United States
Former editor and book publisher able to meet deadlines and deliver polished writing. 15+ years writing for companies of all sizes from startups to Fortune 500 and SaaS to ecommerce. My extensive portfolio includes Web copy, ad copy, banner ads, blog posts, thought leadership, customer success stories, case studies, ebooks, how-to guides, landing pages, webinars, slide decks, news releases, product pages, newsletters, social media, and marketing collateral.
Below is a small sample of my most recent content writing—links to additional content types upon request.
Wrote and edited all content for the ebook to be distributed at the RNSA conference, the premier event for medical professionals and radiologists. Wrote event page, ad copy, and landing pages to promote content piece to a core audience of healthcare IT decision-makers.
Page redesign and an internal linking campaign resulted in a No. 1 ranking for "email templates"; 2K unique visits/mo.; $52.6K in traffic value, making it the highest converting feature page for trial signups.
Responsible for SEO and writing product messaging for several business units for a stand-alone interactive website to coincide with the 2022 Investment Conference. Collaborated with Product Managers to ensure the messaging was aligned with brand standards and connected with compliance to confirm we were within the SEC guidelines for all published output.
Provided SEO research and copywriting support for a new long-form Pillar Page targeted to advisors in the wealth tech space, earning rankings for a super-competitive target keyword.
Long-form content - KPIs: 7.5K backlinks; 600 unique visits/mo.; $6.5K monthly traffic value
Revamped a poorly structured web page to focus on primary search intent--people interested in Morningstar's POV on corporate sustainability. Created a hub and spoke model of related content pointing to this signature page. Reduced friction on the page by minimizing CTAs and moving supporting content to the B2B blog to create pathways to product.
Featured twice as Editor's Pick on CustomerThink.com for COVID-19 coverage.
Orchestrated a full-funnel marketing campaign to educate financial advisors in head offices about changes in Canadian Financial Reforms (CFR). Tactics used: email, organic and paid social, house ads, blog posts, blog syndication, landing page, video, PPC, display, and retargeting ads, and a webinar.
Repurposed webinar, How to Demonstrate Your Value Through Personalized Investment Planning, into a long-form blog post targeting financial advisors. Copyedited final output. Optimized for search engines earning Top 10 rankings for targeted keywords.
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