Nicki Wylie

Copywriter. Storyteller. Content Strategist. I transform words into sales.

Spain

πŸ™‹β€β™€οΈ At a loss for words? Struggling to tell your brand's story? Creating great content that just isn't converting? I can help.

I'm a SaaS-focused content writer, copywriter, and brand storyteller specialising in instructional design.

βœ“ SEO-driven long-form blogs
βœ“ High-converting copywriting
βœ“ Brand storytelling
βœ“ Email sequences
βœ“ Newsletters
βœ“ Lead magnets (templates, white papers, case studies)
βœ“ Editorials
βœ“ Journalist interviews

Let's have a conversation about conversions. Get in touch.

Portfolio

✍ Recent Copywriting Projects ✍

Whitehorse is an innovative and empowering athleisure brand for all bodies.
White Horse Active

I collaborated with this startup to craft SEO-friendly landing pages, product descriptions, and blogs that amplify the brand's voice. Every piece of copy had to align with the brand's message of empowerment and inclusivity. In less than 2 years, it's become a major player in the athleisure landscape and is featured in Cosmo, Men's Health, Glamour, and Elle. πŸŽ―πŸ“ˆπŸŽ―πŸ“ˆ πŸŽ―πŸ“ˆ

latepaymentaction.com helps businesses claim compensation for late payments.
Late Payment Action

I teamed up with the team to write SEO-driven landing pages and blogs. As a trusted authority in the late payment sector, my goal was to put visitors at ease. At the same time, I wanted to explain complex concepts and processes in a way that the target audience could relate to. The brand is now helping hundreds of UK businesses claim the compensation they deserve. πŸŽ―πŸ“ˆπŸŽ―πŸ“ˆ πŸŽ―πŸ“ˆ

Dura-ID Solutions is a leading manufacturer of tags, labels, wristbands and badges
Dura-ID Solutions

I worked with this well-respected British brand to update several landing pages, including this Horticultural Labelling page. The team wanted clean, SEO-friendly copy that matched their messaging and resonated with their audience. My goal was to convey the brand's trustworthy voice and create high-quality copy that reflects its products. πŸ“ˆπŸŽ―πŸ“ˆπŸŽ―πŸ“ˆπŸŽ―

πŸš€ 3 Reasons To Work With Me πŸš€

Docebo
Client Testimonial

Docebo is a leading LMS provider and a major player in the eLearning world. They enlisted my content consulting services to perform a thorough editorial review of one of their content projects. It was a huge undertaking and a pleasure to work with such a well-established brand.

Love Outsource
Client Testimonial

Love Outsource offers quality link building services and SEO articles to a global audience. They trusted me to craft high-converting, SEO-friendly guest posts and sales landing page for a variety of industries. I learned a lot about SEO on this team.

Embracing Future Potential
Client Testimonial

Embracing Future Potential is a network of specialist job boards and careers resources advocating from inclusion in the workplace. As a long-term collaborator, I manage content across five sites. This includes crafting SEO-driven blogs, landing pages, and lead magnets.

πŸ“ˆ Careers Advice πŸ“ˆ

Refreshing a Career
11/07/2022
6 Amazing Benefits of Changing Careers

In an age of 'quiet quitting,' 'acting your wage,' and the Great Resignation, the UK workforce seems less engaged than ever. As a result, almost a third of UK workers are considering a career change in 2022. We look at the benefits of changing careers.

Refreshing a Career
07/03/2022
How to Write a CV for a Career Change

Are you considering a career change? If so, you’re not alone. In fact, data found that 47% of the UK’s workforce wants to switch careers. And it’s no wonder. The benefits of a career change are huge. The first step in finding your next big opportunity is writing a CV for a career change.

Refreshing a Career
07/24/2022
Career Change CV: 5 Words to Avoid | Refreshing a Career

Are you struggling to write a career change CV that stands out from the crowd? 2021 saw the number of workers in the UK considering a career change rise to 60%. Indeed, it seems that the pandemic has made workers across the world reconsider their careers.

Refreshing a Career
05/21/2022
Career Change at 30? 6 Steps to Success

Are you considering a career change at 30? With a whopping 65% of millennials wanting a career change, you aren’t alone. Research suggests that over half of employees in the UK aren’t sure if they are in the right career. Here's how to change careers at 30.

Refreshing a Career
09/12/2022
Networking Tips For Career Changers

Are you considering a career change but don't know where to begin? Then these networking tips are just what you need. When it comes to your career, building and maintaining a professional network makes a big difference. We break down the best networking tips for career changers.

Refreshing a Career
05/15/2022
5 Signs It's Time to Switch Careers

As the Great Resignation era continues to sweep across the UK, an increasing number of workers are considering a career change. But why? Low salaries, a lack of benefits, toxic work cultures, and general burnout seem to be the main factors behind the shift.

