Email Copywriting
Melody Lee
Content Writer/Copywriter
United States
Hi! Welcome to my portfolio.
I’m a content and copywriter with years of real-world experience in the pet niche. Open to freelance and full-time roles!
United States
Hi! Welcome to my portfolio.
I’m a content and copywriter with years of real-world experience in the pet niche. Open to freelance and full-time roles!
Email Copywriting
Email copy for a brand launching an updated calming supplement. The goal was to update existing customers, educate them on the new supplement, and motivate them to purchase.
A seasonal email focusing on a DIY Halloween dog treat using the brand’s supplements, providing pet-safe tips while driving engagement and product use.
Email introducing 3 pet wellness supplements, highlighting their benefits in clear, skimmable copy designed to inform and encourage purchase.
SEO Content Writing & Blogs
A dog training guide structured around keyword strategy and user intent that ranks on Google’s first page.
A myth-busting guide that strengthens Gentle Beast’s brand voice and credibility while reinforcing its mission to 'unleash the good in every dog.'
A blog post that addressed common pain points for pet owners and provided actionable dog training advice. This piece was especially important to the client because it underscores the brand’s commitment to ethical, evidence-based dog training.
A blog post offering five actionable tips to support canine gut health in order to promote a DTC brand's relevant products.
An evidence-based blog post breaking down when dogs need supplements and highlighting key benefits of omega-3s, probiotics, and joint support for proactive pet wellness.
A blog post that balances product endorsements with lifestyle recommendations to provide advice for pet owners interested in improving their pet's quality of life.
A travel guide translating Yosemite’s pet policies into clear, reader-friendly content.