Joy 15

Joy Knowles

A PR/marketing hybrid who lives to write

Location icon Canada

Joy Knowles is the Marketing Content Strategist at Agility PR Solutions. Joy has been part of several internal communications teams during her career, helping to grow the companies’ client and customer bases through strategic communications, content planning and creation, social media management, and project and client management. Her education is in public relations.

Joy's writing has been featured in:
- PR Daily
- Bulldog Reporter

She has a passion for storytelling and a penchant for problem-solving. Two of her favourite things are proper grammar and a well-formatted page.


Blogs & Articles

PR Daily
Don't be a #PRFail: 5 common pitch fumbles to avoid - PR Daily

What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid. If you do a quick search on Twitter for #PRFail or cruise the dead account of @DearPR, you'll get a glimpse into a deep well of journalist frustration.

PR Daily
Why you should invest in media monitoring - PR Daily

Modern PR requires the help of a data collection tool to prove your value and tailor campaigns to have the biggest possible impact in an overcrowded media landscape. Media monitoring has come a long way since the days of cutting and pasting actual print articles.

Talking Human | Stiff

Keeping up with search algorithms is impossible, but that doesn't stop us from trying. Any company with a website plays the algorithm game, whether they know it or not. And some play it better than others. Others have a lot at stake, hiring organizations whose sole purpose is to help improve Search Engine Optimization (SEO).

PR Daily
3 tough challenges PR pros are facing amid COVID-19 uncertainty - PR Daily

Here's how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic. A career in public relations isn't for the faint of heart. It's a challenging, but exhilarating profession and for the majority of 2020, has come with additional pressure. A global pandemic.

Attention Spam | Stiff

Our attention spans are shrinking and the competition for them is fierce. Streaming giants, 24/7 news feeds and eight-second sound bites all vie for the time traditional cinema once had.

Interviews & Reviews
Diver Turned Grower Focuses on Newfoundland's Sustainability

Not often do a Rottweiler, a chicken, a rabbit and a cat peacefully co-habitat outside of a Disney movie, but in Steve's hydroponic growing supply store, the animals are happy shop-mates. Steve Ivany is the owner of Good 2 Grow NL in Conception Bay South, Newfoundland.

Get Reel Movies
‘Let There Be Light’ Review: Big, Bright and Beautiful

Let There Be Light is an elegant reminder of a distasteful truth: we are yeast. We are continually multiplying while hungrily eating up all the available resources until eventually dying in our own excrement, as physicist Mark Henderson expresses in a grisly metaphor. Thanks to a steady diet of fossil fuels since the Industrial Revolution, ...

Get Reel Movies
Van Royko, co-director of ‘Let There Be Light’ sheds some light on fusion

I had the opportunity to talk to Van Royko, co-director and cinematographer of Let There Be Light, an uplifting documentary about fusion technology. Together, director Mila Aung-Thwin and Royko created a visually stunning, but very human documentary about a complex technology and the clean energy hope of the future.

Technical Subject Matter

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