Negin Neghabat-Wolthoff

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My skill set includes 10+ years of work and freelance experience as a marketing and communications professional in corporate, public, higher-education, and non-for-profit organizations. In these roles, I wrote professional, effective copy for a broad variety of purposes, including print advertisements, direct mail, newsletters, case studies, feature and technical articles, interviews, brochures, and the web. I understand how to write well for each of these different purposes while creating a unifying tone that conveys an organization’s values and engages its target audience.

Writing projects I have worked on include:

- Company Employee Newsletter
I edited, over the duration of four years, a company newsletter which was printed in magazine format and distributed to an employee pool of about 3,000 people. For this newsletter, I wrote a regular editorial column, in addition to regularly writing many of the articles and conducting all necessary interviews and other pertaining research.

- Customer Newsletter
For four years, I held the editor role and wrote content, including the CEO’s regular column, for the customer newletter of a previous employer. The newsletter, which was printed and distributed via direct mail to the company’s customer and potential customer base of approximately 35,000 leads, included interviews, technical articles and success stories, some of which were written by me and all of which required my editing input.

- Website & Blog
For over three years, I was responsible for the content and certain design elements of the public website as well as the intranet of my previous employer. I wrote website content as well as blog entries on behalf of the middle and upper management.

- Success Stories / Case Studies
I have conducted the necessary research and composed, as well edited, success stories and case studies on technical and non-technical content. These writing projects ranged from a few paragraphs to multiple pages and were directed to both technical and non-technical audiences.

- Press Releases
I wrote and issued press releases and other press information on a regular and ad-hoc basis, for over five years. These press releases were either written or edited by me, and I was single-handedly responsible for their content and accuracy.

- Advertisement
For both print and online advertisements, in addition to being responsible for the design aspects, I wrote the content, including technical descriptions, taglines, slogans, and headlines.

- Direct Mail
I have written and directed the design elements of direct mail pieces with varying purposes. Those included event invitations, mail pieces that were part of a larger image campaign, and direct mail that aimed at raising aweness or sending reminders.

- Manual
I have written promotional manuals for product launch events and other purposes. Some included very technical content and required a large amount of research.