Nick Russell

London based content designer and strategist. Old hand music blogger, conscientious creator. Post graduate education in copywriting, content strategy and user experience design.

United Kingdom

I am a Content Strategist and Content Operations specialist with 15+ years’ experience turning complex product, policy and technical information into clear, useful customer guidance. My work includes help content, chatbots, FAQs, content hubs, UX copy, onboarding journeys and digital campaigns.

I have worked for Microsoft, Amazon, Aviva and Snapchat, alongside organisations in financial services, technology, healthcare, creative industries and lifestyle. I bring together editorial judgement, SEO and content-design thinking, CMS workflows, stakeholder management, AI-assisted research and drafting, plus robust content QA and governance.

Before moving into enterprise and agency environments, I ran the independent music platform BlatantlyBlunt.com for over 15 years. Building an audience through editorial, interviews, sponsored content, PR, email and social gave me a practical grounding in publishing, audience needs and engaging digital communication.

I work across the full content lifecycle, from research and brief to stakeholder review, publishing and optimisation. I collaborate comfortably with product, engineering, design, legal, compliance, sales, agencies and senior stakeholders.

Let’s connect if you need clear content, better customer journeys and well-managed delivery.

See my portfolio here: https://linkly.link/2uRT6

Portfolio
Cash4Gold-Now YouTube
04/15/2026
Short-Form Brand Awareness Video

Created to build awareness and brand familiarity for a gold-buying brand, this short-form video reframes old jewellery as an accessible route to funding a holiday, using warm, relatable visuals and storytelling to connect with the audience emotionally. As Content Strategist, I led the concept, script, and production using a combination of AI and design tools: HeyGen for AI avatar video generation, ElevenLabs for voice generation, and Canva for visual design and editing. I also used...

Cash4Gold-Now Website
06/25/2026
Guide Handling Inherited Gold, Platinum & Palladium.pdf

Created a practical, customer-focused guide for individuals, families and executors dealing with inherited gold, platinum and palladium. The guide explained the selling process, valuation and probate considerations, the types of precious metals purchased, and the company’s services. It used accessible copy, FAQs, customer stories and clear calls to action to build trust, answer common questions and encourage readers to request a gold-selling pack. The content was structured around the...

Unpublished Writing Task
03/31/2025
Banking on AI: The Digital Transformation Unveiled

Authored a high-impact thought leadership article and research commentary on artificial intelligence adoption across UK retail and investment banking. Grounded in survey data from 350 business and technology leaders, the piece highlights real-world AI applications, including automation, fraud prevention, and hyper-personalisation at institutions like JPMorgan Chase, HSBC, Barclays. The article breaks down C-suite implementation barriers around data quality, workforce integration, and FCA...