Bank of America
RedHawk Media TX LLC
We all love stories.
Stories are how we communicate, learn, and engage.
Who's telling YOUR story?
Could an Emmy Award-winning Journalist with three decades of global network broadcast experience — using compelling business storytelling techniques to elevate your business, your brand, or your cause — solve your messaging challenges?
That's me!
I’m an expert project manager, writer, and sales-focused content developer who brings expertise from:
20+ years content development leadership experience in producing business-to-business technology services content, including RFP and RFI proposals, sales collateral, technical documentation, and marketing content in print, video and multimedia formats
15+ years of business-to-consumer technology learning and development training and support with Apple, including lead generation activities and CRM management with Apple Business
20+ year career in international television news and documentaries as an editor, writer, and producer
Fluency in AP Style for editorial content and Chicago, Microsoft, and Apple style for technical documentation
5 years of expertise in authoring user guides, wikis, product demo webinars, training videos, and workshops that efficiently explain highly complex systems and processes in an Agile environment, using Atlassian's Jira and Confluence, HubSpot, and GitHub
Ability to turn complicated into compelling and explain groundbreaking software and infrastructure concepts in a structured and understandable manner
I would love the opportunity to create for you.
I'm a one-man band who can deliver your message in many types of multimedia, and with that, deliver results!
Let's brainstorm.
Contact me at [email protected]
Your story deserves an audience. I can help you identify and reach them.
Keywords: Ad Serving, Web Content Writing, Customer Service, Business-to-Business (B2B), Writing, Digital Content, Organization Skills, Sales & Marketing, Technology Consulting, Presentation Skills, Social Media, Leadership, Marketing, Journalism, Editorial, Content, Producer, Editor, Writer Prolific, innovative and creative multimedia, strategic marketing, sales, and sales proposal content creator for diverse B2B and B2C audiences worldwide.
Bank of America
I was the copywriter for the brochure and accompanying web hub pages.
I wrote this copy and assisted on the layout of this full-page newspaper ad. It ran in multiple U.S. markets.
I wrote the copy and assisted on the layout for this full-page newspaper ad that ran in multiple U.S. markets.
I wrote the copy and assisted on the layout of this full-page newspaper ad that ran in multiple U.S. markets.
I wrote the copy and assisted on the layout of this full-page newspaper ad that ran in multiple U.S. markets.
A couple of major culprits to transaction declines are invalid card numbers and expiration dates, says Robin Reodica, senior vice president, global product management with Merchant Services at Bank of America. This could mean that a customer has entered in their personal and card data inconsistently, but more often the issue is that a card has been replaced or has expired since last used with that merchant.
Today's economy is global and constantly connected. Consumers digitally cross borders to shop for their favorite products and brands when they want and for what they want to pay. They use a variety of devices, increasing the importance of payments systems that can handle the worldwide traffic.
Despite the hurdles, the benefits for businesses adopting a subscription program are many, and increased engagement with customers leads the charge. Anthony Hauck, vice president and merchant integration officer, says subscription services can establish predictable revenue for merchants, and there are strategies to employ to keep revenue streams flowing, including automatic refreshment of payment cards.
Deloitte (Green Dot Agency)
I wrote this point-of-view thought leadership for Deloitte's Indirect Tax practice under the direction of Principals Kirsten Gulotta and David Yaros, on a contract assignment with the firm's Green Dot Agency.
(I wrote social media and email campaign content for Season 7 and worked as a scriptwriter on the episodes) Disruptive business, technology, and societal forces are causing unprecedented change in the workplace. Our human capital podcast series, Capital H, offers insights, research, and learnings on changes in the workforce, the workplace, and the nature of work itself.
(Podcast scriptwriter) In 2020, COVID-19 forced organizations to enact radically new ways of working and operating, and we discovered that having a plan to deal with the unexpected isn't all organizations need for the future: more mission-critical is a fundamental mindset shift from surviving to thriving.
