Website Development, Management & Content Creation
Patricia Conte is a marketing communications leader with experience as a writer/editor and account manager for clients including those in healthcare, higher education, nonprofit organizations, and food and consumer products. She also operates her own website where she not only partners with brands as an influencer, but delivers mouthwatering recipes and original, vibrant images.
She is focused on strategic communications, and paired with her creative thinking and leadership expertise, she can turn ideas into practice and tell a story that resonates and motivates. Patricia offers organization, flexibility, dedication, and collaboration to all projects she works on.
You'll find Patricia with pencil and paper, her laptop, and even her camera to develop imaginative and compelling content. She works to engage new audiences via social media, creates headlines that pop, brochures that shine, and website copy that tells a story.
Website Development, Management & Content Creation
I was responsible for working with business owners on content requirements, managing writing and reviews (often writing content myself), and coordinating the approval and publication process for this monthly newsletter to approximately 300,000 healthcare network providers. "With electronic funds transfer (EFT), you can get your claims paid faster and more accurately. Paper checks are subject to error if the wrong information has been entered, and receipt of your check depends on the pace...
As communications manager for TriWest Healthcare Alliance, I pitched the idea to develop a corporate blog to provide the company's audience with another outlet for easily accessible health information and good-news stories. I worked hand-in-hand with our vendor to develop a brand identity, wireframe, and design the site. I coordinated all scope of work requirements and contracts, led branding and design meetings, and worked to develop content prior to site launch. I led a launch campaign,...
In March, TriWest Healthcare Alliance (TriWest) employee volunteers participated in the Maricopa County StandDown event. If you're not familiar with the term "Stand Down," it's a military term that refers to the brief period of time given to a soldier to leave an active combat area in order to rest and regain strength before returning to [...]
TriWest is proud to be On a Mission to Serve. It's who we are. It's what we do. We serve our nation's Veterans and military community in partnership with the Department of Veterans Affairs (VA) to administer the Community Care programs. It's our privilege to work alongside VA to provide Veterans with access to high-quality health care through our network of community providers.
The Freedom Financial Network LinkedIn Life pages were created to attract prospective job candidates, drive recruitment, and build the company's employer brand. These pages reveal what daily work life is like at Freedom Financial.
Grab a Plate is a website I created in 2011 to share food stories, photography, and recipes. I continue to grow the site, which generates approximately 25,000 unique monthly views. I manage operations and creative for the site to include editorial content and photography. This is a recipe post I created: Blood Orange Salad with Shallots & Olives.
This blog post was written for Ad Strategies, a recruitment marketing agency that helps companies market their employer brand. Potential and existing clients can visit the blog to read about the latest in hiring trends and recruitment marketing. "You’ve got your job cut out for you in the year ahead. According to Matt Ferguson, CEO of CareerBuilder, 'More job creation, higher voluntary employee turnover and intensified...' Read more.
I created website content to detail the cosmetic and oral surgery procedures offered to prospective patients, along with medical staff bios, service descriptions, retail products, blog content, and the tagline for the Center, "Let Our Experience Guide You," used on all branded material. I also worked with vendor to create an updated and more modern and user-friendly company website.
This was the final post in a social campaign for National Suicide Prevention Month.
I was on-site for the Summer Sports Clinic for disabled veterans and shared coverage via social media.
This video was created to honor Sprouts employees for Veterans Day 2022. I worked on script development, sourcing images, creative direction and editing. This video was shared during an all-employee corporate Town Hall event and beyond.
I wrote the script, interviewed the speaker, edited content, and collaborated with the videographer to produce this video. The video was created for TriWest Healthcare Alliance to help honor the Month of the Military Caregiver and the tireless efforts of the more than 5 million people in the U.S. who serve as military caregivers. This video features Bree Shields, a caregiver to her Army Veteran husband, Sean. Bree offers their story and advice she has for others. The video was shared on...
I wrote the script, interviewed the speakers, edited content, and collaborated with the videographer to produce this video. The video was created for TriWest Healthcare Alliance to celebrate Women Veterans Day. It's a promotional video to honor those Veterans, and encourage others to join the company to use their valuable experience gained while serving in the military, and transfer those experiences into meaningful careers. This video was used on the company website, its intranet site, and...
Phoenix, AZ (August 10, 2021) - TriWest Healthcare Alliance, headquartered in Phoenix, Arizona, announced that it has been named to U.S. Veterans Magazine's (USVM) 2021 Best of the Best list for Top Veteran-Friendly Companies.
