Nicole Morales

Publicity and Marketing Promotions

Location icon United States of America

Former Director of Publicity and Marketing Promotions at Cookman International / Nacional Records / Latin Alternative Music Conference based out of Los Angeles. Spearheaded full album campaigns for artists including El Guincho, Mexrrissey, Alex Anwandter, and The Echocentrics. Handles all press for two-time Latin GRAMMY Award winners La Vida Boheme, The Chamanas, Natalia Clavier (Thievery Corporation), Tom Tom Club and others including Latin Alternative Music Conference (LAMC). Coordinated all preview/recap pieces for conference as well as organized media room.

Past work includes working as a publicist at Tell All Your Friends PR in NYC. Secured US press for premieres, national tours, online / print features, sessions and more. Has worked campaigns for Yoko Ono, Frank Black and the Catholics / Black Francis, Guided By Voices, Robert Pollard, Elvis Perkins, Drowners, Geographer, BRAIDS, Carl Barat, POLICA, Half Japanese; etc. Served as primary publicist for Empty Cellar Records, Honduras, Buscabulla JMSN, Weeknight and more.

Pace University graduate with a BBA in Marketing / Advertising & Promotions. Experience with start-ups, social media, PR, and editorial work.

Portfolio

Sample of Placements

New York Post
07/01/2016
Meet Mexrrissey, an awesome Mexican Morrissey cover band

The Smiths and their lead singer, Morrissey, have long had a passionate following, but few are as gonzo as their fans in Mexico and in Southern California's Mexican-American community. Now comes Mexrrissey , a cover band with a twist: These guys do Morrissey songs in Spanish and with arrangements drawing from traditional Mexican sounds.

MTV News
04/11/2016
Alex Anwandter Illuminates Queer Life And Death In Chile

On February 20, Chilean musician Alex Anwandter was at the Berlin Film Festival collecting the prestigious Teddy Award, which recognizes LGBT stories. His winning debut feature, Nuncar Vas a Estar Solo [ You'll Never Be Alone], was inspired by the horrific, homophobic murder of 24-year-old Daniel Zamudio by neo-Nazis in downtown Santiago in 2012.

Nytimes
06/29/2016
Crossing Borders With Free Music

In a year when immigration has become political tinder, the annual Latin Alternative Music Conference is a timely reminder of immigration's cultural side: an influx of ideas, recombined as they traverse new territories.

Spin
02/11/2016
El Guincho Isn't Worried About Disappointing You | SPIN

Pablo Díaz-Reixa has always operated in his own universe, and when it comes to the off-kilter pop music he makes as El Guincho, that's largely by design. Sitting at an outdoor cafe in Barcelona with a coffee and a Vichy Catalan (a popular local brand of sparkling water), he offers a bit of insight into his creative process: "I think about an idea like Vichy, for example.

Interview Magazine
Discovery: Buscabulla

On the streets of Puerto Rico, buscabulla is slang for troublemaker. The two people behind the Brooklyn-based band Buscabulla, however, are rabble-rousers in name only. Together, girlfriend-boyfriend team Raquel Berrios and Luis Alfredo Del Valle make music that is 100% appealing: slinky, sexy, Spanish-language.

Billboard
JMSN Talks Personal Style, Leaving Motown Records & The Impact of Religion

Indie-R&B singer-songwriter and producer JMSN is not at all what you would expect him to be -- he's himself. There were still several hours before JMSN, born Christian Berishaj, was due to perform at Cameo Gallery in Brooklyn in February, despite that the venue was already crowded with a mass of excited fans.

NPR.org
05/12/2016
Review: The Echocentrics, 'Echo Hotel'

Note: NPR's First Listen audio comes down after the album is released. However, you can still listen with the Spotify playlist at the bottom of the page. We've noted before on NPR Music's that producer Adrian Quesada has so many ideas flowing through his head, he keeps a handful of bands busy setting his brainstorms to music.

Magnet
3/2015
Bone Machine

Avant-composer Dana Lyn helps to build Vincent D'Onofrio's fascinating world of shit

Pitchfork
El Guincho: Hiperasia

El Guincho has always been attracted to bright colors and garish patterns; his first two albums, and Pop Negro , were buzzing, maximalist free-for-alls in the tradition of Animal Collective and Tropicalía.

T Magazine
A Dark, Delicate New Track From Elvis Perkins

"It's a record that's been in the offing for a while," says the songwriter Elvis Perkins about his forthcoming third LP, "I Aubade," which sees its release on his own MIR label on Feb. 24. "It's a culmination of past visions, present inclinations and a lot of guesswork.

PeopleenEspanol.com
Visitante de Calle 13 habla de su nuevo trabajo junto a La Vida Bohème

El reconocido músico Eduardo Cabra, mejor conocido como Visitante de la agrupación Calle 13, reveló en exclusiva a People en Español detalles de su nuevo trabajo junto al grupo rock venezolano La Vida Bohème. "Este proyecto ha sido uno de mucho aprendizaje. Uno de trabajar en equipo y buena energía.

Examples of Digital Marketing Partnership

KCRW Music Blog
LAMC Returns to NYC!

KCRW partners as official radio sponsor of Latin Alternative Music Conference 2016.

Press Release Examples

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