence (AI) framework has been pitched in the US Senate that proposes a $32 billion government investment into non-defense AI research
Privately funding Canadian innovation could be harder under new capital gains inclusion rates, according to a new open letter from the CCI.
SR&ED projects aim to tackle "scientific or technical advancement" where all the work is in support of the same scientific mission.
Canada's Budget 2024 was met with what can diplomatically be described as a mixed bag of reactions when it dropped last Tuesday.
One-page guide demonstrating Boast's unique and successful approach to maximizing SR&ED claims.
A comprehensive rundown of the non-dilutive funding programs (grants, loans, tax credits) uniquely available to innovative businesses across Canada.
A front-and-back one-pager designed to provide a quick gut check on eligibility for Canada's banner R&D tax credit program.
For CDAE, the Quebec government will scale up the non-refundable share from 6 percent today to 10 percent by 2028.
The 2024 Ontario Budget was tabled last week, featuring more than $100 million in commitments toward the Invest Ontario Fund.
If you're confused or frustrated by Section 174 requirements for R&E write-offs, you are definitely not alone. Here's a quick explainer, with current news.
Officials from the US and UK announced an agreement this week to cooperate on testing AI safety and risks.
We'll break down the key differences and similarities between SR&ED and IRAP and the info you need to ensure a smooth application process.
Canada can rightly boast having some of the most innovative startups and entrepreneurs in the world. A combination of incredible homegrown talent, welcoming work policies, and innovation-friendly business tax code at both the federal and provincial levels create a wealth of opportunities for founders to make their dreams a reality.
I teamed up with eight content experts and they all shared their best SME interview questions to ask - including some best practices.
This article describes how to effectively build and manage an R&D department, because having a rockstar R&D team is what it takes to develop an innovative product or service that solves customers’ problems and positions you as a leader in your industry.
We break down how innovative CFOs should interpret the latest warnings around bank failures from the U.S. Federal Reserve.
How CFOs at innovative companies work smarter to achieve growth despite market headwinds in 2024.
The United States House of Representatives passed a $78 billion tax bill restoring the ability for businesses to immediately deduct the cost of research and experimentation (R&E) investments for the current tax year.
The NTSC will be the first in more than $11 billion worth of investments into semiconductor R&D that was launched as part of the CHIPS Act.
If the latest warnings from Gartner are correct, CFOs are going to need to boost EBITDA over the next three years.
A comprehensive rundown of the non-=dilutive funding programs (grants, loans, tax credits) uniquely available to startups operating in Atlantic Canada, authored on behalf of Boast AI and Nova Scotia's Volta Accelerator.
A front-and-back one-pager designed to provide a quick gut check on eligibility for Canada's banner R&D tax credit program.
Alina and Sal join What The Tech as part of our Founders & Friends series, where we encourage a member of our network to invite a new friend on the mic to share their founder stories.
Saascan provides mentoring, enablement and advisory services to Canadian SaaS startups at almost all stages of growth.
Daniel is the COO at CTK Bio, a startup that's developing and manufacturing solutions that combat climate change and pollution.
As unique as the innovation that Kris is driving at FanSaves is, his journey into the startup space is just as interesting.
At General Ledger Partners, Jason and his team offer bookkeeping, general ledger cleanup, and financial consulting services to small businesses and startups.
Silicolabs is leveraging emerging technology to bridge the gap between Neuroscience and Artificial Intelligence.
With 20+ years in the tech industry, Kenneth Berger helps startup leaders get unstuck and make their dreams happen.
Studies have shown that the largest ROI for generative AI actually lay in using AI tools for product development.
Mid-market CFOs are ready to attack some aggressive performance goals in 2024, according to the CFO Alliance.
Across North America, there are more than $20 billion in R&D tax credits available to help CFOs retain a share of their investments into R&D and stretch their innovation capital further.
A guide for startup founders and product development leads to create and R&D strategy that maximizes their access to non-dilutive funding while stretching R&D investments further.
Thought leadership guide breaking down best practices on introducing AI and ML principles into R&D and product development workflows.
A one-page breakdown of the Qualified Research Activities criteria for R&D tax credits under Section 41 of the US tax code.
