Melissa-Vasiliki Alexiou

Service Management Graduate

Location icon United Kingdom

Passionate about content marketing, social media management and event
planning. Skilled, curious, creative and innovative.

International Journal of Culture, Tourism, and Hospitality Research
Modeling Guided Tour Participants' Experiences

The purpose of this paper is to explore the influence of the experience economy and co-creation concepts on guided tours (GTs) and to analyze the process of the on-site (co-)creation of experience between the service provider and the consumer taking into account the consumer perspective.