Morgan McKinney

SEO Copywriter + Digital Marketer for B2B and SaaS industries

United States

Hello, I'm Morgan!

Although the excelleration of AI-written content has exploded in recent years, businesses still need highly skilled human writers and digital marketers. Google wants content written BY humans FOR humans. That's where I come in :)

As an SEO copywriter and digital marketer, I specialize in SAAS and B2B markets with an emphasis on technology and travel industries. I earned my Bachelor of Journalism in 2019 and will soon complete my Master of Creative Writing and English Literature in 2025.

After having earned my bachelor's degree I began working as a digital marketer writing and editing copy in a variety of digital mediums. I quickly began specializing in targeted SEO copy and optimization strategies along with creating and managing digital marketing and PPC campaigns. I have been working in this space for 7 years.

To browse my portfolio, use the search bar to filter through content type:
-SEO Article
-Paid Email Campaign
-Case Study
-Ebook
-Blog
-Ghostwriting
-Event Copy
-Freelance

Take a look at my work, view my resume and please reach out with additional questions or job opportunities.

Portfolio
Wiregrass Campground & RV Park
06/07/2024
(SEO Article) Fort Novosel in Ozark Alabama

Dive into history at Fort Novosel. Discover the hidden gems of the United States Post and plan your next RV adventure with Wiregrass RV Park.

Treehouse Hollow Cabins & Rentals
06/03/2024
(SEO Article) Gem Mining in North Carolina

Experience the natural landscape of the Tar Heel State with gem mining opportunities and discover what treasures await you with our helpful guide!

Nature's Gateway RV Park
05/03/2024
(SEO Article) Shawnee State Park

Discover Shawnee State Park near Schellsburg, PA with hiking trails, wildlife watching, fishing, and more at Nature's Getaway RV Park & Campground.

Riverside Ranch
05/06/2024
(SEO Article) A Guide to Bryce Canyon National Park

From Utah's vast salt flats and stunning red rock formations to the best powder in the world, it's no secret that Utah has incredible sights and recreation. This landlocked state truly has an outdoor adventure for every type of traveler. However, nothing compares to the majesty and impressiveness of Utah's National Parks.

Hidden Lake RV Ranch & Safari
04/11/2024
(SEO Article) The History of Jacksboro

Discover the rich history of Jacksboro, TX, from pioneer roots to a bustling trade center & cattle hub. Unearth Wild West legends with Hidden Lake RV Ranch.

The Hummingbird Inn Camden
04/15/2024
(SEO Article) Nightlife on the Lake of the Ozarks

Come enjoy what the Lake of the Ozarks has to offer after hours! Enjoy fine dining and comfort food, entertaining live music shows, and an unforgettable night out at the Lake of the Ozarks!

Magnolia Plantation bed & Breakfast
04/19/2024
(SEO Article) Gainesville Museum Marvels

Read this guide to discover the historical, impressive, and curious museums in Gainesville, Florida that are a must-see on your next vacation!

Covewood Lodge
04/12/2024
(SEO Article) Activities Near Old Forge

Old Forge is perfect for creating unforgettable memories with friends and family. Explore a range of thrilling experiences at Old Forge, NY with this guide.

All Star Service & Repair
04/26/2023
(Blog) Why Checking your Sump Pump is Critical | All Star Service & Repair

If you live in an area that is prone to flooding, a sump pump is a critical component of your home's infrastructure. It is responsible for pumping excess water out of your basement or crawl space to prevent flooding and water damage. However, like any mechanical device, sump pumps can fail or malfunction, which is [...]

All Star Service & Repair
04/26/2023
(Blog) How to Get your A/C Ready for Summer | All Star Service & Repair

As the weather starts to warm up, it's important to ensure that your air conditioning (AC) unit is ready for the summer months. With a little bit of preparation, you can ensure that your AC unit is functioning efficiently, helping to keep you cool and comfortable during the hot summer months.

Weave
(Ebook) The 2023 Healthcare Business Insights Report - Weave

Trends and Insights to Keep Your Practice Ahead in 2023 As more and more healthcare businesses look toward the future, many are concerned with how they can remain competitive while managing patient expectations. This report will serve as a deep insight into the challenges and trends facing healthcare providers in 2023 and beyond.

Weave
(Ebook) 2023 Optometry Business Insights Report - Weave

Trends and Insights to Keep Your Practice Ahead in 2023 As more and more optometry businesses look toward the future, many are concerned with how they can remain competitive while managing patient expectations. This report will serve as a deep insight into the challenges and trends facing optometry providers in 2023 and beyond.

Weave
(Ebook) 2023 Dental Business Insights Report - Weave

Trends and Insights to Keep Your Practice Ahead in 2023 As more and more dental practices look toward the future, many are concerned with how they can remain competitive while managing patient expectations. This report will serve as a deep insight into the challenges and trends facing dental providers in 2023 and beyond.

Weave
(Ebook) 2023 Veterinary Business Insights Report - Weave

Trends and Insights to Keep Your Practice Ahead in 2023 As more and more veterinary businesses look toward the future, many are concerned with how they can remain competitive while managing patient expectations. This report will serve as a deep insight into the challenges and trends facing veterinary providers in 2023 and beyond.

