Morgan McKinney

B2B, SaaS Copywriter

United States

Hello, I'm Morgan!

I love the sound of clicking keyboards and the smell of internet cafes.

I specialize in mainly SAAS and B2B markets with an emphasis on tech and travel industries. After having earned my bachelor's in Journalism, I began working as a digital marketer writing both long and short-form copy. I quickly learned SEO skills and have been working in this space for 7 years.

Take a look at some of my most recent work and let me create something special for you!

Portfolio
Theriversideranch
05/06/2024
A Guide to Bryce Canyon National Park | Riverside Ranch

From Utah's vast salt flats and stunning red rock formations to the best powder in the world, it's no secret that Utah has incredible sights and recreation. This landlocked state truly has an outdoor adventure for every type of traveler. However, nothing compares to the majesty and impressiveness of Utah's National Parks.

Covewoodlodge
Activities Near Old Forge | Covewood Lodge

Old Forge is perfect for creating unforgettable memories with friends and family. Explore a range of thrilling experiences at Old Forge, NY with this guide.

All Star Service & Repair
04/26/2023
Why Checking your Sump Pump is Critical | All Star Service & Repair

If you live in an area that is prone to flooding, a sump pump is a critical component of your home's infrastructure. It is responsible for pumping excess water out of your basement or crawl space to prevent flooding and water damage. However, like any mechanical device, sump pumps can fail or malfunction, which is [...]

All Star Service & Repair
04/26/2023
How to Get your A/C Ready for Summer | All Star Service & Repair

As the weather starts to warm up, it's important to ensure that your air conditioning (AC) unit is ready for the summer months. With a little bit of preparation, you can ensure that your AC unit is functioning efficiently, helping to keep you cool and comfortable during the hot summer months.

Weave
The 2023 Healthcare Business Insights Report - Weave

Trends and Insights to Keep Your Practice Ahead in 2023 As more and more healthcare businesses look toward the future, many are concerned with how they can remain competitive while managing patient expectations. This report will serve as a deep insight into the challenges and trends facing healthcare providers in 2023 and beyond.

Weave
2023 Optometry Business Insights Report - Weave

Trends and Insights to Keep Your Practice Ahead in 2023 As more and more optometry businesses look toward the future, many are concerned with how they can remain competitive while managing patient expectations. This report will serve as a deep insight into the challenges and trends facing optometry providers in 2023 and beyond.

Weave
2023 Dental Business Insights Report - Weave

Trends and Insights to Keep Your Practice Ahead in 2023 As more and more dental practices look toward the future, many are concerned with how they can remain competitive while managing patient expectations. This report will serve as a deep insight into the challenges and trends facing dental providers in 2023 and beyond.

Weave
2023 Veterinary Business Insights Report - Weave

Trends and Insights to Keep Your Practice Ahead in 2023 As more and more veterinary businesses look toward the future, many are concerned with how they can remain competitive while managing patient expectations. This report will serve as a deep insight into the challenges and trends facing veterinary providers in 2023 and beyond.

Weave
01/24/2023
Dental Office Telephone Scripts to Simplify Your Calls | Weave

The average dental practice in America misses of their new patient inbound calls. Of those calls that are answered, less than half are converted into new patient appointments. Although missing calls could be due to a staffing problem, with an intuitive phone system, this number could be improved.

Weave
01/24/2023
Best Dental Practice Management Software in 2023 - Weave

If one of your business goals for 2023 was to grow your dental practice more efficiently, you likely began searching for dental practice management tools. You might have noticed there is a long list of available solutions, and it can be challenging to discern which one will suit your practice needs and budget.

Weave
01/24/2023
The Great Veterinary Staffing Crisis - Weave

The Nationwide Pet Surge During the pandemic, millions of Americans began staying indoors and looking for a sense of companionship during a time of uncertainty. It's estimated that nearly 1 in 5 households in America adopted at least one pet (cat or dog) during the pandemic.

Weave
11/29/2022
Retail in Optometry: A Guide to Success - Weave

Every business wants to make money from sales. For some businesses, retail sales are only a small percentage of their profit. Unlike other industries, retail sales make up the majority of revenue within the optometry industry and sales from glasses and frames are a critical part of the success of any optometry clinic.

Weave
11/28/2022
Content Marketing Ideas and Tips for Dentists | Weave

Everybody knows that dental care is an important part of staying healthy and maintaining proper hygiene. But what sets your dental practice apart from the rest and why should a potential patient choose to spend their money/time with you?

Weave
Best CRM for Small Business in 2022 - Weave

Tips on Selecting the Right Communication & Engagement Platform for your Small Business Digital Transformation for Small Business Every entrepreneur wants to grow their business and attract more customers. Your business needs to digitally evolve just as quickly as technology is evolving. This process of transforming operations within your business is called digital transformation.

Weave
How to Select a CRM for Your Healthcare Practice - Weave

Creating Better Patient Relationships with Digital Tools No matter which industry your business serves, your customers and the staff you hire are the keys to your success. The healthcare industry is no exception to this standard, regardless of the size of the practice. Nowadays, patients can research providers beforehand and can be more choosy in Read More...

