Nicki Wylie

ðŸŽŊ Transform your single acts of content into an airtight strategy - and distribute it to the right eyeballs 👀

Spain

🙋‍♀ïļ At a loss for words? I can help.

Your B2B prospects need to know and trust your brand before they will buy from you.*

𝙎ð™Ī 𝙎𝙝𝙖ð™Đ 𝙖𝙧𝙚 ð™Ūð™Ī𝙊 𝙙ð™Ī𝙞ð™Ģ𝙜 ð™Đð™Ī 𝙜𝙚ð™Đ ð™Ļ𝙚𝙚ð™Ģ?

If you need a hand building branded content that lives rent free in your prospects' memories, let's talk.

We can join forces to:

🊞 Turn your customers' words into sticky copy that hooks prospects right from the hero section

🔖 Create bookmark-worthy blogs with original SME insights (the stuff humans actually read)

ðŸĶī Dig like a dog with a bone until we find the real, emotional pain points your product solves

Send me a DM if you want to chat.

* 80% of B2B buyers have a list of vendors in mind before they do any research. And 90% of those buyers go with the brand they knew BEFORE they started their category research. (Source: HBR)

*86% of consumers say authenticity is A MUST when choosing which brands to support (Source: Stakla)

Portfolio

ðŸ“Ģ This just in ðŸ“Ģ

Linkedin
Smoking a cigar with Michael Jordan

⮇ïļ LinkedIn version of the marketing newsletter I own and write for Filestage ⮇ïļ Welcome to #11. Peter Friedman, a living legend in the ad world, shares behind-the-scenes snapshots from some of the most famous Nike ads of all time.

Filestage: The world's best-rated review and approval platform
04/17/2025
A Day In The Life Of A 2040 Creative Agency

AI mediators. Live sentiment analysis. AI as a weapon to get gut-feeling ideas approved. We asked 31 agency folks what life will look like in 2040.

Linkedin
The marketing metric you're overlooking

⮇ïļ LinkedIn version of the marketing newsletter I own and write for Filestage ⮇ïļ Welcome to #12. This issue, we get SaaSy with B2B PLG and Sales advisor, Leah Tharin. Let's talk product-led growth.

✍ Recent Copywriting Projects ✍

Filestage: The world's best-rated review and approval platform
11/14/2022
Product page: Agencies

My goal was to create a clean and crisp product page that immediately showcases the product's value to our ICP. The page ranks well and paints a picture of life before and after the software.

Filestage: The world's best-rated review and approval platform
01/15/2025
Buyer's guide + landing page

I created a high-value buyer's guide to support prospects in the decision-making process. It's packed with impartial information and visual aids to help prospects make the business case internally. I then wrote a targeted landing page to promote the main benefits of the guide.

Whitehorse is an innovative and empowering athleisure brand for all bodies.
White Horse Active website

I created a powerful brand voice for this athleisure brand, writing copy for the homepage, landing pages, and product descriptions. Every piece of copy aligns with the brand's message of empowerment and inclusivity. ðŸŽŊ📈ðŸŽŊ📈 ðŸŽŊ📈 ðŸŽŊ It's now been featured in Cosmo, Men's Health, Glamour, and Elle.

🚀 3 Reasons To Work With Me 🚀

Docebo
Client Testimonial

Docebo is a leading LMS provider and a major player in the eLearning world. They enlisted my content consulting services to perform a thorough editorial review of one of their content projects. It was a huge undertaking and a pleasure to work with such a well-established brand.

Love Outsource
Client Testimonial

Love Outsource offers quality link building services and SEO articles to a global audience. They trusted me to craft high-converting, SEO-friendly guest posts and sales landing page for a variety of industries. I learned a lot about SEO on this team.

Embracing Future Potential
Client Testimonial

Embracing Future Potential is a network of specialist job boards and careers resources advocating from inclusion in the workplace. As a long-term collaborator, I manage content across five sites. This includes crafting SEO-driven blogs, landing pages, and lead magnets.

🧠 LinkedIn posts ðŸ§