Melissa Sadlik

Copywriter

United States

For the last five years, I have worked to help grow businesses in just about every niche with PPC advertising and copywriting. My favorite projects have been those involving my personal passions for music and art, such as my coverage for Bonnaroo Music Festival, and marketing for Tampa, Florida’s Gasparilla Festival of the Arts. When not in the office, I love to express myself through food, expand my musical horizons, and explore new places.

Interested in working together? Let’s connect: [email protected]

References and additional samples available upon request.

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Portfolio

Editorial Writing

MIC DROP MUSIC
06/19/2019
Farm Favorites: Bonnaroo 2019's High Five Worthy Acts

This year's sold-out Bonnaroo Music and Arts Festival has come to a close. Despite the large crowds and missing arch (is anybody a fan of the "squarch" anyways?), it was my favorite Bonnaroo yet. By now I've almost assimilated back into the real world, where there are significantly less high fives.

MIC DROP MUSIC
06/12/2019
Five Can't-Miss Thursday Sets at Bonnaroo Music and Arts Festival

As of 8:00 PM tonight, the campgrounds for Manchester, Tennessee's very own Bonnaroo Music and Arts Festival will officially be open. The four-day festival remains one of the season's largest and most anticipated. The festival kicks off on Thursday afternoon, and if you've never been to Bonnaroo, you should know that Thursdays on The Farm [...]

MIC DROP MUSIC
08/21/2019
Clairo Hits Home with Immunity

It's been a while since I've heard a record from an artist that is so unapologetically themselves. It's been even longer since I've heard a record from an artist in which every song seems to hit home (in ways I may not even immediately understand).

MIC DROP MUSIC
07/03/2019
Headliners Make Franklin, Tennessee Festival Worth the Pilgrimage

Inspired by the New Orleans Jazz Fest, Franklin, Tennessee's Pilgrimage Music & Cultural Festival is one that celebrates the city's history. In just its fifth year, the festival has managed to book both upcoming and legendary acts in rock and roll, soul, and indie genres (just to name a few).

MIC DROP MUSIC
06/26/2019
Tangled Up In BENEE | Artist Spotlight

Indie pop has a cool new sound; it's dark and brutally honest. If you think you can handle that, say hello to your new favorite artist. Meet BENEE, the 19-year-old singer-songwriter from Auckland, New Zealand. It's evident the New Zealand native isn't afraid to take risks.

Paid Ad Copy - Search & Social

Paradeco Coffee Roasters
Paid Social Ad Copy

The winning creative for Paradeco Coffee Roaster's paid social media campaign. Paradeco Coffee Roasters was my client from April 2022 - November 2022 during my time with The HOTH.

Northwestern Mutual
SEM Ad Copy

The current winning creative for Northwestern Mutual's Google Ads campaign. Northwestern Mutual has been a client of mine since November 2022.

Earnest Student Loans
SEM Ad Copy

The current winning creative for Earnest Student Loans' Google Ads campaign. Earnest Student Loans has been a client of mine since April 2023.

Case Studies

The HOTH
07/12/2022
Paradeco Coffee Roasters Case Study

This case study was written by a member of our team at The HOTH to highlight the success of my paid social media campaign for Paradeco Coffee Roasters. This campaign drove 100+ in-store leads and email sign ups for a local coffee shop while maintaining an efficient CPL. I spearheaded all display ad and copy creation, as well as audience targeting strategy.

The HOTH
White-Labeled Construction Company Paid Search Case Study

This case study was written by a member of our team at The HOTH to highlight the success of my paid search campaign for a white-labeled construction company. From the campaign's ads and targeting strategy, I was able to drive 3X conversions for this North Carolina based company.