NickiWyliePortfolio

Whitehorse is an innovative and empowering athleisure brand for all bodies.

White Horse Active

I collaborated with this startup to craft SEO-friendly landing pages, product descriptions, and blogs that amplify the brand's voice. Every piece of copy had to align with the brand's message of empowerment and inclusivity. In less than 2 years, it's become a major player in the athleisure landscape and is featured in Cosmo, Men's Health, Glamour, and Elle. 🎯📈🎯📈 🎯📈

latepaymentaction.com helps businesses claim compensation for late payments.

Late Payment Action

I teamed up with the team to write SEO-driven landing pages and blogs. As a trusted authority in the late payment sector, my goal was to put visitors at ease. At the same time, I wanted to explain complex concepts and processes in a way that the target audience could relate to. The brand is now helping hundreds of UK businesses claim the compensation they deserve. 🎯📈🎯📈 🎯📈

Dura-ID Solutions is a leading manufacturer of tags, labels, wristbands and badges

Dura-ID Solutions

I worked with this well-respected British brand to update several landing pages, including this Horticultural Labelling page. The team wanted clean, SEO-friendly copy that matched their messaging and resonated with their audience. My goal was to convey the brand's trustworthy voice and create high-quality copy that reflects its products. 📈🎯📈🎯📈🎯

🚀 3 Reasons To Work With Me 🚀

Docebo

Client Testimonial

Docebo is a leading LMS provider and a major player in the eLearning world. They enlisted my content consulting services to perform a thorough editorial review of one of their content projects. It was a huge undertaking and a pleasure to work with such a well-established brand.

Love Outsource

Client Testimonial

Love Outsource offers quality link building services and SEO articles to a global audience. They trusted me to craft high-converting, SEO-friendly guest posts and sales landing page for a variety of industries. I learned a lot about SEO on this team.

Embracing Future Potential

Client Testimonial

Embracing Future Potential is a network of specialist job boards and careers resources advocating from inclusion in the workplace. As a long-term collaborator, I manage content across five sites. This includes crafting SEO-driven blogs, landing pages, and lead magnets.

📈 Careers Advice 📈

Refreshing a Career

11/07/2022

6 Amazing Benefits of Changing Careers

In an age of 'quiet quitting,' 'acting your wage,' and the Great Resignation, the UK workforce seems less engaged than ever. As a result, almost a third of UK workers are considering a career change in 2022. We look at the benefits of changing careers.

Refreshing a Career

07/03/2022

How to Write a CV for a Career Change

Are you considering a career change? If so, you’re not alone. In fact, data found that 47% of the UK’s workforce wants to switch careers. And it’s no wonder. The benefits of a career change are huge. The first step in finding your next big opportunity is writing a CV for a career change.

Refreshing a Career

07/24/2022

Career Change CV: 5 Words to Avoid | Refreshing a Career

Are you struggling to write a career change CV that stands out from the crowd? 2021 saw the number of workers in the UK considering a career change rise to 60%. Indeed, it seems that the pandemic has made workers across the world reconsider their careers.

Refreshing a Career

05/21/2022

Career Change at 30? 6 Steps to Success

Are you considering a career change at 30? With a whopping 65% of millennials wanting a career change, you aren’t alone. Research suggests that over half of employees in the UK aren’t sure if they are in the right career. Here's how to change careers at 30.

Refreshing a Career

09/12/2022

Networking Tips For Career Changers

Are you considering a career change but don't know where to begin? Then these networking tips are just what you need. When it comes to your career, building and maintaining a professional network makes a big difference. We break down the best networking tips for career changers.

Refreshing a Career

05/15/2022

5 Signs It's Time to Switch Careers

As the Great Resignation era continues to sweep across the UK, an increasing number of workers are considering a career change. But why? Low salaries, a lack of benefits, toxic work cultures, and general burnout seem to be the main factors behind the shift.

💼 Business & Corporate Culture 💼

eLearning Industry

07/12/2021

8 Tips To Manage Your Time Better And Make More Time For The Things You Love

As the way we work continues to evolve, time management has become a hot topic for those in the workforce. An ever-increasing number of us now work partially or fully remotely. The lines between our personal and professional lives are more blurred than ever, and how we view time management and productivity is changing too.

eLearning Industry

07/08/2021

5 Signs Of Burnout And The Steps Organizations Can Take To Prevent It

Burnout is on the rise. It can lead to a lack of motivation, engagement, productivity, as well as long-term physical effects. Find out the warning signs, the stages of burnout, and what actionable steps organizations can take to keep it at bay. Professional burnout may not be a new phenomenon but the term itself is.

