Milena Schmidt

Marketing, Communications, and Public Relations

United States


Interviews & Published Content

20 of the best marketing campaigns from 2019 (so far)

What digital marketing campaigns in early 2019 drove awareness for brands in finance, food & beverage, automotive, retail, and travel & hospitality? Discover the mechanics of some of the best marketing campaigns, and what hashtags were trending. Also, learn from brands that blundered, and how they got back on their feet.

Penguin Random House - News for Authors
New Pathways to Readers: Emerging Technology

Emerging technologies from chatbots to voice assistants are changing every aspect of our lives. As consumers embrace new tech, many industries, including book publishing, are using these mediums to connect with existing and new audiences. Continue reading to learn about the current tech landscape and some of the realistic applications and limitations of new technology in book publishing.

Press Releases

Talkwalker and HubSpot define the social media trends to watch in 2021

NEW YORK, Oct. 20, 2020 /PRNewswire/ -- Talkwalker, the leading social listening and analytics company, and HubSpot, a leading growth platform, has published their latest Social Media Trends Report in 6 languages, tailored for markets in the US, Europe, Asia, and across the globe.

Talkwalker recognized as a Leader in Social Listening in independent research firm's 2020 report

NEW YORK, Nov. 10, 2020 /PRNewswire/ -- Talkwalker, the leading social listening and analytics company, announced today that it had been named a leader in the newly released Forrester Research report: The Forrester Wave™: Social Listening Platforms, Q4 2020. The independent research firm's report identified and evaluated the top 10 social listening platforms in the market.

COVID-19 Social Media Data Shared in Talkwalker Report

Published 03-23-20 Submitted by Talkwalker Talkwalker, the social listening and analytics company, announces a COVID-19 resource that shares global social media data and insights around the pandemic. The freely available report can be found on the Talkwalker website and will be updated daily to include the most recent information.

New program helps kids explore how they can make a difference

Kiwanis International is excited to partner with Penguin Random House, the largest trade-book publisher, to launch Read and Lead. The exclusive program was created for Kiwanis K-Kids clubs in the United States, and features literacy kits from Penguin Random House designed to help children understand societal issues, and ways they can make a difference through service.

Media Coverage: Technology/SaaS