Weave
Vander Vliet Dental avoids software headaches by switching to Weave - Weave

Looking to save on cost, Vander Vliet Dental made the switch from Weave to another software that claimed it had the same functionality. It wasn't long before they regretted it and returned to Weave after experiencing countless issues. Lost time during the day, ineffective communication and poor patient experience occurred with the other software.

Weave
The 2022 State of Healthcare Staffing - Weave

The Latest Healthcare Staffing Trends & Tips to Power Your Practice Weave surveyed over 510 medical professionals in February 2022 to understand the impact of labor and staffing shortages on small healthcare practices across the U.S. The results are included here in The 2022 State of Healthcare Staffing.

Weave
Tackling Veterinary Communication with Clients - Weave

Choosing Effective Client Communication Software to Bridge the Gap What is Veterinary Communication? Communication between health professionals and their clients is an essential part of running a healthcare practice. In the veterinary industry, pet owners are often not present for exams or in-depth appointments like surgery or spay/neuter procedures.

Weave
08/13/2022
Dental Internet Marketing: Guide for Digital Success | Weave

What is Dental Internet Marketing? Every business should invest in strategies and techniques to market and grow its customer base. Marketing is one of the best strategies by which a business can create value for potential customers and influence their decision to purchase. Internet dental marketing is, as the name suggests, marketing a dental practice Read More...

Weave
The 2022 State of Veterinary Staffing - Weave

The Latest Veterinary Staffing Trends & Tips to Power Your Practice Weave surveyed over 510 medical professionals in February 2022 to understand the impact of labor and staffing shortages on small healthcare practices, including veterinary practices, across the U.S. The results are included here in The 2022 State of Veterinary Staffing.

Weave
11/03/2022
How to Increase Productivity in Your Dental Office | Weave

We know that running a dental office isn't a piece of cake and many dental professionals are wondering how they can make their office more efficient and productive. Factors such as team productivity, intake procedures, payments/billing, appointment reminders, office communication, and much more all play a role in the efficiency of your dental practice.

Weave
It's The Little Things - Weave

How one practice found Weave reduced several headaches every day caused by competitive software Having the right technology for seamless communication within your practice is critical for your team to operate efficiently. Looking to save on cost, Brickyard Dental made the switch to Adit.

Weave
11/29/2022
5 Secrets to Building a High-Performing Team - Weave

Establish your Dental Philosophy There are many kinds of dental professionals around the world, running their practice differently than the next. Before you can start building a high-performing dental practice with a powerful team, you have to first look inside yourself as a healthcare professional. What philosophy are you going to practice as a dentist?

Weave
The 2022 State of Dental Staffing - Weave

The Latest Dental Staffing Trends & Tips to Power Your Practice Weave surveyed over 510 medical professionals in February 2022 to understand the impact of labor and staffing shortages on small healthcare practices, including dental practices, across the U.S. The results are included here in The 2022 State of Dental Staffing.

Weave
7 Tips When Recession-Proofing Your Practice - Weave

Best Practices to Keep Your Practice Economically Buoyant During Uncertain Times Every business wants to stay afloat during an uncertain and unfavorable time in the economic market. While no business is recession-proof, some are more downturn-tolerant than others. Inelastic industries such as healthcare tend to outperform others when faced with an economic decline.

Weave
Repairing the holes within your Marketing Strategy: Case Study - Weave

How one practice used phone call metrics to solve this. After spending his hard-earned money on many forms of local advertisements and marketing tactics, Dr. Bukari wondered why his investments weren't generating as many new patients as he predicted. He soon realized a large piece of marketing he was overlooking was managing the traffic.

Beamcommerce
How to remove powered by Shopify from your site in less than 60 seconds.

Shopify is a powerhouse when it comes to housing your online store. With helpful features, easy setup, and affordable plans, anybody can run an online store without much hassle. There's a reason Shopify still remains at the top of the list as an affordable, user-friendly ecommerce platform.

Beamcommerce
Shopify Theme Detector

Have you ever heard the phrase, "don't judge a book by its cover"? When talking about books, this familiar phrase rings true. However, when browsing online, the appeal of a website's "cover" or layout might even be more critical than what it actually contains.

Stensul
01/18/2022
How email opt-ins can make your marketing even more powerful.

An opt-in is a term used when someone agrees to subscribe to your marketing channels (generally via email). Offering an opt-in to your audiences is usually how you can begin your lead nurturing process, so it's incredibly important that this step is crafted with care.

Hivewire
The Importance of Time to Value (TTV) Metric for SaaS Companies

It's safe to say that most customers expect to extract value from the products and services they purchase. How long it takes customers to receive value from your business can vary depending on the service provided, but it's important that clients perceive value as quickly as possible.

Stensul
10/13/2021
The Ultimate GDPR Checklist for Email Marketers

"We value your privacy". We've all heard this phrase before. In today's world, it's pretty standard for businesses to ask for very personal data and then turn around and say they value your privacy. The way sensitive data is stored, sold, and shared is a concern for many people.

Heyhalda
02/02/2022
Low enrollment got you down? Try our marketing plan for innovative Higher Ed Recruitment Pros.

