Melissa Long (Wallace)

Content Marketing & Copywriting Professional

United States

This portfolio is a collection of my copywriting work at various companies throughout my career.

With over ten years of experience in B2B brand, content, and sales marketing, I am passionate about implementing marketing processes that help move the needle on business. I excel at identifying and targeting audience personas and creating engaging content that focuses on meeting customer needs.

As a member of an industry inundated with technology jargon, I strive to find the concise messaging that levels the playing field; bringing Goliath concepts to the Davids of the world. I am a quick study and thoughtful team player, with an empathetic heart and a keen eye for grammar and punctuation.

I am a TCNJ graduate with a Bachelors of Arts in Journalism & Professional Writing. I am New Jersey born and raised, but spent several years working and living in New York City. My hobbies and loves in life include writing, Bruce Springsteen, my pug (Apollo), baking, reading, and watching YouTube videos of tiny home tours.

Portfolio

RECENT WORK

OLDER WORK

Centro Blog
2015
Generation Z Infographic

Audience blog series on influencers vs. spenders. Focuses on generation's spending habits and digital trends. This is the infographic on Generation Z.

Centro Blog
2015
Millennials Infographic

Audience blog series on influencers vs. spenders. Focuses on generation's spending habits and digital trends. This is the infographic on Millennials.

Centro Blog
2015
Generation X Infographic

Audience blog series on influencers vs. spenders. Focuses on generation's spending habits and digital trends. This is the infographic on Generation X.

Centro Blog
2015
Baby Boomers Infographic

Audience blog series on influencers vs. spenders. Focuses on generation's spending habits and digital trends. This is the infographic on Baby Boomers.

Centro Blog
2015
Dads & Grads Infographic

Infographic on the spending habits and digital trends for dads and grads in the summer of 2015.

Centro Blog
2015
Mother's Day Infographic

Infographic on Mother's Day retail and digital trends, as well as spending habits.

Centro Blog
2015
Taxpayers Infographic

Infographic on taxpayers including where they're spending tax returns, as well as their digital habits.

Centro Blog
2015
CES 2015 e-Book

e-Book recapping everything that went on at the Consumer Electronic Show (CES) 2015.

Centro Blog
2015
Mobile e-Book

e-Book to accompany mobile blog post. Used in promotion for ad:tech 2015.

Centro Blog
2015
Healthcare e-Book

e-Book to accompany healthcare blog post on industry trends and digital habits.

Centro
2015
Ad Fraud One-Sheet

One-sheet used for distribution during Centro's ad:tech presentation on ad fraud.

OLDER NEWS

TCNJ Athletics
4/14/2011
Freshmen pitchers stepping up for Lions

Ewing, N.J. - Sometimes in life you have to accept the cards that are dealt and acknowledge what life hands you, no matter how much it may hurt, how much you may struggle, or how long you are forced to endure the hardships of a situation you may have no control over .

East Windsor, NJ Patch
03/23/2011
Borough Residents Cry Foul Over Gang Report | Patch

Growing doubts fueled angry Hightstown citizens at Monday night's Borough Council meeting as many of their questions regarding the New Jersey State Police Gang Survey, issued earlier this year, remained unanswered. According to , there are 23 different gangs and 119 gang members that reside in Hightstown, making it second only to Trenton for gang activity in Mercer County.

TCNJ Athletics
3/1/2011
Pierce, Roskos offer insight into METs performance and NCAAs

Ewing, N.J. - The College of New Jersey women's swimming and diving team had the perfect end to its 9-0 dual meet season and NJAC championship win by capping it off with the teams' fourth consecutive Metropolitan (MET) Conference Championship title this past weekend.

Westfield, NJ Patch
02/28/2011
Girls Swim Team Captures Second Consecutive State Championship | Patch

When Katie Morgan, 21, watched in awe as the Westfield High School girls swim team dominated the finals of the 2011 NJSIAA Public A Group Championships against Vineland High School on Sunday, she couldn't help but bring back memories from her senior year of high school.

TCNJ Athletics
02/17/2011
Success on the boards has TCNJ divers on the map

Ewing, N.J. - Silence. An ambiance of watchful spectators and judges determined to judge your every move. Feet plastered to a cold, hard board, with nothing but the water beneath and the air above. One wrong move could mean it's over; one wrong move could cost your team the meet.

TCNJ Athletics
11/04/2010
TCNJ cross country coach excels at Chicago Marathon

Ewing, N.J. - Athletes are born with passion. They are born with the passion to succeed and to accomplish goals that the normal person could not achieve. And it is this passion that drives them to work hard, never give up, and always set high standards that only sheer determination and commitment can help them achieve.

TCNJ Athletics
4/26/2010
College sports a whole new ballgame for student-athletes

Ewing, N.J. - Making the transition into college can be rough -tough schedules, balancing school work, living on your own. But for athletes, that transition can be even more difficult. Demanding practice schedules, meets or games nearly every weekend, and balancing schoolwork can catch rookie student-athletes off guard.