Weave
01/24/2023
(SEO Article) Dental Office Telephone Scripts to Simplify Your Calls | Weave

The average dental practice in America misses of their new patient inbound calls. Of those calls that are answered, less than half are converted into new patient appointments. Although missing calls could be due to a staffing problem, with an intuitive phone system, this number could be improved.

Weave
01/24/2023
(SEO Article) Best Dental Practice Management Software in 2023 - Weave

If one of your business goals for 2023 was to grow your dental practice more efficiently, you likely began searching for dental practice management tools. You might have noticed there is a long list of available solutions, and it can be challenging to discern which one will suit your practice needs and budget.

Weave
01/24/2023
(Ghostwriting) The Great Veterinary Staffing Crisis - Weave

The Nationwide Pet Surge During the pandemic, millions of Americans began staying indoors and looking for a sense of companionship during a time of uncertainty. It's estimated that nearly 1 in 5 households in America adopted at least one pet (cat or dog) during the pandemic.

Weave
11/29/2022
(SEO Article) Retail in Optometry: A Guide to Success - Weave

Every business wants to make money from sales. For some businesses, retail sales are only a small percentage of their profit. Unlike other industries, retail sales make up the majority of revenue within the optometry industry and sales from glasses and frames are a critical part of the success of any optometry clinic.

Weave
(SEO Article) Best CRM for Small Business in 2022 - Weave

Tips on Selecting the Right Communication & Engagement Platform for your Small Business Digital Transformation for Small Business Every entrepreneur wants to grow their business and attract more customers. Your business needs to digitally evolve just as quickly as technology is evolving. This process of transforming operations within your business is called digital transformation.

Weave
(SEO Article) How to Select a CRM for Your Healthcare Practice - Weave

Creating Better Patient Relationships with Digital Tools No matter which industry your business serves, your customers and the staff you hire are the keys to your success. The healthcare industry is no exception to this standard, regardless of the size of the practice. Nowadays, patients can research providers beforehand and can be more choosy in Read More...

Weave
(Case Study) Vander Vliet Dental avoids software headaches by switching to Weave - Weave

Looking to save on cost, Vander Vliet Dental made the switch from Weave to another software that claimed it had the same functionality. It wasn't long before they regretted it and returned to Weave after experiencing countless issues. Lost time during the day, ineffective communication and poor patient experience occurred with the other software.

Weave
(Ebook) The 2022 State of Healthcare Staffing - Weave

The Latest Healthcare Staffing Trends & Tips to Power Your Practice Weave surveyed over 510 medical professionals in February 2022 to understand the impact of labor and staffing shortages on small healthcare practices across the U.S. The results are included here in The 2022 State of Healthcare Staffing.

Weave
(SEO Article) Tackling Veterinary Communication with Clients - Weave

Choosing Effective Client Communication Software to Bridge the Gap What is Veterinary Communication? Communication between health professionals and their clients is an essential part of running a healthcare practice. In the veterinary industry, pet owners are often not present for exams or in-depth appointments like surgery or spay/neuter procedures.

Weave
08/13/2022
(SEO Article) Dental Internet Marketing: Guide for Digital Success | Weave

What is Dental Internet Marketing? Every business should invest in strategies and techniques to market and grow its customer base. Marketing is one of the best strategies by which a business can create value for potential customers and influence their decision to purchase. Internet dental marketing is, as the name suggests, marketing a dental practice Read More...

Weave
(Ebook)The 2022 State of Veterinary Staffing - Weave

The Latest Veterinary Staffing Trends & Tips to Power Your Practice Weave surveyed over 510 medical professionals in February 2022 to understand the impact of labor and staffing shortages on small healthcare practices, including veterinary practices, across the U.S. The results are included here in The 2022 State of Veterinary Staffing.

Weave
11/03/2022
(SEO Article) How to Increase Productivity in Your Dental Office | Weave

We know that running a dental office isn't a piece of cake and many dental professionals are wondering how they can make their office more efficient and productive. Factors such as team productivity, intake procedures, payments/billing, appointment reminders, office communication, and much more all play a role in the efficiency of your dental practice.

Weave
08/10/2022
(Case Study) It's The Little Things - Weave

How one practice found Weave reduced several headaches every day caused by competitive software Having the right technology for seamless communication within your practice is critical for your team to operate efficiently. Looking to save on cost, Brickyard Dental made the switch to Adit.

Weave
11/29/2022
(SEO Article) 5 Secrets to Building a High-Performing Team - Weave

Establish your Dental Philosophy There are many kinds of dental professionals around the world, running their practice differently than the next. Before you can start building a high-performing dental practice with a powerful team, you have to first look inside yourself as a healthcare professional. What philosophy are you going to practice as a dentist?

Weave
(Ebook) The 2022 State of Dental Staffing - Weave

The Latest Dental Staffing Trends & Tips to Power Your Practice Weave surveyed over 510 medical professionals in February 2022 to understand the impact of labor and staffing shortages on small healthcare practices, including dental practices, across the U.S. The results are included here in The 2022 State of Dental Staffing.

