Mike Bracken

Content Strategist/Content Marketing Manager/Editorial Director

United States

Mike Bracken is a Content Marketing Manager specializing in digital marketing (blogs, whitepapers, ebooks, and Youtube content) for a variety of diverse industries (including safety and facility identification companies, sales enablement, inventory management, lifestyle brands, and more).

A professional writer since 1999, Mike has worked for multiple outlets, including Cinescape Magazine, IGN.com, GameCritics.com, Cinematical, MovieFone, Cinema Blend, and Fandango’s Movies.com. He also spent several years as the in-house film critic for The Big O & Dukes radio show (airing in Washington DC, Baltimore, and Phoenix).

On top of that, Mike appeared as The Horror Geek on Comedy Central's pop-culture quiz show Beat the Geeks and currently runs a successful Youtube channel covering horror movies on top of writing excellent marketing content designed to attract organic leads.

He is available for hire for staff and freelance opportunities. Contact him at [email protected]


Content Marketing Work

ABC Inventory Management Can Save You Time and Resources | SkuVault

Are you effectively managing your inventory? When asked, most companies will say yes - and they genuinely believe they are. However, if you're not managing your inventory in the most efficient ways possible, you could be leaving dollars on the table.

Accent Technologies
How to Motivate Your Employees to Sell More

It seems obvious, and like something that every sales department is already doing, but setting goals isn't just about the numbers. Yes, everyone has key figures they need to hit to determine the sales department's success rate. But managers need to create goals not only for the end result, but for all the steps along the way.

Accent Technologies
Solution Selling

So, now that we know a bit about what solution sales is and how effective it can be, it's time to talk about the pros and cons. What?

Accent Technologies
Solution-Based Selling Techniques

1. Figure Out the Customer's Problem In the early days of solution selling, the sales person talked to a lead and tried to get them to share a potential problem or pain point they were struggling with. Then that sales person would work backwards.

Accent Technologies
How To Create A Sales Enablement Content Strategy

Now that we have a sales enablement definition, an understanding of how it can benefit your company, and why a strategy is important, it's time to talk about the content you'll need to create. There's no one-size-fits-all answer when it comes to sales enablement assets, but at the macro level it probably resembles your content marketing initiatives in some key ways.

Accent Technologies
Understanding Digital Asset Management

Now that we know how a DAM program works, here are just a few of the key benefits of implementing a digital asset management program: ● Organize all digital content in one conveniently accessible location ● Easily create and share assets with different teams in your company and outside users

Accent Technologies
Sales Management Strategies

Promote Ongoing Education Did you know that people forget over 80 percent of the things they learn in training classes within 90 days? That's why it's vitally important to promote ongoing training and education for your sales force. Yes, you already onboard your people. Yes, you already have your weekly and quarterly meetings.

Accent Technologies
What is Inside Sales?

And the answer is...it depends. Today, though, inside sales has closed the gap - and in some cases, pulled ahead. This is not to say that outside sales is dead, though.

Movie Features

7 Beloved Star Wars Characters We Need To See In Episode VII

J.J. Abrams and company are currently hard at work shooting Star Wars: Episode VII , and I'm really glad I'm not wearing his shoes. Sure, making a Star Wars film seems like a dream gig, and countless filmmakers from my generation grew up and entered the business thanks to Lucas' original trilogy.

Gaming Features