✍ Recent Copywriting Projects ✍
🙋♀️ At a loss for words? Struggling to tell your brand's story? Creating great content that just isn't converting? I can help.
I'm a SaaS-focused content writer, copywriter, and brand storyteller specialising in instructional design.
✓ SEO-driven long-form blogs
✓ High-converting copywriting
✓ Brand storytelling
✓ Email sequences
✓ Lead magnets (templates, white papers, case studies)
✓ Journalist interviews
Let's have a conversation about conversions. Get in touch.
✍ Recent Copywriting Projects ✍
I collaborated with this startup to craft SEO-friendly landing pages, product descriptions, and blogs that amplify the brand's voice. Every piece of copy had to align with the brand's message of empowerment and inclusivity. In less than 2 years, it's become a major player in the athleisure landscape and is featured in Cosmo, Men's Health, Glamour, and Elle. 🎯📈🎯📈 🎯📈
I teamed up with the team to write SEO-driven landing pages and blogs. As a trusted authority in the late payment sector, my goal was to put visitors at ease. At the same time, I wanted to explain complex concepts and processes in a way that the target audience could relate to. The brand is now helping hundreds of UK businesses claim the compensation they deserve. 🎯📈🎯📈 🎯📈
I worked with this well-respected British brand to update several landing pages, including this Horticultural Labelling page. The team wanted clean, SEO-friendly copy that matched their messaging and resonated with their audience. My goal was to convey the brand's trustworthy voice and create high-quality copy that reflects its products. 📈🎯📈🎯📈🎯
🚀 3 Reasons To Work With Me 🚀
Docebo is a leading LMS provider and a major player in the eLearning world. They enlisted my content consulting services to perform a thorough editorial review of one of their content projects. It was a huge undertaking and a pleasure to work with such a well-established brand.
Love Outsource offers quality link building services and SEO articles to a global audience. They trusted me to craft high-converting, SEO-friendly guest posts and sales landing page for a variety of industries. I learned a lot about SEO on this team.
Embracing Future Potential is a network of specialist job boards and careers resources advocating from inclusion in the workplace. As a long-term collaborator, I manage content across five sites. This includes crafting SEO-driven blogs, landing pages, and lead magnets.
📈 Careers Advice 📈
In an age of 'quiet quitting,' 'acting your wage,' and the Great Resignation, the UK workforce seems less engaged than ever. As a result, almost a third of UK workers are considering a career change in 2022. We look at the benefits of changing careers.
Are you considering a career change? If so, you’re not alone. In fact, data found that 47% of the UK’s workforce wants to switch careers. And it’s no wonder. The benefits of a career change are huge. The first step in finding your next big opportunity is writing a CV for a career change.
Are you struggling to write a career change CV that stands out from the crowd? 2021 saw the number of workers in the UK considering a career change rise to 60%. Indeed, it seems that the pandemic has made workers across the world reconsider their careers.
Are you considering a career change at 30? With a whopping 65% of millennials wanting a career change, you aren’t alone. Research suggests that over half of employees in the UK aren’t sure if they are in the right career. Here's how to change careers at 30.
Are you considering a career change but don't know where to begin? Then these networking tips are just what you need. When it comes to your career, building and maintaining a professional network makes a big difference. We break down the best networking tips for career changers.
As the Great Resignation era continues to sweep across the UK, an increasing number of workers are considering a career change. But why? Low salaries, a lack of benefits, toxic work cultures, and general burnout seem to be the main factors behind the shift.
💼 Business & Corporate Culture 💼
As the way we work continues to evolve, time management has become a hot topic for those in the workforce. An ever-increasing number of us now work partially or fully remotely. The lines between our personal and professional lives are more blurred than ever, and how we view time management and productivity is changing too.
Burnout is on the rise. It can lead to a lack of motivation, engagement, productivity, as well as long-term physical effects. Find out the warning signs, the stages of burnout, and what actionable steps organizations can take to keep it at bay. Professional burnout may not be a new phenomenon but the term itself is.
In an age of buzz words and trends, the words personal branding may seem like just another fad to you. However, those two words are actually pretty powerful. Particularly if you are considering a career change. Investing in your personal branding is one of the most powerful tools in your arsenal when it comes to switching career paths.
While there are certainly challenges, switching careers is a much easier task when you know how to identify and emphasise transferrable skills. Throughout your professional career, whether you've held the same position for years or have changed roles frequently, you have developed a skillset.
Did you know that 2 million Brits think about quitting their job every day ? That's 7% of the population. One major reason behind this staggering statistic is work-related stress. As the lines between work and personal life become increasingly blurred, employee burnout is on the rise.
In a recent Slack survey, it was revealed that almost a third of UK workers are considering moving to a new job in 2022. In fact, many don't just want a new job. They're considering a new career path. With the Great Resignation era upon us, more employees than ever are looking to switch careers.
Are you a career changer looking to shine in a sea of candidates? Our creative CV ideas are designed to put you ahead of the pack and land you your dream career change job. While not every industry will appreciate a creative CV, it can be a clincher if you're trying to break into a job role within the arts.
The Great Resignation of 2022 saw 20% of UK workers prepare to leave their jobs in the next 12 months . Many changing careers completely. Research has indicated that a toxic corporate culture is one of the main driving forces behind this mass exodus. This guide looks at toxic work culture and how to prevent it.
Is your organisation moving intern onboarding online? Are you struggling to get results with your current approach? Our employer's guide breaks down 5 simple strategies to run a successful virtual intern onboarding programme.