A guide detailing the Section 174 R&E capitalization rules impacting startups in the US claiming R&D tax credits under IRC Section 41.
Findings from the 2023 R&D Trends & Insights survey of startup founders across North America to gauge their strategies, struggles and successes in driving innovation through research and development, including best practices for budgeting and project tracking.
eBook unpacking the 9 stages of the startup lifecycle with strategies for maximizing access to innovation capital at each step to fuel growth and extend runways.
A rundown of the United States federal government's banner R&D tax credit program targeting innovative startup founders.
One of the questions we hear most when first engaging with customers is How should I be tracking my tax credit eligibility? Or, more specifically for our Canadian partners, How do I track my SR&ED?
As we recently discussed, accurately qualifying and incorporating your business can have major tax implications. This is true in the United States and in Canada, as there are numerous tax credits and grant programs offered by both the IRS and CRA (as well as within individual states and provinces) to help fuel the growth of innovative startups.
Tax Day came and went this year without any changes to the controversial Section 174 amortization and capitalization rule, which essentially blocked many startups from claiming any R&D expenses incurred during 2022.
Accurately defining the nature of your business is critical. While this can take many forms-like identifying early-stage vs.
A break down of the most popular government-backed funding programs and how you can start tapping into them to grow your business.
Having the right financial partner can help accelerate your business and support your funding goals. However, for early-stage startups, a financial controller who oversees day-to-day operations may be a better fit than an executive hire.
Plainsight AI Thought Leadership
San Francisco, CA, January 4, 2023 - Plainsight , the leader in proven vision AI, today announced its collaboration with MarineSitu , a provider of state-of-the-art marine hardware and software, to create innovative vision AI monitoring solutions for the Blue Economy, enabling Marine Energy devices to coexist harmoniously with aquatic life.
Businesses across industries often have more visual data on hand than they know what to do with. After all, billions of images and hundreds of thousands of hours of video are created every day. Yet, despite their massive and increasing image and video collection, enterprises are struggling to extract business value from this data.
Edge AI involves integrating AI applications that are capable of processing data within or near the physical devices where that data is collected. Rather than sending data to a central repository in the cloud for processing, for instance, edge AI solutions can handle all computation "on site," so to speak.
San Francisco, CA, July 12, 2022 - Plainsight , a leader in proven vision AI, announces today an expanded Google Cloud partnership as an Independent Software Vendor (ISV) now available for resellers on Google Cloud Marketplace, providing enterprises across markets with a transformative computer vision toolset and fully managed services to unlock the value of vast amounts of images, video, and other visual data.
Deep learning sits within the machine learning subset of AI technologies. Machine learning systems are designed to educate themselves and adapt with or without human intervention. ML systems attempt to learn the same way humans do, through trial and error. Targeted ads, recommended products, and predictive search terms are all the result of successful machine learning.
AppNeta Whitepapers, eBooks & Reports
Enterprise networks have never been more complex, as decentralization, the rise of SaaS, and a greater reliance on connectivity across organizations create a “rising tide” of challenges for enterprise IT.
While the pandemic may have forced enterprises to transform how they function internally, what remains unchanged today and in the future is the fact that “every company is in the people business.”
As businesses move away from their legacy, office-based schedules and into a hybrid, work-from-anywhere workflow, enterprise IT must deploy new management and monitoring strategies to ensure they have visibility into end-user experience anywhere workers log on.
The UCaaS market is one of the fastest-growing industries serving the modern enterprise. Between 2016 and 2024, the segment is projected to enjoy a CAGR of 29 percent, and for good reason: As businesses become increasingly decentralized, stretching enterprise networks across the globe, teams need communication and collaboration tools that can surpass the geographical barriers separating employees.
The findings from AppNeta's 2020 IT Survey on top network and workforce management challenges.
An ebook outlining best practices for managing Microsoft Teams across distributed organizations.
An ebook explaining network management best practices for suddenly decentralized enterprise networks.
A rundown of the technical challenges of modern enterprise networking as companies leverage direct-to-internet access.
