Nigeria
Seasoned and driven Brand & Communications professional with proven success leading corporate public relations and internal communications for an internationally recognized organization in the banking industry. Leader of creative teams, multimedia divisions, and corporate communications department. Able to conceptualize, develop and execute Public Relations (PR) campaigns that build memorable brands. A record of accomplishment of developing, managing, and implementing media strategies and measuring results across traditional media and digital channels. Keen ability to assess ineffective areas of customer service and propose effective solutions. Bringing knowledge of customer loyalty, relationship, and value management to achieve customer satisfaction. Desire to have a major impact in the Public Relations and corporate communications industry while ensuring excellent service delivery. Content and Media Strategist with over 5 years of professional experience in content writing, social media management, graphic designs, video editing and customer service across multiple industries, intensifying the media status of businesses and implementing strategies.
Having difficulties growing a business, marketing a product or service is obviously not strange, especially in Africa with so many unfavourable factors. Many entrepreneurs think the only way to grow a business, is mainly via online platforms. However, while these methods are very effective abroad, they may not be as effective in Africa.
Business logos are everywhere- on clothing, phones, food, cars and so on. Some logos are incredibly straightforward or a pictorial representation while others are more complex. But one thing you can't deny is that the meaning behind a logo informs an audience of what the brand is all about.
When we think of today's most innovative companies, we often list those that are less than a decade old, based in Silicon Valley and have recently gone public. Arguably, more impressive are companies that have been around for not just 5 years or 10, but 20-plus decades before the internet.
As you browse through your social media platforms, you see countless accounts beckoning on you to follow. However, as a business person, you shouldn't follow just anyone on social media. Learning from those who have gone ahead and become very successful at the business they do could go a long way in influencing the success of a business.
Most business idea comes with a gush of adrenaline that makes founders think they've hit the next big thing. Although, grand ideas usually have papers as their birthplace, a significant percentage of entrepreneurs often get caught up in the frenzy state of mesmerism, forgetting that no idea is superb enough to jolt itself to life.
Every month, more than one million pairs of shoes are exported from the Ariaria international market, in Aba, Nigeria to the West African coast. With a few types of equipment, a shoemaker can produce about 10 shoes daily which sells at a price range of as low as ₦ 2,000 to ₦20,000 depending on the shoe architecture.
On Monday, April 6, 1994, while the attention of the entire world and most media focused on the election of Nelson Mandela, a plane carrying Rwanda's president, Juvénal Habyarimana and Cyprien Ntaryamira, the Hutu president of Burundi, was shot down in Kigali, the capital of Rwanda.
Saturday, August 4, 2018, saw the city of Port Harcourt, Southern Nigeria bubbling with merriment and fun fair. The reason behind this excitement was quite perplexing, but at the same time, awe-inspiring. It was the annual Bole Festival! Port Harcourt's Bole Festival is an annual gathering initiated to promoting (and showcase) the rich and unique preparation of an indigenous delicacy, Bole.
The Nigerian freelancing industry doesn't seem an entire promising one. At least, not yet. In time past, many Nigerian freelancing platforms have failed. But ironically, more are emerging to take on the seemingly redundant freelance market. Could there be something about freelancing in Nigeria than meets the eye?
The African media and tech industries are already crowded with many big players at the forefront. Nevertheless, there is always room for new birds to test the waters especially if they have something different to sell.