Michele McCawley

Marketing Communications; Content; Copywriter

United States

I'm a communications professional with a long and diverse copywriting & marketing background. I write relatable, understandable copy for highly technical products. As an added bonus, I build strategic, integrated marketing communications plans and then execute them for measurable results. I'm especially skilled at managing & creating effective programs with modest resources.

Agency experience? yes
Manufacturing Experience? yes

Brands I've worked for/with:
Food: Pizza Hut; Hardee's; Perkin's Restaurant & Bakery; McDonald's
Lawn/Garden Chemicals: Gordon's
Agricultural: Gordon's, Case IH, Illinois Farm Families, Illinois Pork Producers
Animal Health: Trophy Animal Health Care, EMT Gel (Now branded as Pet Ag); PRN Pharmacal; Merck Animal Health
Commercial lighting: Kenall Manufacturing, Certolux

Certolux Downlights Product Overview

Downlights Certified For Today's Specialty Environments. Introducing Certolux's highly anticipated Healthcare Downlights that are certified to perform in surgical suites, patient rooms, and behavioral healthcare spaces. Certolux's new sealed specification grade downlights are designed to satisfy the needs of healthcare care spaces without compromising their appearance.

web landing page
Wildlife Friendly Lighting

At Kenall, we're committed to lighting the way for a better tomorrow, which includes sustainable development for life on land and life below water.

product selector guide

Kenall's brochure featuring luminaires ideal for applications in Healthcare environments