AppNeta Blogs, Bylines & Press Releases
Recently, we hosted a webinar with our Chief Customer Officer Adam Edwards and our Director of Global Alliances John Tewfik that discussed the concept of Hybrid Work; specifically, how both the definition and perception of hybrid work has evolved over the past couple of years, and what strategies need to be transformed in kind to navigate a Hybrid Work world. For today’s episode, we’re sharing Part 1 of that conversation, where you’ll hear Adam kick us off with his take on how IT and ops...
The AppNeta Podcast, covering the hottest tech topics affecting the enterprise, IT and network ops teams, with fresh tips and takes from the network performance pros.
Along with a focus on updating the United States' roads, rails and public transit infrastructure, $65 billion of the $1.2 trillion price tag will go to increasing broadband access; both in terms of literal availability and affordability for underserved communities.
With data theft on an upward trajectory at the same time that much of the global workforce is undergoing a hybrid work transformation, it's incumbent on network and IT teams to ensure that facilitating flexible work isn't leaving their organizations vulnerable.
BOSTON - July 27, 2021 - AppNeta, the leading network performance monitoring solution for the distributed enterprise, today revealed the results of AppNeta's Future of the Internet Outlook Report, which analyzed the shifting expectations of the American workforce regarding their internet service: An increased need for stable connections as remote work rises, the desire for employers to deliver near-office quality network experiences at home, and the heightened challenges to complete tasks due...
In Q3 2021, Microsoft Cloud saw revenues jump 36 percent year-over-year to $20.7 billion. But Microsoft wasn't the only Big Tech company that saw their fortunes grow thanks to a hunger for enterprise cloud during 2021: AWS saw cloud revenue jump by 39 percent to more than $16 billion last quarter, while Google Cloud saw revenue jump 45 percent to $5 billion.
An hour-long outage this Tuesday ground the Internet to a halt after popular Content Delivery Network (CDN) provider, Fastly, experienced a glitch that downed Reddit, Spotify, HBO Max, Shopify, Stripe and the BBC, to name just a few of properties affected ...
Work from home (WFH) can be lonely if you don't have an effective remote work communication strategy in place. This is especially true for those who may have only embarked on WFH in response to the pandemic, forcing them to shake off their office-bound habits and establish a new method to ensure productivity.
This episode marks the third and final installment of a conversation with AppNeta's Chief Customer Officer Adam Edwards and Director of Global Alliances John Tewfik around optimizing network management for Hybrid Work. In this chat, Adam and John have marching orders for IT and a specific IT checklist that outlines how teams can both expand their effectiveness and visibility while streamlining their processes and tools.
The pandemic effectively "shocked" enterprises into pushing the gas on tech initiatives that, on the one hand, support a more flexible, decentralized workforce, but that were by-and-large already on the roadmap, regardless of whether businesses had been planning to support widespread work-from-home or not ...
Even though it's still firmly "back-to-school" season for many families, the holidays are fast approaching, and retail forecasts show spending is set to jump anywhere from 7 to 9 percent as consumers go perhaps a little bigger than usual with their annual gift giving in 2021.
The Internet played a greater role than ever in supporting enterprise productivity over the past year-plus, as newly remote workers logged onto the job via residential links that, it turns out, left much to be desired in terms of enabling work ...
Operations are no longer tethered tightly to a main office, as the headquarters-centric model has been retired in favor of a more decentralized enterprise structure. Rather than focus the business around a single location, enterprises are now comprised of a web of remote offices and individuals, where network connectivity has broken down the geographic barriers that in the past limited the availability of talent and resources.
As vaccinations rise and businesses plan for a post-covid future, more than 80% of knowledge workers in the US would like their long-term work environment to include some element of remote work ...
Chief Customer Officer Adam Edwards and our Director of Global Alliances John Tewfik discuss the concept of Hybrid Work; specifically, how both the definition and perception of hybrid work has evolved over the past couple of years, and what strategies need to be transformed in kind to navigate a Hybrid Work world.
With enterprises yet again pushing back their return-to-office plans, many business leaders are taking a closer look at flexible work schedules in an effort to increase worker satisfaction-and really decrease burnout. This comes as research shows workers are putting in more hours than ever during the pandemic, with many folks still struggling to unplug from work when they log onto the job from home.
