Melissa Strle

Research & Communications Professional

Location icon Canada

My vast experience includes writing articles for the Strathmore Times utilizing Canadian Press Style and researching and writing over 200 consumer product company business articles and studies for global company Field Agent. Some of my articles have been referenced in the Toronto Star, Ottawa Sun, Market Business News and other major Canadian newspapers.


Strathmore Times Articles

Industry behemoth Western Feedlots to close operations

Melissa StrleTimes Reporter Western Feedlots Ltd. announced last week that it voluntarily decided to suspend cattle feeding and ownership operations at its operating sites near Strathmore, High River and Mossleigh.The company, which started in 1958, will feed and market existing cattle and once that is complete, operations will be terminated.The company will cease hiring new employees and purchasing feed grain or feeder cattle after that time.

Strathmore native provides search and rescue in Haiti

Melissa StrleTimes Reporter Strathmore native Kari Fulton, along with members of the Canadian Search and Disaster Dogs Association (CASDDA), arrived back in Canada on Oct. 26 after providing search and rescue services in Haiti after the devastating hurricane rocked the region on Oct.

Agriculture a bright spot in Alberta's economy

Melissa StrleTimes Reporter Martin Shields, MP Bow River, was at the Langdon Crossing Bar & Grill on Aug. 24 to meet with local people for an informal coffee talk regarding the constituency.Shields acknowledged that it's tough out there right now for the Alberta economy because a lot of people are unemployed in the oil and gas sector.However, it's a different story for agriculture in the constituency."The agricultural side is pretty strong this year," said Shields.

Olympian Akeem Haynes delivers inspiration in Strathmore

Melissa StrleTimes Reporter Olympian Akeem Haynes visited some schools in Strathmore on Oct. 13 to share his personal Olympic journey with Strathmore students. His message was nothing short of inspirational and served as a reminder that all people can chase their dreams.Haynes helped Canada break a 20-year-old national record to win bronze in the 4x100m men's relay at the 2016 Rio de Janeiro Olympics in Brazil.

Many kids still aren't getting eyes checked

Melissa StrleTimes Reporter According to the Alberta Association of Optometrists, parents should take their children for eye exams at six months of age, once between ages two and five, and every year thereafter.Children are covered for the financial cost of full eye exams by the government up to their 19th birthday.

Wheatland Crossing School delayed

Melissa StrleTimes Reporter The opening of the new Wheatland Crossing School is one month delayed. The school was originally slated to open to Grades 3 through 6 students from Gleichen, Hussar, Rockyford and Standard on Sept.

Possible Canada Post strike looms

Melissa StrleTimes Reporter Canada Post and the Canadian Union of Postal Workers (CUPW) are under pressure to resolve negotiation talks that have been going on for almost a year, as the threat of a possible postal strike looms for Canadians and the citizens of Strathmore.The union's workers voted to have a strike mandate that legally allows them to strike for up to 60 days, ending Aug.

Field Agent Articles

Distance Data Reveals Who Could Gobble Up Target Canada Stores: Study

Last week Target announced that it is pulling out of Canada and this news will once again change the Canadian retail industry. There are 133 Target store locations across Canada that are up for sale and companies have the opportunity to study these locations to determine if purchasing these locations suits their companies' strategic goals.

Canadian Online Shopping Survey Reveals Trends

The recent news that Future Shop is closing its 131 Canadian stores and is re-branding 65 of the stores under the Best Buy banner has left yet another wave of change in the Canadian retail sector. Best Buy Co. stated that this latest deal is an attempt to improve business.

Rona To Expand In 2015 As Recovery Plan Takes Hold

In 2014, Rona started to see more positive results from the turnaround efforts of the newly formed recovery plan it employed after Lowe's unsuccessfully tried to purchase the company in 2012. During the second quarter of 2014, the company showed encouraging signs in sales as same store sales of corporate stores in the retail segment grew for the first time since 2010 compared to last year.

Party City Is On Top: Lessons Your Company Can Learn From This Industry Leader

If you've ever visited a Party City store, you'll see a tightly run business model with an immaculate store appearance reminiscent of Loblaw's store model. The aisles have a crisp, clean look and all store shelves consist of products that are fronted and stocked well enough to produce an impressive display.

How Mobile Is Performing And Holiday Shopping Insights: Study

Most people are walking around with mobile devices and using them in many different ways in the retail environment. A Canadian shopper study by Brandspark at Mobile Personas revealed that there are approximately 13.5 million Canadians walking around with mobile devices in tow.

Retail Lessons To Be Gleaned From Apple & Microsoft

Steve Jobs came up with a brilliant idea to create Apple stores that showcase Apple products in an interactive environment. As customers enter the store, they are able to walk up to different counters and test out iPads, iPods, iPhones, and many other different Apple products.

Top 20 Highest Grossing Malls In Canada

by Melissa Strle, Aug. 23, 2015 Almost every town and city in Canada has a mall. Some are larger and some smaller, while some have high profile tenants and others are more understated. The biggest mall operators in Canada include Cadillac Fairview, Oxford, and Ivanhoe Cambridge.

Dollarama & Others Offer A Superior In-Store Mobile Checkout Experience

Do you ever get tired of waiting in line at the cash register to pay for goods you are ready to purchase? Time seems to be of the essence for many of us in North America, and some retailers have seen this as an opportunity to help reduce wait times at the cash register by providing mobile cash registers that can be used anywhere within stores to help customers through the checkout process.

Walmart Takes Charge In Expansion

Just when we thought Wal-Mart already had a big presence in Canada, last week the company announced it is significantly adding to its current store network. The company announced it would be investing Cdn $500 million in 2014 to drive growth in Canada, mainly through fresh food offerings.

Rebalancing Is Underway At Chapters Indigo

Certain industries such as the video rental industry have fallen over the advance of technology and other industries like the book industry have remained under threatening circumstances with the decline in paper books and the advance of digital technology.

Discount Department Stores Make Their Mark In Canada

Discount department stores are about to make a big mark in Canada as more and more retailers find ways to tap the discount market. The market for these types of stores is seeing an increasing popularity, which can be seen as retailers start opening up discount store versions of original stores.

Top Retail Predictions for 2014

The retail sector was transformed in 2013 with new entrants, mega-mergers, technology and shifting trends. The much anticipated Target stores entered Canada and rolled out stores across the country. Grocery giant Sobey's bought Safeway, Loblaw bought Shoppers Drug Mart and the Hudson's Bay Company bought luxury retailer Saks Fifth Avenue.

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