The Motley Fool
In 1984, it came for the personal computer. In 2007, it changed the way consumers used cellphones. In 2015, it strapped technology to our wrists. Now, in 2020, ( Apple, Inc. NASDAQ:AAPL) is taking aim at personal fitness. Given its track record of disruption and innovation, this trillion-dollar company will likely remain the apple of many investors' eyes.
As the pandemic raises awareness of their effectiveness in slowing the spread of disease, the market for face masks could be worth more than $21.2 billion by 2026. In the COVID-19 era, this accessory has become de rigueur by law and by practice, and demand for it has helped elevate online retailer ( Etsy, Inc.
For decades, ( Domino's Pizza, Inc. NYSE:DPZ) has been synonymous with pizza delivery, and its business model is perfectly positioned for pandemic prosperity. Since the World Health Organization declared COVID-19 a global pandemic on March 11, Domino's has been delivering tasty returns for investors along with their pepperoni pizzas -- in part because its clever business model made it ready for the pandemic long before rivals could have a ghost of a chance playing catch-up.
If you're a movie fan, you know that sequels rarely live up to the original, much less surpass it. Cinema chains across North America have been hit hard by the COVID-19 pandemic, and lately, they've been working on sequels of their own. The big three U.S.
Pandemic stay-at-home orders have moved a lot of business online these days, and that's a sweet spot for digital documents leader ( DocuSign NASDAQ:DOCU). A strong Q1 earnings report with better-than-expected revenue, plus confidence that the trend will continue through Q2, indicate that investors should consider signing the digital dotted line with the company that's leading a market expected to eclipse $6.1 billion by 2026.
Our four-legged family members are getting the most out of our quarantine lockdown lifestyles these days. Multiple daily walks, endless ear scratching, and videoconference cameos are de rigueur. Their humans can experience a dog's life by buying in on the largest online pet store on the web, ( Chewy, Inc.
The COVID-19 pandemic has surely sunk ( Carnival Cruise Line NYSE:CCL), right? There's no way the company could recover from the immense negative publicity and dockets filling with pending lawsuits, right? Well, some insiders are holding out hope - and one even made a $10 million bet on its future.
Mr. Rogers always related his mom's advice on how to find hope in times of crisis. "Look for the helpers," Nancy Rogers would say. "You will always find people who are helping." This isn't advice from a Wall Street wizard, but it does apply to the stock market in this time of pandemic.
Consumer cleaning goods manufacturer ( Clorox NYSE:CLX) has never been on most investors' "growth stocks" list. But now, in the era of COVID-19, is it time to wipe away past prejudices against the bleach brand? Based upon recent performance and the sold-out status of products at the local grocery, the answer (for now) is yes.
The COVID-19 global pandemic has altered everything about how we conduct business and live our lives. In today's climate of disconnecting, technology companies that have created methods to bring us together safely - from six feet to six time zones away - are a strong play right now, and worthy of a long look.
In Austin, Texas, robots zip zippers thousands of times. Hydraulic presses crush cups under tens of thousands of pounds of pressure. It's a chamber of horrors for consumer products, and their suffering is in the name of sales. Research and development are the engines that keep ( YETI NYSE:YETI) running ahead of the pack.
Holding a Q3 earnings call on Halloween is a spooky thought for most companies - but ( YETI Holdings NYSE:YETI) is not most companies. Driven by a strong direct-to-consumer business and a colorful perspective on its product line, the Austin, Texas based company looks poised to finish 2019 strong.
Around the Rings
The Stade Pierre de Coubertin is the last stop before karate's Olympic dream comes true. A multinational assortment of karatekas descending upon the 16th Arrondissement in Paris from June 11-13 will finalize the roster for Tokyo 2020. It's a completing of a circle. One might even say an Olympic ring.
At Tokyo 2020 there will be a homecoming, an anniversary, and a milestone marked when karate debuts as an Olympic sport. The biggest event in the past 50 years in international karate came in 2016 when the IOC added it to the program for the 2020 Games.
