Ireland
I'm a copywriter and creative strategist. I've worked for a range of companies - from tech start-ups to major international brands, creating content such as long-form articles, web copy, radio ads, mailers, printed materials and more. If you like something you see, feel free to connect with me and let me know. Happy browsing.
Content Marketing
B2B case study on Utah-based edtech distuptor Shmoop.
The phonograph changed music forever. Recitals and live performances were no longer the only way to listen to compositions. Those who could afford it could sit in the comfort of their homes and listen as a needle traced the grooves engraved on a spinning disc. It was revolutionary at the time.
Re:Vision was Learnosity's inaugral annual report. Duties here included copywriting and content direction, project management, and design direction.
Though well documented, the real impact of poor US student math performance is difficult to gauge. According to the NAEP's 2019 report, students in grades 4 and 8 are barely treading water when it comes to developing numeracy skills; in the most-recent PISA report, 15-year-old students in the US ranked a lowly 32 out of 41 countries.
If the studies about attention spans are right, there's a good chance you won't make it far beyond the end of this sentence (is this goodbye?). So if you've made it this far, well done - either the studies are wrong, or your attention span is longer than the 8 seconds they suppose it to be.
Understanding how the brain processes information is vitally important in helping you put together a training programme for your company talent. This means recognising one simple fact: that the human brain is, first and foremost, a powerful image processor.
Let's begin by playing a quick word association game. When you read the following words, take note of the first thing to pop into your head. So let's start: Business. Corporation. Executive. Management. Development. Production.
The cost of a poor employee retention rate can be measured in hard currency, but the true cost goes far beyond that. When it comes to staff retention, the statistics support a simple truth: the older your workforce, the longer they're likely to remain at your company.
What is it that the modern-day employee wants most from their job? Whether you're a HR manager or a CEO, if you're in a position to influence company culture and haven't yet asked yourself this question then you've forgotten the most important ingredient in your company's recipe for success - employee job satisfaction.
Perfection is an illusion, something for students to strive towards, which ultimately means that falling short is inevitable. But don't worry, that's actually a good thing. Let us tell you why. Wouldn't it be great if you could easily achieve perfect scores in all of your exams, essays and class projects?
The idea of gamifying education has been around for a while now, so we decided to take a look at what makes games effective for learning and how you can gamify lessons as a way to get more from them. Playing has become a serious business of late.
So the days are still short and the weather retains a nasty chill, but there's no reason to feel glum about the year ahead. To help restore your excitement about all that's to come, we've put together a list of children's story books that will lift your spirits and rekindle your sense of wonder in the everyday.
Arguably the best-known of all fairytales, the story of Red Riding Hood does not always end the way we thought it did. In fact in one very old written version of the story, things go very badly indeed for our young heroine, and Harry Clarke's illustration perfectly captures the moment things start to go downhill.
A few weeks ago my seven-year-old nephew Cuan had an accident involving a golf club, which is odd since he's never actually played golf. Happily, while he was mending up, he poured his energies into another, somewhat safer pastime - drawing. Days after his accident, I paid Cuan a visit to see how he was doing.
There are some childhood memories that we carry with us always, whether it's the memory of a pet, a family holiday by the sea, or a favourite picture book. Then there are plenty more childhood memories that fade with time. But what determines the memories we keep and those we leave behind?
Eating Disorders Awareness Week runs from Monday 23 February to Sunday 1 March 2015. It opens up a window for us to look at what a long-term problem for many people. Eating disorders are psychological conditions that affect a person's relationship with food in a way that makes them eat less than they should or overeat.
We all like to keep a close eye on food prices when we go shopping, but a recent report by WRAP (Waste and Resources Action Programme) shows that we're not as careful with food once we have bought it - 4.2 billion tonnes of food worth £12.5 billion goes to waste each year in the UK.
Whether you're going about your daily life, or doing an intense workout, nagging back pain, sore muscles or tight hamstrings are always annoying. Our bodies lose flexibility as we get older, but there are things you can do to improve your flexibility no matter what age you are.
If you think healthy eating is nothing but raw vegetables, dry crackers and a general lack of fun then think again: nothing could be further from the truth. To prove it, we’ve got 5 easy-to-make and deliciously healthy dinner ideas that you can put together in no time at all!
Can you remember the last time you woke up feeling refreshed after a good night's sleep? If you're struggling to recall, then you're not alone. In fact, according to a Great British Sleep Survey, you might actually be among the majority, as some 51% of the British public reported difficulties with nodding off at night.
A tasty meal can lift the spirits of even the grumpiest among us, yet the mood-boosting potential of food isn't simply the result of pleasant flavours. It's much more than that. Studies now suggest that certain foods can actually increase positive feelings as a result of chemical changes they bring about in the brain.
Copywriting
Web copy for Learnosity, including product, use case, company pages, and CTAs.
My content strategy at Learnosity was to demystify a company with a highly sophisticated assessment technology by tapping into all key company functions for blog content. To encourage more blog submissions, and enable writers (many of whom were first-timers) to appraoch their work with confidence, I wrote a short guide. This takes the reader through key considerations such as target audience, key insights, and prioritising clarity at all times in their writing.
As part of Learnosity's employer branding, I wrote the copy and concept for a talent recruitment brochure. The gatefold layout acts as a entryway that acts to "welcome" the reader into the company. Copy was kept simple with the company mission, values, employee benefits, and a large pull quote espousing why Learnosity is a great place to work.
Copy and direction for a series of company sales packs aimed at multiple learning markets. This one was aimed at the K-12 market. The product is an complex API-based assessment platform. The challenge was to simplify the benefits to help engage a broader selection of prospective customers.
Product copy for a range of print pieces created by Dublin-based design studio UNIT.
GoConqr provides a suite of free online study tools and features for learning that are specifically designed to help you learn smarter and go further.
Education articles
Your growth has been most impressive young Jedi - you've used GoConqr to create and find amazing learning resources in your quest for knowledge. But still you have much to learn before you become a true GoConqr Jedi. This is just the beginning!
For Sam Magar, a teacher at AIC in Perth, Australia, it began as an experiment. Just something new to try out away from the classroom. But before long it changed everything inside the classroom too - and for the better. Einstein once said that insanity was repeating the same thing over and over again and expecting different results.
"Neuro-what?" you say. Yes, neuroplasticity may sound like something you don't want to know any more about, but you should, because learning theories tell us it makes your brain very special indeed. Not long ago we wrote a blog about developing a growth mindset.
They say that silence is golden. Perhaps they say so because in our stress-heavy and tech-connected lives it is almost as rare and hard to find as any precious metal. Our patterns of activity - mental and physical- are so routine and intense that even when we get the chance to truly switch off, we don't know how.