Phoenix, AZ (July 20, 2022) - The TriWest Healthcare Alliance (TriWest) Contact Center recently was recertified as a Center of Excellence by BenchmarkPortal, a global leader in the contact center industry. The certification is based on best-practice metrics drawn from the world's largest database of objective and quantitative data that BenchmarkPortal audits and validates.
Blog Content, Social & Collateral Material
My Grab a Plate Facebook page is a social media companion to the website. This Facebook business page reaches 27,000+ followers. I monitor and engage in daily conversations, build community, answer questions, and provide content for my followers.
I often work with consumer brands as an influencer, developing social campaigns with the goal to connect brands with new audiences and to expand their social reach. Brands will often request information about me and my site, along with rates for specific work. I created this to share with prospective partners.
Grab a Plate is a website I created in 2011 to share food stories, photography, and recipes. I continue to grow the site, which generates approximately 25,000 unique monthly views. I manage operations and creative for the site to include editorial content and photography. This is a recipe post I created: Spaghetti alle Vongole (Spaghetti with Clams), is a traditional Italian dish that is easy to make with simple ingredients. It's a fabulous addition to a special dinner.
Ad, Brochure & Flyer Development
This recruitment postcard was developed for a specific hiring event targeting military veterans. I developed the content and worked with the designers to create the imagery for the postcard. The messaging uses testimonials from current veteran employees, and strives to share how military experience can be transferred to a successful career with TriWest.
This recruitment ad for Maricopa Integrated Health System (MIHS) encourages prospective employees to discover opportunities to make a difference in the communities served by MIHS.
I wrote and edited the content for this brochure for the school's $80 million capital campaign.
This was part of an email recruitment campaign for Thunderbird's MBA program. I wrote the content and worked with the designer on the look of the postcard.
I created flyers for each aesthetics team member as in-office print pieces for patients to take home to learn more about the medical staff. Each flyer included staff bios and conversational quotes to fit each person's personality.
The Liquid Facelift was a new offering at The Pogue Center. I created the copy for this flyer - a piece prospective patients could take with them to learn more about the procedure.
Feature Articles, Interviews
I was excited to interview one of the most renowned celebrity chefs, Wolfgang Puck, for SheKnows.com where I was a contributing writer. During my interview with Chef Puck, we chatted about home cooked meals, healthy eating habits, and his tips for simple cooking. This interview was featured on SheKnows.com
Content Development and Photography for SheKnows.com Travel Section: It's always fun to feel like you've discovered a great gem that not many others know about - especially when you're in a world-famous city! You don't have to go far to find great experiences, just a little off the beaten path.
Recipe Development, Content and Photography for Brit + Co Food Section: Blood orange and banana smoothies are a win-win when it comes to body and soul. The pretty pop of color will keep moods high, and their vitamin C can help shorten the length of time you suffer from an inevitable cold.
This was a fun article I researched, wrote, and photographed for Brit.co as a featured article. If you're a coffee lover and into the latest trends around the world, maybe you've tried cat poop or weasel coffee? It's somewhat rare, and has become quite coveted lately. Read more!
Interview and Content Development with Celebrity Chef Lidia Bastianich for SheKnows.com Food Section: Lidia Bastianich has a way of making everyone feel like part of the family. It's amazing how food can bring people together, particularly during a joyful celebration like a wedding. Lidia gets it and shares her insight with us during a recent interview.
Interview and Content for SheKnows.com Living Section: Who wouldn't want a few inside tips on home decor from a pro? You don't need a budget like the rich and famous - just a few tips will do the trick. SheKnows got the inside word from The Rachel Zoe Project 's, Jeremiah Brent.
Interview and Content with Lifestyle Professional Ted Allen, for SheKnows.com Food Section: What do you get when you bring together some of the finest chefs, both as competitors and judges, several baskets of food with seemingly strange combinations, and a James Beard award-winning host and journalist who is also a food and wine connoisseur? That would be Food Network's cooking competition show, Chopped.
Interview and Content Development with Celebrity Chef Nadia G for SheKnows.com Food Section: You can't deny that Nadia G. gets creative in the kitchen with food. Follow her new series, Sick Kitchens, as she brings her creative touch to kitchen makeovers. However, Nadia's creative touch isn't limited to culinary concoctions (check out her recipe below for vegan dark chocolate and caramelized banana pie).