NTT DATA Services (Ghostwritten blogs and non-byline content)
The global pandemic brought new challenges for healthcare providers that were already pivoting towards digital transformation
Ghostwritten POV from Andy Arends, VP Healthcare Strategic Solutions and Innovation, NTT DATA Services, for National Healthcare IT Week
Ghostwritten POV for Shashidhar Yadiki, NTT DATA Health Plans Business Unit President, for National Healthcare IT Week
Ghostwritten POV for Jack Brock, SVP/CTO, NTT DATA Services Healthcare and Life Sciences, for National Healthcare IT Week
POV on Social Determinants of Health
Adapting the healthcare paradigm to address a generational change
Technology and innovation have always been key components of Lisa Woodley's life. She's a deep thinker, a puzzle solver, and a dreamer. She's creative and fearless, not one to turn away from a challenge. In fact, the stickier the challenge, the better. There are no obstacles, only opportunities.
With a 25-year track record in the business consulting and financial services industry, Kim Curley knows what it takes to help her clients make game-changing transformations. As NTT DATA's People and Organizational Change, Process Optimization, and PMO practice leader, Kim's been recognized as a Game Changer for her ability to cultivate relationships, improve processes and drive organizational change.
Fly fishing is a sport that requires true craftsmanship, patience and the ability to adapt based on the environment. Delivering healthcare solutions successfully with a consumer-first approach is not much different. Meet NTT DATA Services Strategy and Innovation Vice President, Dan Kinsey, who took lessons learned in waist-deep chilly water and added them to his client relations tackle box.
Gina Fields is our Director and Innovation Ambassador for the NTT DATA Services' Healthcare and Life Sciences Client Engagement Program. She has more than 20 years' experience in healthcare, first as a nurse and then as a leader.
Soccer is known around the globe as "A Beautiful Game." For a team to be successful, they have to be unified and seek the same goal. In healthcare, for an organization to rise to the top they must be guided by a coach and a leader who is both innovative and transformative.
In the client services business, everyone has had a few critical rush deadlines, such as eleventh-hour heroics to complete a project. or the stress of going down-to-the-wire to get it done. NTT DATA Services Field Tech Manager Ohma Eddie is no stranger to operating under aggressive deadlines given the dynamic nature of the healthcare business today.
Kaloni Marshall-White grew up in Dorchester, where jobs were hourly and opportunities limited. Then one day, when she was 10 years old, a big box arrived on her doorstep that changed everything.
Growing up in southern India, Madhava Devarapalli began forging his worldview.
Meet NTT DATA Services consultants, top performers who continue to change the game for clients worldwide and personify our proven consulting services.
BenQ America (Knowledge Center original non-byline content)
Did you know colors can create moods? Think about it. Does blue make you feel calm? Does red make you angry or agitated, or does it give you a feeling of warmth, like love? Does brown get you down?
Pardon the headline. It's just, here in awards season, it's hard not to get swept up in Rami Malek's electrifying performance as the even more electrifying Freddie Mercury in the Best Picture-nominated Bohemian Rhapsody. The Brian Singer film is a biopic of a band and its front man and it uses a wide color palette to paint a picture of one of rock's most legendary showmen.
Anyone can drag an HDTV outside and call it good. But that's not the drive-in experience we're looking for, Obi-Wan.
To paraphrase the catchphrase of HBO's most successful series, "Season 8 is Coming."
How to build the ultimate 4K home theatre
When it comes to DLP home theater projectors, in addition to resolution and brightness, color performance can also make the difference between a flop and a blockbuster. Seen through the human eye, colors can directly affect a person's mood.
When we try to describe a color, the most common way of doing it is to refer to an object with the color in mind. For example, when we describe the color 'red', people will usually use 'apple' to describe 'red'. But what kind of apple are we talking about?
Welcome to BenQ knowledge center, Here you can find the helpful information from BenQ's exclusive technologies, product reviews, awards of monitors, projectors, lightings, and speakers...