πŸ’Ό Business & Corporate Culture πŸ’Ό

eLearning Industry
07/12/2021
8 Tips To Manage Your Time Better And Make More Time For The Things You Love

As the way we work continues to evolve, time management has become a hot topic for those in the workforce. An ever-increasing number of us now work partially or fully remotely. The lines between our personal and professional lives are more blurred than ever, and how we view time management and productivity is changing too.

eLearning Industry
07/08/2021
5 Signs Of Burnout And The Steps Organizations Can Take To Prevent It

Burnout is on the rise. It can lead to a lack of motivation, engagement, productivity, as well as long-term physical effects. Find out the warning signs, the stages of burnout, and what actionable steps organizations can take to keep it at bay. Professional burnout may not be a new phenomenon but the term itself is.

Refreshing a Career
06/04/2022
Personal Branding Tips For Career Changers: What You Need To Know

In an age of buzz words and trends, the words personal branding may seem like just another fad to you. However, those two words are actually pretty powerful. Particularly if you are considering a career change. Investing in your personal branding is one of the most powerful tools in your arsenal when it comes to switching career paths.

Refreshing a Career
05/16/2022
How to Emphasise Transferrable Skills

While there are certainly challenges, switching careers is a much easier task when you know how to identify and emphasise transferrable skills. Throughout your professional career, whether you've held the same position for years or have changed roles frequently, you have developed a skillset.

Refreshing a Career
07/17/2022
When an Employee Burns Out: Employer's Guide

Did you know that 2 million Brits think about quitting their job every day ? That's 7% of the population. One major reason behind this staggering statistic is work-related stress. As the lines between work and personal life become increasingly blurred, employee burnout is on the rise.

Refreshing a Career
05/28/2022
Retain Career Changers: 6 Strategies That Work

In a recent Slack survey, it was revealed that almost a third of UK workers are considering moving to a new job in 2022. In fact, many don't just want a new job. They're considering a new career path. With the Great Resignation era upon us, more employees than ever are looking to switch careers.

Refreshing a Career
07/10/2022
5 Creative CV Ideas for Career Changers

Are you a career changer looking to shine in a sea of candidates? Our creative CV ideas are designed to put you ahead of the pack and land you your dream career change job. While not every industry will appreciate a creative CV, it can be a clincher if you're trying to break into a job role within the arts.

Refreshing a Career
06/26/2022
Handling a Toxic Corporate Culture: An Employer's Guide

The Great Resignation of 2022 saw 20% of UK workers prepare to leave their jobs in the next 12 months . Many changing careers completely. Research has indicated that a toxic corporate culture is one of the main driving forces behind this mass exodus. This guide looks at toxic work culture and how to prevent it.

πŸ’‘ eLearning πŸ’‘

Training design - Cathy Moore
01/11/2024
What Is an Instructional Designer?

What is an instructional designer, and how can I become one in 2024? Our ultimate guide answers these questions and much more. (Images created by me)

Training design - Cathy Moore
01/25/2024
How to Create a Storyboard for Instructional Design

Discover how to create a storyboard for instructional design and speed up development times with our free Action Mapping storyboard template. (Images and templates created by me)

eLearning Industry
05/08/2021
5 Ways To Nail Your Look And Feel Without A Graphic Designer

Creating engaging and effective eLearning courses isn't easy. We, as Instructional Designers, have to consider the content, the learner experience, the user experience, the graphics and multimedia, gamification, and the LMS administration to name but a few factors. As a result, sometimes the look and feel of eLearning courses can be swept aside or not given as much importance as it should.

eLearning Industry
04/16/2021
The Future Of Corporate L&D: Moving From A Netflix To A YouTube Model

Now more than ever, L&D professionals have had to step up and jump on board the eLearning trend, whether you see it as a temporary solution or the new L&D normal, it's clear that things have changed. With 2020 rendering face-to-face training virtually impossible, we've had to scramble to get ourselves Zoom proficient and transform our training plan into a digital training plan.

eLearning Industry
04/17/2021
How To Create Compelling Compliance Training And Why It's Worth The Effort

Are you an L&D professional tasked with the daunting prospect of creating compliance training for your company? Never fear, it doesn't have to be as dull as it sounds! When done correctly, compliance training is an opportunity to reflect and reinforce company culture and create community. This article has some tips to convert your training into compelling, high-converting courses.

Explore the eLearning world with us
07/12/2021
Customer Service Training - How to Move It Online

The quality of the customer service your company provides will have a direct impact on how successful your business becomes. And that's exactly why customer service skills training is so vital. If you intend to train your employees on how to deal with customers and need some tips on how to plan out, create, and distribute your training, then look no further.

