United States
I'm a creative storyteller experienced in writing and editing long-form articles, blogs, newsletters, thought leadership POVs, and case studies, primarily for the B2B tech space. I love brainstorming new ways of telling a story—there are no old plots, only twists that haven’t been explored yet. My superpower is finding the undiscovered nugget of the story and polishing it until it’s golden. I am deadline-driven, passionate about storytelling, and try to bring a little bit of fun to every project.
Returns are no longer an operational afterthought. At enterprise scale, they function like a recurring P&L event — impacting net revenue, gross margin recovery, variable operating cost, and loss exposure.
New opportunities in retail media and shipping insurance
This white paper explores what 2025 data reveals about conversion, support cost, and loyalty — and how shipping insurance helps
See how AI interprets post-purchase complexity in real time.
Why autonomous systems are becoming retail’s next operating model
For retailers, autonomous systems hold the key to protecting revenue, margin, and trust.
What’s next for delivery promises, returns, and loyalty as post-purchase becomes autonomous?
Retailers can turn post-purchase from a margin risk into a holiday growth engine.
From returns to delivery claims, these lessons from St. Nick keep operations merry, bright, and profitable.
Holiday carts are shrinking, but consumer expectations are higher than ever. Here’s how to win loyalty — and unlock holiday revenue growth — after the buy button.
We surveyed 4,000+ IT leaders worldwide to uncover the trends, priorities, and challenges shaping the public sector IT landscape.
I wrote this blog for a Salesforce exec to support the launch of the Agentforce for Consumer Goods Solution.
I ghostwrote this research-driven blog for a member of Salesforce's Industry Insights team.
This guide shows retailers how to use agentic AI to improve individual customer experiences and keep shoppers coming back for more.
The PDF includes a collection of the case studies and client POVs I wrote for the annual Tech Trends report. I interviewed the customers and our internal SMEs before crafting the content..
Shoppers are spending more on Halloween this season. Get in the spirit with these tips for driving more revenue.
Jane’s Addiction’s "farewell” stunt became a blueprint for audience-first, purpose-driven, vibe-setting, rule-breaking, collaboration-powered content planning.
Some of the sharpest insights (and the ones your audience actually trusts) come from the trenches.
I explore whether tech companies are focusing on the wrong message when they promote AI solutions.
At its core, real thought leadership starts with a human, even if that human forms their opinion by analyzing data with AI assistance.
I write about how retailers need to integrate loyalty across every customer touchpoint, and how point-of-sale systems can help.
A ghost-written blog based on Salesforce research and data the reported on retailers' performance during the 2024 holiday shopping season.
I write about how new point-of-sale technology is changing how retailers do business.
In this post I talk about how and why deadlines are an essential part of the editorial process.
I write about how modern POS tech tools improve the employee and shopper experience for retailers.
Sure, the Met Gala doesn’t get a lot of love on LinkedIn. But if you’re a content marketer, editorial lead, or thought leadership nerd like me, you should be taking notes between red carpet recaps.
Are you telling your customer's story the right way?
I wrote about six ways retailers can use AI agents to boost their Cyber Week shopping results.
I wrote a LinkedIn post on "sideways specialists," creators who choose to become experts in their fields rather than chasing the next promotion.
Here are my tips for writing effective thought leadership alongside your C-suite.
I ghostwrote this blog for a Salesforce SME to look at how shoppers wished retailers would use their data.
Securing customer quotes, testimonials, and case studies isn’t the easiest part of a marketer’s job, but they are vital. After 20 years of chasing down customers for interviews, I’ve found some best practices to ease the process.
I wrote a post with tips on how to keep thought leadership compelling and cutting-edge.
Salesforce's annual guide on using data and AI to create holiday moments that keep shoppers loyal
I ghostwrote this blog explaining to retailers show Millennials and Gen Z shop differently from each other.
As the industry looks for a path to profitable growth, you should start by harnessing the power of your data.
The lines between consumer goods sales and service reps are increasingly blurred. But when brands unify those teams and their data, they drive revenue and customer loyalty.
In this newsletter I discussed retailers' Cyber Week results and the lessons learned from the current holiday shopping season.
I ghostwrote this blog for one of our Industry Insights team analysts.
An SEO authority page to rank for "AI in retail" in search.
Learn how to create retail customer experiences that build brand love and increase efficiency.
Equip your team for the busiest time of the year with technology and tools that supercharge your point of sale.
Turning leading-edge tech specs into compelling thought leadership requires an editorial pro that can craft a storyline with little more than a calendar invite and a few follow-up pings.
A thought leadership byline ghostwritten for Deloitte's Chief Technology Officer on the need for a deliberate innovation plan to shape ideas for markets, rapidly vet value, and scale accordingly.
This blog discusses how pricing will be critical for retailers this holiday season, and how AI-agent recommendations could make all the difference
This guide shows retailers how to use AI, CRM, and POS to streamline operations, reduce costs, and boost shopper loyalty.
A thought leadership byline ghostwritten for Deloitte's Chief Technology Officer on how HR needs to learn to manage a collaborative human-machine workforce.
All the sections I wrote for Deloitte's flagship annual technology report including trends, tips, next steps, and customer success stories
A guide showing consumer goods brands how they can use AI and data to increase productivity, drive higher margins, and reach business goals.
A thought leadership byline ghostwritten for Deloitte's Chief Technology Officer on why data is the differentiator for capitalizing on the power of AR and VR.
Consumer goods companies are up against ever-decreasing margins. Customer service can help boost your bottom line.
All the sections I wrote for Deloitte's flagship annual technology report including trends, tips, next steps, and customer success stories