CNC Software, Inc. (Mastercam)
Green Bay, Wisconsin, was built on paper and paperboard manufacturing and is known as "the toilet paper capital of the world." Wisconsin's paper industry accounted for 30,000 jobs and $18.2 billion in economic output in 2018, according to a report from the Wisconsin Economic Development Corp.
"We build progressive and transfer dies for all sorts of different industries; automotive being the biggest," said Manufacturing Manager Mike Mamerow. "John Deere, Toyota, Doosan, and Bobcat are big customers for us, and we're a Tier One Ford supplier." X-Cel puts its manufacturing space to good use, running a full complement of the latest industrial machines.
Started more than forty years ago, Royell Manufacturing is a contraction of founder Ron Yelle's name. Still going strong, Royell rose from a small business to a Tier 1 manufacturer of structural components, kits, and assemblies to the commercial aerospace industry.
"Somewhere along the line I put the wrong sized drill in the machine, and I ended up making 77 parts that had a hole in it that was like 3/1000ths of an inch too big. And nobody caught it. Not even QC.
Canadian Metalworking
Bylined profile (Page 42) of Eclipse Automation, a company that used innovation and advanced computer-assisted manufacturing to produce hundreds of thousands of N-95 respirator masks and Covid-19 testing equipment for Canada's supply-strapped healthcare industry.
Aerospace & Defense Manufacturing
(Feature story) A case study profile of computer-assisted manufacturing (CAM) aerospace component maker Royell Manufacturing and their use of Mastercam CAD/CAM software by CNC Software. Freelance writing, producing, and editing assignment.
American Machinist
An entrepreneurial machinist credits his own setbacks and his mentors’ encouragement for developing the passion he brings to his business, his work, and the new opportunities he’s fostering.
Metal Forming Magazine
Mastercam CAD Helps Wisconsin Manufacturer X-Cel
Lifestyle Frisco
I'm not from Texas, but I got here as fast as I could. My family has lived in Frisco since Preston was a two-lane. Fearless and true Auburn graduate. War Eagle! Grateful husband and proud dad of an Oklahoma Sooner and UNC-Charlotte 49er. Former trainer for Apple, creator of multimedia content, capturer of light, storyteller.
You get a clear perspective from 108 feet. In fact, if you look hard enough, you can see the future. Frisco's future. We were excited when the first Frisco Fair was announced. We eagerly awaited the caravan from Talley Amusements to roll into town and set up their magical carnival on the corner by Frisco Fresh Market.
You've probably heard the old saying, "Hope for the best but plan for the worst." It's been around at least since the days of Marcus Tullius Cicero, a Roman politician, lawyer, and orator who lived from 106 BC to 43 BC.
Cold, dreary and misty mornings in late February heighten the plight of our neighbors living without shelter. It's one thing to shiver against the weather as you make the 50-yard trek from your warm and dry car into a warm and dry Frisco church with a catered breakfast awaiting at the top of the stairs.
The two highest-ranked high school football teams in Frisco ISD continued their quest for State last weekend, providing local football fans lots to be thankful for. The Frisco Reedy Lions (12-0) continued their unblemished magical season and the Lone Star Rangers (10-2) shined big and bright with Area Round wins.
Jason Hamilton and Steve Nathan met playing baseball, and they've worked hard to ensure their business is worthy of "The Show." Steve Nathan, Co-Owner, Major League Roofing, shared, Jason chose the name 'Major League Roofing' because, in baseball, that's the highest level you can reach.
Other Writing Samples (PDF)
A user guide for a fictional application I designed for an AWS Technical Writer assessment. This was part of the job interview process. I designed all elements including the UX/UI of the application and annotated screenshots. Applications used: Snagit, Adobe Photoshop, Adobe In Design. "Kronos" is a customizable desktop world clock and calendar for macOS, Windows and Chromebooks.
I was tasked by the Lucernex CEO and HR Director to write a company history for new employees
Journalism (Television, Newspaper and Magazine)
1992 News and Documentary Emmy Award
Correspondent Richard Blystone, Editor/ Producer Mike Raye, Videographer Jane Evans