Explore the eLearning world with us
06/11/2021
Retail Sales Training - the Ultimate Guide

No matter where you work, having happy customers usually equals a successful company. And happy customers are those who got what they expected in terms of products or services. That's exactly why retail sales training is so important for organizations: it is sales professionals who communicate with customers on behalf of the entire business.

Explore the eLearning world with us
11/09/2021
Learning Objects: The Whats, Whys, and Hows

Would you like to make online training more cost- and time-effective? One way is to create and deploy learning objects (LOs). As a result, instead of starting from scratch every time, you'll be able to reuse parts of a training quickly and easily, customize learning according to the needs of an individual or specific group, and significantly reduce creation costs.

Explore the eLearning world with us
02/24/2022
Just in Time Training: Definition, Benefits, and Examples

Gone are the days of regularly scheduled programming. Nowadays, we watch TV on demand, we use our cell phones to order cabs right to our doorsteps, and, thanks to mobile devices, we can even learn more flexibly, taking e-courses on the go.

Explore the eLearning world with us
05/27/2022
eLearning in the Healthcare Industry - Learning the Ropes

Healthcare systems around the world are overwhelmed. Aging populations and a global pandemic have added even more strain to the sector, prompting a demand for more flexible training solutions to plug the skills gap and cross-train workers. And that's where eLearning comes in.

🍲 Lifestyle & Culture 🍲

Chef's Pencil
04/13/2022
16 Most Popular & Tasty Irish Cheeses - Chef's Pencil

Ireland is home to some of the finest dairy products in the world. This is, in large part, due to its climate. The island of Ireland has one of the longest grass-growing seasons on the planet. Because of this, Irish farm animals are fed fewer growth hormones and have an all-around more natural diet, making their dairy products look and taste more vibrant and delicious.

Chef's Pencil
03/11/2022
Top 15 Most Popular Irish Desserts - Chef's Pencil

When most people think of Irish food, the first dishes that spring to mind are usually hearty comfort foods like Irish stew, a cooked breakfast (the world-famous "fry"), or the old Irish staple bacon and cabbage. However, the Emerald Isle also boasts a mouth-watering array of delectable desserts to satisfy even the most insatiable sweet tooth.

✨ Self Care & Mindfulness ✨

Private Client
11/17/2021
Ginseng Health Benefits

This article was written for a private client. An optimised article outlining the health benefits of Ginseng, how much to consume, and simple ways to incorporate it into your diet.

Private Client
02/22/2022
How to Treat Autoimmunity

This article was written for a private client in the natural health sector who needed a highly SEO-optimised, long-form article. It outlines what autoimmunity is and how lifestyle choices can improve symptoms.

πŸ’° Tech & Finance πŸ’°

Private Client
11/13/2019
What Is Cloud Computing?

This article, for a SaaS provider, is an overview of cloud computing. It explores how cloud computing has evolved and what's next for the sector.

Private Client
06/10/2020
How To Apply For A Credit Card In the UK

This article was written for a client in the finance sector. It's a comprehensive guide on how to apply for a credit card in the UK for first-time borrowers or those with a low credit score.

πŸ—žοΈ Journalist Pieces πŸ—žοΈ

Euro Weekly News
01/26/2022
The best places to spend Valentine's Day in Spain

The 10 Best Places to Spend ValentineΒ΄s Day in Spain. Image: Pixabay Whether you want to surprise your partner or meet your next great love, we've put together a list of the most romantic cities to spend Valentine's in Spain. All guaranteed to make you swoon.

Euro Weekly News
01/26/2022
Ideas for couples for a perfect Valentine's in Mijas Pueblo

Have a day to remember this Valentine's in Mijas Pueblo. Image: Pixabay With its cobbled alleyways, stunning seas views, and white houses decorated with brightly coloured flower pots, Mijas pueblo is the perfect Valentine's getaway for you and that special someone.

Euro Weekly News
01/26/2022
6 Ideas for a Romantic Valentine's in Benidorm

Sun, sea, architecture, and great food. Benidorm is every romance lover's dream. If you want to whisk someone special way this Valentine's then look no further. We've compiled a list of six romantic date ideas to enjoy this Valentine's in Benidorm.

βš™οΈ SaaS βš™οΈ

Sociality.io Blog
07/13/2022
Shadowbanned on Tiktok? Here is how to remove it.

In the wise words of Freddie Mercury: "easy come, easy go." Granted, Queen probably wasn't singing about TikTok followers, but still. TikTok gives pretty much anyone the chance to go viral overnight. That means a higher risk of getting shadowbanned. Sound familiar? Here's how to remove it.

Sociality.io Blog
03/09/2023
Glossary: Marketing funnel from top to bottom

Glossary: Marketing funnel from top to bottom Attracting and converting customers is a top priority for just about every business on the planet. But, considering 96% of visitors to your website aren't ready to make a purchase, this can be tricky. Learn everything you need to know about the marketing funnel.