Headshot mcysa2019

Michael Schmidt

Senior Copywriter

Location icon United States

Hard-working and team-oriented creative writer with ~7 years of pharma advertising experience. Excels at meeting challenging deadlines in a dynamic, fast-paced work environment while managing client needs and expectations. Also experienced in mentoring junior level copy colleagues.

Volunteer youth soccer coach outside the office, with 6+ years experience coaching travel ages U10-U19 and 3+ years at the high school Varsity level.

Finely Tuned Microsite/Main Videos

Website for the Finely Tuned campaign, an award-winning patient awareness and advocacy initiative for REMICADE® (infliximab) sponsored by Janssen Biotech, Inc. featuring patients living with rheumatoid arthritis, Crohn's disease, and ulcerative colitis. Real stories from real patients formed the backbone of this campaign and were uploaded to the site along with educational resources for HCPs and patients to view and share. The patient advocates featured in these videos appeared in TV...

Finely Tuned YouTube Channel

YouTube channel developed to house the main Finely Tuned videos as well as spin-off videos using more of the content from the original video shoot. After the main RA and CD/UC videos were developed, our team put together several shorter videos highlighting individual patient advocates' stories in more detail or featuring advice on how to have treatment discussions with a doctor. I wrote the scripts for each video in this series.

Johnson & Johnson Vision
ACUVUE® OASYS with Transitions™ Light Intelligent Technology™

Partnered with professional colleagues and a consumer agency team to develop initial creative and messaging around a new contact lens launch coming soon from Johnson & Johnson Vision. This creative lives on the J&J website and has also been featured in convention materials.

Soccity - Soccer Blog

US-based soccer blog I contributed to with 42 articles between 2017-2018. I primarily covered my favorite professional team, Tottenham Hotspur, but also contributed articles covering International games and sport-related video games. While writing for the site, I also had the opportunity to collaborate with fellow writers on several larger group articles that necessitated inter-team coordination to brainstorm topics and come to a consensus on format. Though not a full-time professional...