BOSTON - March 30, 2021 - AppNeta, the leader in actionable, 4-Dimensional network performance monitoring, today revealed the results of AppNeta's 2021 State of Work from Anywhere Outlook Report, which identified end-user expectations for the future of work, highlighting the rise of "work from anywhere" and how this shift in the workforce model will impact IT teams spanning industries in the near future and post-COVID.
As the pandemic pushed enterprises to rethink their approach to network management and security in the face of widespread work-from-home restrictions, Secure Access Service Edge (SASE) emerged as the go-to IT solution for securely linking a distributed user base.
Facebook just announced that all 60,000 of the company's full time employees are now eligible for permanent work from home privileges, as CEO Mark Zuckerberg tells workers that he himself will be taking advantage of the policy to work remotely about half the time going forward.
BOSTON - September 30, 2021 - AppNeta, the leading network performance monitoring solution for the distributed enterprise, today announces the launch of user-level performance monitoring designed to scale to tens of thousands of concurrent workstations via a SaaS-based platform.
Amazons will let team leaders at the Director level determine when, if, and for how long workers under their management will return to their desks, with Amazon CEO Andy Jassy going to great lengths to avoid a prescriptive mandate in an email explaining the plan to employees.
As many enterprises close in on a second year of pandemic-induced remote work, research conducted by Poly has found that workers increasingly favor a work-from-anywhere approach-and are increasingly willing to advocate for this new flexibility. "Employees have had a glimpse of a different life. Their expectations have changed.
Where employers once held the sway in vetting among pools of candidates within tight labor markets, there are now more than 11 million job openings nationwide today (and not enough workers to fill them) as employees quit their pre-pandemic positions in droves.
Microsoft Cloud saw revenues jump 36 percent year-over-year to $20.7 billion last quarter, pushing the company's quarterly cloud earnings past the $20 billion threshold for the first time. Looking specifically at Azure infrastructure-as-a-service, revenues actually grew at a rate of 50 percent year-over-year, as enterprises continue turning to the cloud to connect their decentralized workforce.
It goes without saying that UC and UCC tools are the lynchpin of the remote workforce. Without the ability to dial up a far-flung coworker in seconds via the desktop, remote users are truly cut off from the people and resources they need to be productive.
While leaders at many big banks and financial companies have been staunch about their desire to return to the office, American Express is bucking the trend by offering their more than 63,000 employees a three-tiered hybrid work option that hinges on worker choice.
It's estimated that by 2025, more than 100 zettabytes of data will be stored in the cloud. That not only represents a massive amount of data (to put it in terms end users might be able to digest, one zettabyte equals a trillion gigabytes), but roughly half of all the total global data forecast to be collected by 2025.
We talk a lot about the larger wide area network when discussing the biggest Work-From-Anywhere (WFA) challenges facing IT teams today. But nothing is more challenging than trying to make a local impact on end-user experience when you're many miles away from the source of the problem.
Despite committing to a work-from-anywhere policy across much of their workforce, Google just broke the pandemic record for a commercial real estate sale by committing $2.1 billion toward a new office in New York City.
As many consumers rush to cross the big items off their wish list well ahead of Black Friday and Cyber Monday, Amazon is assuring their customers that they're ready for the shopping surge, regardless of what the headlines may have shoppers thinking.
By Paul Davenport, AppNeta Since the start of the pandemic, troubleshooting last-mile and general WFH performance issues has become a monster task for enterprise IT teams, who in the past had mostly managed performance across commercial-grade connections that they largely controlled.
The modern enterprise network is an entirely different beast today than the network environments IT and ops teams were tasked with managing just a few years ago. With the rise of SaaS, widespread cloud migration across industries and the trend of enterprise decentralization all playing a part, the challenges IT faces in adapting their management and monitoring techniques continue to mount ...
The Democratic presidential debates are likely to have many people switching back-and-forth between live streams over the coming months. This is going to be especially true in the days before and after each debate, which will mean many office networks are likely to see a greater share of their total capacity going to streaming news services than ever before ...
With concerns around data privacy starting to mount in seemingly every corner of society, it's critical that IT teams establish workable (and realistic) internet use and network policies. But with 20-50 percent of enterprise app spending taking place "in the shadows" -- that is, without the knowledge or direct consent of IT -- enforcing best practices is yet another new struggle that IT teams wrangle within the age of SaaS.
