Writer with an educational background in journalism, and career experience in content creation, strategy and management. Accustomed to developing core messaging, and producing effective content for multiple projects across a wide variety of media at once. Passionate about telling stories and sharing ideas in a compelling, intentional way.
*Additional writing samples available upon request.
An eBook that was created with the launch of new technology; leveraged to drive demand in a 2018 email campaign
An ad that ran as part of a print and digital ad campaign with NRF magazine, a leading publication for retailers
A postcard mailer that accompanied an email campaign. All communications invited customers to attend a webinar. Results: 100 webinar registrants; the most well-attended webinar in Lexmark history
Wrote and/or edited every content component of the magazine, which was passed out in Lexmark's Wizard of Oz themed booth at NRF, the country's premiere retail trade show
Wrote, edited and published all content on the Campbellsville Dental Care site; built, formatted, designed and configured the site from scratch using the Squarespace platform
Researched trending topics in the retail security space and wrote a blog post that would resonate with target audiences; post was used in an email nurture campaign, and was promoted via Lexmark's social media platforms
This packet was designed to be part of an ongoing marketing campaign that targets new parents. I wrote all content and oversaw the layout and design.
During an internship with Kentucky Bride Magazine, I wrote three articles that were published in the Magazine's Winter 2011 Edition.