Refreshing a Career

06/04/2022

Personal Branding Tips For Career Changers: What You Need To Know

In an age of buzz words and trends, the words personal branding may seem like just another fad to you. However, those two words are actually pretty powerful. Particularly if you are considering a career change. Investing in your personal branding is one of the most powerful tools in your arsenal when it comes to switching career paths.

Refreshing a Career

05/16/2022

How to Emphasise Transferrable Skills

While there are certainly challenges, switching careers is a much easier task when you know how to identify and emphasise transferrable skills. Throughout your professional career, whether you've held the same position for years or have changed roles frequently, you have developed a skillset.

Refreshing a Career

07/17/2022

When an Employee Burns Out: Employer's Guide

Did you know that 2 million Brits think about quitting their job every day ? That's 7% of the population. One major reason behind this staggering statistic is work-related stress. As the lines between work and personal life become increasingly blurred, employee burnout is on the rise.

Refreshing a Career

05/28/2022

Retain Career Changers: 6 Strategies That Work

In a recent Slack survey, it was revealed that almost a third of UK workers are considering moving to a new job in 2022. In fact, many don't just want a new job. They're considering a new career path. With the Great Resignation era upon us, more employees than ever are looking to switch careers.

Refreshing a Career

07/10/2022

5 Creative CV Ideas for Career Changers

Are you a career changer looking to shine in a sea of candidates? Our creative CV ideas are designed to put you ahead of the pack and land you your dream career change job. While not every industry will appreciate a creative CV, it can be a clincher if you're trying to break into a job role within the arts.

Refreshing a Career

06/26/2022

Handling a Toxic Corporate Culture: An Employer's Guide

The Great Resignation of 2022 saw 20% of UK workers prepare to leave their jobs in the next 12 months . Many changing careers completely. Research has indicated that a toxic corporate culture is one of the main driving forces behind this mass exodus. This guide looks at toxic work culture and how to prevent it.

Developing a Student

08/17/2022

How to Run Virtual Intern Onboarding: 5 Simple Strategies That Work

Is your organisation moving intern onboarding online? Are you struggling to get results with your current approach? Our employer's guide breaks down 5 simple strategies to run a successful virtual intern onboarding programme.

Training design - Cathy Moore

6 Creative Ideas for Designing Learning Experiences

Discover copywriting techniques that instructional designers can apply when designing learning experiences. Learn the Rule of One, 4 C's, and more. (Image by me)

Training design - Cathy Moore

01/25/2024

How to Create a Storyboard for Instructional Design

Discover how to create a storyboard for instructional design and speed up development times with our free Action Mapping storyboard template. (Images and templates created by me)

Cathy-moore

01/02/2024

8 Must-Track LMS Reports to Improve Your Training Fast

Struggling to calculate training ROI? Discover the essential LMS reports you need to measure the impact and ROI of training initiatives. (All images in this post were created by me)

eLearning Industry

05/08/2021

5 Ways To Nail Your Look And Feel Without A Graphic Designer

Creating engaging and effective eLearning courses isn't easy. We, as Instructional Designers, have to consider the content, the learner experience, the user experience, the graphics and multimedia, gamification, and the LMS administration to name but a few factors. As a result, sometimes the look and feel of eLearning courses can be swept aside or not given as much importance as it should.

eLearning Industry

04/16/2021

The Future Of Corporate L&D: Moving From A Netflix To A YouTube Model

Now more than ever, L&D professionals have had to step up and jump on board the eLearning trend, whether you see it as a temporary solution or the new L&D normal, it's clear that things have changed. With 2020 rendering face-to-face training virtually impossible, we've had to scramble to get ourselves Zoom proficient and transform our training plan into a digital training plan.

eLearning Industry

04/17/2021

How To Create Compelling Compliance Training And Why It's Worth The Effort

Are you an L&D professional tasked with the daunting prospect of creating compliance training for your company? Never fear, it doesn't have to be as dull as it sounds! When done correctly, compliance training is an opportunity to reflect and reinforce company culture and create community. This article has some tips to convert your training into compelling, high-converting courses.