Weave
(Ghostwriting) 7 Tips When Recession-Proofing Your Practice - Weave

Best Practices to Keep Your Practice Economically Buoyant During Uncertain Times Every business wants to stay afloat during an uncertain and unfavorable time in the economic market. While no business is recession-proof, some are more downturn-tolerant than others. Inelastic industries such as healthcare tend to outperform others when faced with an economic decline.

Weave
(Case Study) Repairing the holes within your Marketing Strategy: Case Study - Weave

How one practice used phone call metrics to solve this. After spending his hard-earned money on many forms of local advertisements and marketing tactics, Dr. Bukari wondered why his investments weren't generating as many new patients as he predicted. He soon realized a large piece of marketing he was overlooking was managing the traffic.

Beamcommerce
(Freelance Article) Shopify Theme Detector

Have you ever heard the phrase, "don't judge a book by its cover"? When talking about books, this familiar phrase rings true. However, when browsing online, the appeal of a website's "cover" or layout might even be more critical than what it actually contains.

Stensul
10/13/2021
(Freelance Article) The Ultimate GDPR Checklist for Email Marketers

"We value your privacy". We've all heard this phrase before. In today's world, it's pretty standard for businesses to ask for very personal data and then turn around and say they value your privacy. The way sensitive data is stored, sold, and shared is a concern for many people.

Heyhalda
02/02/2022
(Freelance Article) Low enrollment got you down? Try our marketing plan for innovative Higher Ed...

At the beginning of the industrial age, effective marketing tactics for enrollment professionals were fairly straightforward. There were traditional methods universities could always use to attract more students and grow enrollment. These tactics included billboards, paying for a radio/tv ads, sending physical mail, hitting the road to visit high schools, and ensuring the institution enjoyed positive PR.

Jaredmck
12/01/2021
(Freelance Article) What is drop servicing? - Jaredmck

Humans have always bought and sold goods and services to one another. Before we had paper currency, we bought and sold goods and services by bartering and exchanging. Animals and their hides, teeth, tobacco, weapons, tools, and crops were some of the most common items humans used to barter with.

Backcourt Pickleball
02/28/2022
(Freelance Article) Kyle Yates Pro Pickleball Bio - Backcourt Pickleball

Pickleball is loved by many people of all ages around the world. Because pickleball is easy to learn and isn't expensive to begin, any person can begin playing. Kyle Yates began his journey into the world of pickleball when he was a teenager through his Uncle, Mike Welter.

Heyhalda
01/07/2022
(Freelance Article) The what and why of CRO for higher education enrollment professionals.

According to the National Student Clearinghouse Research Center (NSCRC), undergraduate enrollment has dropped nearly 8% since 2019. Universities are feeling the pressure to compete for each and every enrolled student. No department feels this pressure more than enrollment management. Thanks to shrinking budgets and declining applications a difficult job feel nearly impossible.

Hivewire
11/09/2021
(Freelance Article) The scary cost of customer churn and what you can do about it

The amount of lost customers over some time is known as customer churn. The term comes from a model entitled, The Leaky Bucket Theory. This model describes the process of adding new customers to a business versus the loss of existing customers. Imagine a bucket of water with a few small holes on the bottom.

Stratus360
09/24/2021
(Freelance Article) Sustainable Growth Through Technology Solutions - Stratus360

In today's world, many businesses are concerned about staying modern and competitive. According to the 2020 ABM Benchmark Study , 43% of executives were investing strategically in digital business transformation. Businesses that are slow to digitally transform will fall behind in this rapidly changing day and age.

Ortho Bracing
11/08/2021
(Freelance Article) 4 Best Ice Machines for Knee Pain Relief

Knee pain is a common ailment for people of all ages. In fact, one in four adults suffers from knee pain. Ice machines provide fast, focused relief for chronic knee pain but can be tough to purchase without knowing the features of each device.

Jaredmck
09/10/2021
(Freelance Article) Yext review & Product Overview - Jaredmck

What is Yext? Yext was founded by Howard Lerman, Brian Distelburger, and Brent Metz in 2006. Yext was built on the principle that the ultimate authority on a business should be the business itself. Yext is a modern tool for brand management and keyword research that changes the way search is done.

Jaredmck
08/16/2021
(Freelance Article) Podium Review & Product Overview - Jaredmck

For a small business that wants to grow, it can be hard to navigate customer interactions. Especially for businesses that want to generate better reviews and communicate with leads more effectively. This is exactly what Eric Rea noticed when his dad complained about positive in-person reviews being trumped by negative online reviews for his tire shop.

Jaredmck
08/26/2021
(Freelance Article) Birdeye Review & Product Overview - Jaredmck

What is Birdeye? Birdeye was founded in 2012 in Palo Alto, California. Birdeye is backed by alumni from some of the top companies in the world such as Yahoo, Google, and Salesforce. Initially, the Birdeye platform was used to help its customers generate and manage their online reviews.

Case Study

Ebook

SEO Article

Paid Email Campaigns