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Melissa-Vasiliki Alexiou

Service Management Graduate

Location icon United Kingdom

Passionate about content marketing, social media management and event
planning. Skilled, curious, creative and innovative.

Portfolio
For exhibition purposes
05/01/2019
Smart Key Manager

4-page brochure about Smart Key Manager used at Railtex 2019

Taylor & Francis
Experience economy and co-creation in a cultural heritage festival: consumers' views

The aim of this paper is to explore the influence of the experience economy and co-creation concepts on cultural heritage festivals (CHFs) and to examine the process of the on-site (co-)creation of experience of the festival participants. To fulfill this aim, empirical data is collected through 26 qualitative interviews within the context of a single case study.

International Journal of Culture, Tourism, and Hospitality Research
10/10/2018
Modeling Guided Tour Participants' Experiences

The purpose of this paper is to explore the influence of the experience economy and co-creation concepts on guided tours (GTs) and to analyze the process of the on-site (co-)creation of experience between the service provider and the consumer taking into account the consumer perspective.