TCNJ Athletics
4/16/2010
Galeotafiore's impact catching on with Lions

Ewing, N.J. - It's an ache -a constant pain submerged throughout what seems like a lifetime of ups and downs, wins and losses. It's a longing to return to something you were once so passionate about, a game that fueled your energy and life.

TCNJ Athletics
4/9/2010
TCNJ pole vaulter soaring to new heights

Ewing, N.J. - Glory comes in all forms, whether it is small or large, in doses or dabs. But for the person that achieves this glory, the same emotions stir up, causing excitement and happiness and establishing a feeling that is unlike all the rest.

TCNJ Athletics
3/23/2010
Track All-Americans reflect on achievements

Ewing, NJ - The College of New Jersey men's and women's track and field teams had four individual competitors earn All-American honors at the NCAA Division III Indoor Track and Field National Championships held at DePauw University from March 12-13.

TCNJ Athletics
3/26/2010
Lee's improvements paying off for Lion netters

Ewing, N.J. - He's an athlete that is driven by his will to succeed. His dedication and commitment prove him to be a vital asset on both an individual note and as a member of a team. He is ambitious and talented, with a heart succumbed to the sport of tennis.

TCNJ Athletics
3/3/2010
Medvecky, Caputo headline Lions' NJAC honorees

Pittman, NJ - The College of New Jersey's junior Tom Medvecky (Piscataway, NJ/Piscataway) and freshman Mike Caputo (Staten Island, NY/Curtis) have been named the New Jersey Athletic Conference Men's Swimmer & Rookie of the Year respectively for the 2009-2010 season.

TCNJ Athletics
3/2/2010
Women's swimmers dominate All-NJAC teams

Pittman, N.J. - Junior Margaret Molloy (Toms River, NJ/Toms River East) and freshman Kayleigh Shangle (Highland Park, NJ/Highland Park), members of The College of New Jersey women's swimming and diving team, have been named the New Jersey Athletic Conference Women's Swimmer & Rookie of the Year respectively for the 2009-2010 season.

TCNJ Magazine
02/19/2010
A Record-Breaking Career Comes to a Close

Ewing, N.J. - Goalkeeper Jessica Clarke '10 etched her name into TCNJ's record books this past season, becoming the women's soccer program's all-time leader in shutouts. Clarke finished her career with 48 shutouts, surpassing the previous record of 41 held by Victoria Nusse '01.

TCNJ Athletics
2/12/2010
Storm keeps spring sports indoors

Ewing, N.J. - When you think of baseball, softball, or lacrosse, catching a ball within the confines of a hot, stuffy gymnasium doesn't really come to mind. What does come to mind are sunny skies with a light breeze at your back as you watch that ball nestle into your glove or stick.

TCNJ Athletics
1/26/2010
Trip to Aruba not all fun in the sun for TCNJ swimmers

Ewing, N.J. - Winter training. Two words many athletes dread hearing. What if you had the chance to spend ten days of your winter training in 90-degree weather, running mountains instead of treadmills and training amid the warm air instead of a stuffy room?

TCNJ Athletics
11/25/2009
Team success helps Lion swimmers earn national rankings

Ewing, N.J. - It's a sport that fails to get recognized as often as it should. It's not in the ranks with baseball, football, or basketball. And it's rarely a spectator sport, receiving simply close friends, family, and alumni in attendance.

TCNJ Athletics
11/19/2009
Wallace and Bocchino set for national championship race

Ewing, N.J. - Hard work, dedication, endurance, and commitment are character traits that are often coveted, but seldomly realized. For cross country runners T.J. Bocchino and Michelle Wallace , however, they live and breathe those qualities. The quest begins in the summer.

TCNJ Athletics
11/12/2009
Women's soccer set for NCAA Tournament

Ewing, N.J. - An electric atmosphere. Passion and intensity, fueled by cheering crowds and motivational chants. Talented players, working together to achieve one common goal -one shared dream. That's what it took for The College of New Jersey's women's soccer team to make it to the 2009 NCAA Division III Tournament.

TCNJ Athletics
11/2/2009
Expecting the best leads Clarke to record

Ewing, N.J. - For some, walking on to a field with a team full of talented veterans and a legacy set to be passed on to promising newcomers might be a little intimidating. But not forJessica Clarke (Wayne, NJ/Wayne Valley), a four year starter in goal for The College of New Jersey's women's soccer team.

TCNJ Athletics
10/24/2009
Clarke sets shutout record in win over Ramapo

Ewing, N.J. - Senior goalkeeper Jessica Clarke (Wayne, NJ/Wayne Valley) etched her name into The College of New Jersey record book becoming the women's soccer program's all-time leader in shutouts as the Lions blanked visiting Ramapo College 4-0 on Saturday.

TCNJ Athletics
10/14/2009
Lion duo hopes to flourish at ITA Nationals

Ewing, N.J. - An experienced veteran and a talented sophomore, motivated teammates on the court, great friends off the court, senior Jackie Shtemberg (Franklin Lakes, NJ/Ramapo) and sophomore Felice Trinh (Linden, NJ/Linden) are the epitome of a perfect pair. "When she came in, coach (Scott Dicheck ) sort of had an instinct to put us together," said Shtemberg on being paired with Trinh.