💡 eLearning 💡
What is an instructional designer, and how can I become one in 2024? Our ultimate guide answers these questions and much more. (Images created by me)
Discover how to create a storyboard for instructional design and speed up development times with our free Action Mapping storyboard template. (Images and templates created by me)
Struggling to calculate training ROI? Discover the essential LMS reports you need to measure the impact and ROI of training initiatives. (All images in this post were created by me)
Creating engaging and effective eLearning courses isn't easy. We, as Instructional Designers, have to consider the content, the learner experience, the user experience, the graphics and multimedia, gamification, and the LMS administration to name but a few factors. As a result, sometimes the look and feel of eLearning courses can be swept aside or not given as much importance as it should.
Now more than ever, L&D professionals have had to step up and jump on board the eLearning trend, whether you see it as a temporary solution or the new L&D normal, it's clear that things have changed. With 2020 rendering face-to-face training virtually impossible, we've had to scramble to get ourselves Zoom proficient and transform our training plan into a digital training plan.
Are you an L&D professional tasked with the daunting prospect of creating compliance training for your company? Never fear, it doesn't have to be as dull as it sounds! When done correctly, compliance training is an opportunity to reflect and reinforce company culture and create community. This article has some tips to convert your training into compelling, high-converting courses.
The quality of the customer service your company provides will have a direct impact on how successful your business becomes. And that's exactly why customer service skills training is so vital. If you intend to train your employees on how to deal with customers and need some tips on how to plan out, create, and distribute your training, then look no further.
No matter where you work, having happy customers usually equals a successful company. And happy customers are those who got what they expected in terms of products or services. That's exactly why retail sales training is so important for organizations: it is sales professionals who communicate with customers on behalf of the entire business.
WHS stands for Work Health and Safety, and it's hard to overestimate the importance of the matter. In Australia alone, hundreds of workers die each year from work-related accidents. This is exactly why WHS is vital to organizations across Australia.
Would you like to make online training more cost- and time-effective? One way is to create and deploy learning objects (LOs). As a result, instead of starting from scratch every time, you'll be able to reuse parts of a training quickly and easily, customize learning according to the needs of an individual or specific group, and significantly reduce creation costs.
Gone are the days of regularly scheduled programming. Nowadays, we watch TV on demand, we use our cell phones to order cabs right to our doorsteps, and, thanks to mobile devices, we can even learn more flexibly, taking e-courses on the go.
Healthcare systems around the world are overwhelmed. Aging populations and a global pandemic have added even more strain to the sector, prompting a demand for more flexible training solutions to plug the skills gap and cross-train workers. And that's where eLearning comes in.
🍲 Lifestyle & Culture 🍲
When you walk into almost any kitchen across Ireland, there is one staple you are almost certain to find. Forget milk, butter, or eggs, no Irish household is ever without a packet of biscuits (cookies to our American friends).
Ireland is home to some of the finest dairy products in the world. This is, in large part, due to its climate. The island of Ireland has one of the longest grass-growing seasons on the planet. Because of this, Irish farm animals are fed fewer growth hormones and have an all-around more natural diet, making their dairy products look and taste more vibrant and delicious.
When most people think of Irish food, the first dishes that spring to mind are usually hearty comfort foods like Irish stew, a cooked breakfast (the world-famous "fry"), or the old Irish staple bacon and cabbage. However, the Emerald Isle also boasts a mouth-watering array of delectable desserts to satisfy even the most insatiable sweet tooth.
✨ Self Care & Mindfulness ✨
This article was written for a private client. An optimised article outlining the health benefits of Ginseng, how much to consume, and simple ways to incorporate it into your diet.
This was requested by a private client. They wanted a detailed, SEO-optimised article outlining what cholesterol is and how to lower it naturally.
This article was written for a private client in the natural health sector who needed a highly SEO-optimised, long-form article. It outlines what autoimmunity is and how lifestyle choices can improve symptoms.
💰 Tech & Finance 💰
This article, for a SaaS provider, is an overview of cloud computing. It explores how cloud computing has evolved and what's next for the sector.
This article was written for a client in the finance sector. It's a comprehensive guide on how to apply for a credit card in the UK for first-time borrowers or those with a low credit score.
An increasing number of people switch towards more socially responsible enterprises. Banks included.
🗞️ Journalist Pieces 🗞️
The 10 Best Places to Spend Valentine´s Day in Spain. Image: Pixabay Whether you want to surprise your partner or meet your next great love, we've put together a list of the most romantic cities to spend Valentine's in Spain. All guaranteed to make you swoon.
Have a day to remember this Valentine's in Mijas Pueblo. Image: Pixabay With its cobbled alleyways, stunning seas views, and white houses decorated with brightly coloured flower pots, Mijas pueblo is the perfect Valentine's getaway for you and that special someone.
Sun, sea, architecture, and great food. Benidorm is every romance lover's dream. If you want to whisk someone special way this Valentine's then look no further. We've compiled a list of six romantic date ideas to enjoy this Valentine's in Benidorm.
⚙️ SaaS ⚙️
The beginners' guide to TikTok influencer marketing strategy.
How does the TikTok algorithm work and how to get on the TikTok fyp?
How to monetize TikTok? Everything about TikTok Creator Fund.
In the wise words of Freddie Mercury: "easy come, easy go." Granted, Queen probably wasn't singing about TikTok followers, but still. TikTok gives pretty much anyone the chance to go viral overnight. That means a higher risk of getting shadowbanned. Sound familiar? Here's how to remove it.
Glossary: Marketing funnel from top to bottom Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website aren't ready to make a purchase, this can be tricky. Learn everything you need to know about the marketing funnel.
Best resources for Instagram story templates to drive engagement rates With more than five hundred million active stories daily, Instagram stories are one of the hottest trends on the app right now.