In this next installment of our conversation with AppNeta's Chief Customer Officer Adam Edwards and our Director of Global Alliances John Tewfik-featuring excerpts from their recent webcast on Hybrid Work Optimization -we're going to discuss the hot-button topic of security, privacy and trust in a hybrid work world.
Reddit, Spotify, Hulu, Stripe, the New York Times, and countless other online properties went dark with a 503 error for almost an hour this week, showing how delicate the Internet's physical infrastructure can really be.
When Gartner first introduced the concept of "secure access service edge" (SASE, pronounced sassy) into the enterprise IT lexicon back in August 2019, they had estimated that "by 2024, at least 40 percent of enterprises will have explicit [SASE] strategies," up from less than 1 percent in 2018.
According to a survey of almost 300 real estate agents in the United Kingdom, broadband quality was considered the "single most important factor" to purchasing a new home among 20 percent of respondents-second only to property size (23 percent) and more important than number of bedrooms (18 percent) or even access to transit (9 percent).
BOSTON, MASS., May 11, 2021 - AppNeta, the leader in actionable, 4-Dimensional network performance monitoring, today announces the internal promotion of Michael Hustler to Chief Technology Officer and Tanya Blinova to Vice President of Engineering, as AppNeta embarks on it's 10th year leading innovation in the network performance monitoring space.
BOSTON, MASS., June 24, 2021 - AppNeta, the leading network performance monitoring solution for the distributed enterprise, announces the launch of five new Dashboards within AppNeta Performance Manager that give network teams unmatched, near real-time insight into end-user experience, anywhere users are working.
BOSTON, MASS., October 19, 2021 - AppNeta, the leading network performance monitoring solution for the distributed enterprise, today announces the launch of the Customer Premises Equipment 40 (cpe40) enterprise-grade Monitoring Point, enabling near instant end-user experience and end-to-end network performance visibility into remote office locations with easy deployment onto the latest generation of customer premises equipment.
BOSTON - September 30, 2021 - AppNeta, the leading network performance monitoring solution for the distributed enterprise, today announces the launch of user-level performance monitoring designed to scale to tens of thousands of concurrent workstations via a SaaS-based platform.
BOSTON, MASS., February 23, 2021 - AppNeta, the leader in actionable, 4-Dimensional network performance monitoring, today announces the launch of their Global Alliances partnership program, designed to enable partners to drive success of Internet, Cloud, and SaaS transformation across their customer base via AppNeta's award winning, end-user focused approach to active and passive performance monitoring.
BOSTON, MASS., December 15, 2020 - AppNeta, the leader in actionable, 4-Dimensional network performance monitoring, proudly caps off an unprecedented 2020 with class-leading enhancements to their enterprise SaaS solution, backed up by a pair of top-tier industry accolades and a bevy of new client wins.
BOSTON, MASS., August 24, 2021 - AppNeta, the leader in actionable, 4-Dimensional network performance monitoring, announced today that it has achieved the AWS Outposts Ready designation, part of the Amazon Web Services (AWS) Service Ready Program. This designation recognizes that AppNeta Performance Manager has demonstrated successful integration with AWS Outposts deployments.
iboss Whitepapers & eBooks
Agency Examples
A thought leadership article written from a professional perspective for the ContentLEAD blog.
A series of articles written in September 2014 for a South Boston real estate broker.
As August winds to a close, many kids are dreading the coming weeks as they must face the inevitable start of the 2013/2014 school year. While parents are probably stoked to get their kids out of the house and back into the hallways of academia, there are few things more torturous for a teen than having to sit through a two-hour lecture or being forced to study the periodic table of elements.
Of all the cars that came out of the muscle car wars of the 1960s and 1970s, perhaps none was as radical looking as the 1969 Dodge Charger Daytona. This car - like its closest sibling, the Plymouth Road Runner Superbird - was one of the "Winged Warriors," a group of hot rods crafted by the Mopar Group that would absolutely slay the competition on the racetrack.
In all forms of pop culture, for every main act, there's a second fiddle that may be just as talented as the star attraction, but gets much less of the attention. For every Batman, you get your Red Bee. When the movie Armageddon hit theaters, so did the less memorable Deep Impact.