At the beginning of the industrial age, effective marketing tactics for enrollment professionals were fairly straightforward. There were traditional methods universities could always use to attract more students and grow enrollment. These tactics included billboards, paying for a radio/tv ads, sending physical mail, hitting the road to visit high schools, and ensuring the institution enjoyed positive PR.

Scribsoft
Scribbles Software - Home

Online K12 student records management and enrollment solutions will help you improve student services, engage families, and streamline district operations.

Jaredmck
12/01/2021
What is drop servicing? - Jaredmck

Humans have always bought and sold goods and services to one another. Before we had paper currency, we bought and sold goods and services by bartering and exchanging. Animals and their hides, teeth, tobacco, weapons, tools, and crops were some of the most common items humans used to barter with.

Backcourt Pickleball
02/28/2022
Kyle Yates Pro Pickleball Bio - Backcourt Pickleball

Pickleball is loved by many people of all ages around the world. Because pickleball is easy to learn and isn't expensive to begin, any person can begin playing. Kyle Yates began his journey into the world of pickleball when he was a teenager through his Uncle, Mike Welter.

Heyhalda
01/07/2022
The what and why of CRO for higher education enrollment professionals.

According to the National Student Clearinghouse Research Center (NSCRC), undergraduate enrollment has dropped nearly 8% since 2019. Universities are feeling the pressure to compete for each and every enrolled student. No department feels this pressure more than enrollment management. Thanks to shrinking budgets and declining applications a difficult job feel nearly impossible.

Jaredmck
10/07/2021
5 Best Reputation Management Software Providers - Jaredmck

The growth of your business depends on reviews. A negative review can have lasting effects on the amount of new & loyal customers you retain and the revenue you generate. Businesses who want to improve their online reputation management, might not have the means to do so.

Faucets Canada Inc.
09/24/2021
Exceed Environmental Standards with FCI's Hands-free sanitary products - Faucets Canada Inc.

Before the Covid-19 pandemic, most people had a general idea of how to minimize the spread of bacteria. Wash your hands frequently, avoid public door handles, cover your mouth during a sneeze, use sanitizer...etc. Even though people cared about the spread of germs, it wasn't at the forefront of their brains and a top concern for most people.

Hivewire
11/09/2021
The scary cost of customer churn and what you can do about it

The amount of lost customers over some time is known as customer churn. The term comes from a model entitled, The Leaky Bucket Theory. This model describes the process of adding new customers to a business versus the loss of existing customers. Imagine a bucket of water with a few small holes on the bottom.

Stratus360
11/10/2021
Harnessing Unmatched Workforce Engagement - Stratus360

The work from home (WFH) model has changed the modern workplace for good. Remote and hybrid work has become the norm in today's world, even as some businesses have slowly begun transitioning back into the office to accommodate their team's needs safely.

Hivewire
10/30/2021
Why successful software implementation starts with knowing your customers.

Imagine you have created a company that provides budding musical artists with a platform to create beats, tracks, and songs. You are proud of what you and your team have created. Although you believe your software is straightforward and easy to use, you begin receiving calls from frustrated customers who want a refund for their purchase.

Stratus360
10/16/2021
Innovative Technology Solutions Transform the Service Experience - Stratus360

For as long as the internet has existed, digital transformation has always been an essential part of sustainable business growth. Businesses have always competed to stay ahead with more efficient processes and improved customer service experiences. Converting slow, manual processes to faster digital ones is an essential part of staying competitive.

Stratus360
09/24/2021
Sustainable Growth Through Technology Solutions - Stratus360

In today's world, many businesses are concerned about staying modern and competitive. According to the 2020 ABM Benchmark Study , 43% of executives were investing strategically in digital business transformation. Businesses that are slow to digitally transform will fall behind in this rapidly changing day and age.

Ortho Bracing
11/08/2021
4 Best Ice Machines for Knee Pain Relief

Knee pain is a common ailment for people of all ages. In fact, one in four adults suffers from knee pain. Ice machines provide fast, focused relief for chronic knee pain but can be tough to purchase without knowing the features of each device.

Jaredmck
09/10/2021
Yext review & Product Overview - Jaredmck

What is Yext? Yext was founded by Howard Lerman, Brian Distelburger, and Brent Metz in 2006. Yext was built on the principle that the ultimate authority on a business should be the business itself. Yext is a modern tool for brand management and keyword research that changes the way search is done.

Jaredmck
08/16/2021
Podium Review & Product Overview - Jaredmck

For a small business that wants to grow, it can be hard to navigate customer interactions. Especially for businesses that want to generate better reviews and communicate with leads more effectively. This is exactly what Eric Rea noticed when his dad complained about positive in-person reviews being trumped by negative online reviews for his tire shop.

Jaredmck
08/26/2021
Birdeye Review & Product Overview - Jaredmck

What is Birdeye? Birdeye was founded in 2012 in Palo Alto, California. Birdeye is backed by alumni from some of the top companies in the world such as Yahoo, Google, and Salesforce. Initially, the Birdeye platform was used to help its customers generate and manage their online reviews.