Niccole M Emery

New Business Development | Brand, Category, Product, & Account Management | Global Licensing | Line Building

United States

* Brand & Product Management for major business units at multiple Fortune 500 companies including in the global athletic and consumer goods industries
* Licensing, account, & business management of CPG for a major toy & entertainment company
* Over ten years of experience teaching CrossFit, Indoor Cycling, & Personal Training
* Excellent communication, analytical, organizational, & negotiation skills

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Portfolio

Down to Business-My Corporate History

Licensing Global
2018
Top 150 Licensors

I am proud to have been a part of the team that put Hasbro @ #5 out of the top 150 Global Licensors in the world!

Business Development Success Stories

www.performa.com
2018
Transformers x Performa

Great partnership with Performa & Transformers helping the brand to reach a whole new market segment through strategic thinking.

www.blankietails.com
2017
MLP x Blankie Tails

A beautiful collaboration of My Little Pony & Blankie Tails @ the PERFECT time! MLP the Movie featured sea ponies as well as the Mane 6 in their regular form which we were able to get on this beautiful product just in time for the film's release!

www.wildandwolf.com
2016
Scrabble x Wild & Wolf

Taking Scrabble to the kitchen! Thinking outside the box to help expand brand awareness is one of my favorite parts of new business development.

Product & Brand Management Success Stories

www.reebok.com
2015
Reebok Hayasu

One of the programs I worked on while @Reebok: Women's Studio Footwear-4.4/5 Stars on runrepeat.com

www.rockport.com
2013
Rockport Walkability

Managing the product launch of truWALK tech in the men's line @Rockport was a great accomplishment for myself & the team.

www.rockport.com
2011
Rockport Hydromotion 2 @ America's Cup

I am proud to be the Product Manager who worked on this program:The Rockport Company was the official sponsor of the footwear that was worn by the Mascalzone Latino Audi Team crew during the races of the 2009-2011 Louis Vuitton Trophy

Social Collabs

Marketing Promotions & Programs

www.guinness.com
2013
Guinness 2014 Events-PYOG

As a member of the team in the top executing market in the US for Guinness (Boston) , this was one of the many events we did. This event enabled us to interact with consumers & provide them with the rare opportunity to print their names on their very own Guinness branded pint glass!

YouTube- Barstool Sports
07/04/2010
Cuervo Games Boston

As part of my promotional marketing role with MKTG, I was invited to help support the production of the 2010 Cuervo Games in Boston. This included raising brand awareness, gathering consumer feedback, & product sampling.