Marketing & PR
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Marketing & PR
In today's Champ Life session, we have Mehvish Patel, an upcoming content producer who understands how content works in the greater context of digital marketing. She has worked with clients from a wide range of industries, including edutech, beauty, and finance.
Check out these B2B marketing strategies for a post Covid-19 world that will help your business succeed. Possibly, yes. By embracing technology to adapt to life in lockdown, we have shifted whole industries such as B2B. Old ideas are being thrown out, and new ones are taking their place.
Let's be honest; 2020 wasn't the best year for any of us. It was a challenging year with a lot of change and a lot of hardship. Our lives suddenly went online, and the e-commerce industry began to accelerate at an increasing speed. Luckily 2021 may be our beacon of light.
Today's consumers are shrewd. They are more demanding than ever, and simply clicking on external advertisements is not enough to draw them into your site. This means that a landing page is something that your company needs. The first thing your audience will notice and remember about your brand is your landing page.
What many people don't realise is that everything that goes into becoming a thought leader in your industry starts with PR. Becoming a thought leader takes much more than sharing your work and ideas with the world-you need to analyse your target audience, create an outreach strategy, collaborate on projects and more.
When split testing, you can use software applications that allow you to track various metrics. You want to focus on the metrics that contribute to the success of the business. Here are a few metrics to focus on: Revenue By Traffic Source It is good to notice that you receive website traffic from organic, paid, referral, and direct sources.
It is common for marketers to put a ton of effort into creating quality content but then leaving distribution as an afterthought, when in reality distribution is equally as important as the content itself. It's of critical importance to understand your choices for media distribution and have an understanding of your various platforms. This article shares tips and strategies from industry professionals.
With everyday concerns eating up most of your work hours, it’s easy to push something like the development of a crisis communication plan to the end of your to-do list. However, it’s critical to have a plan in place as a crisis can strike at any moment. In addition to enhanced connectivity, social media apps have opened up entire new arenas where the court of public opinion is all too easily swayed.
It's normal that you might feel a little bit lost and confused sometimes when your SEO strategy just doesn't work. You've tested multiple strategies from skyscraping, broken link building, resource link building, and even paid link building! But no matter what you did, it just didn't drive you the traffic you wanted.
Ever wondered what goes in the mind of the person behind your favorite brand's social media? The person who spends hours and hours in front of a computer screen, curating content, finalizing ideas, writing copies, and also making sure to engage with the audience. The life of a social media manager is never easy.
Have you been wondering whether to hire an in-house PR team or outsource to an agency? It's a question many small businesses ask. In-house PR can be cheaper, but then again, hiring an agency full of PR experts may give you the most bang for your buck in the long run.
We asked our PR and growth experts: What are Do's and Don'ts for a Successful Public Relations Campaign? Each of the experts provides one DO and one DON'T example for founders to improve their PR - whether you're doing a DIY PR campaign or you work with a PR agency.
How often do you turn to Google Analytics for insights into what is and isn't working in your marketing strategy? Chances are, very often. So, let's assume that one day, you are analyzing traffic growth over the past six months. And you find a sudden surge in traffic numbers in the last two weeks.
Whether you own a small business, a big business, or a start-up, you’ve heard of SEO. Search Engine Optimization is what determines your site’s search engine rankings. You can improve your SEO by optimizing your site to get organic traffic, a form of earned media, thus leading to it ranking higher on search engines like Google. For small businesses who have found themselves stuck on a plateau of sales, technical SEO can be the turning point to attracting new customers.
We asked our PR and growth experts: What Can Freud Teach Entrepreneurs About Public Relations? How did PR evolve from the psychoanalysis theories developed by Freud? How was it implemented by Edward Bernays? What are the key lessons learned, and how can we benefit from keeping them in mind today?
Are Blogs Good For SEO? Experts Share Their Thoughts, Experience, Tips and Tricks
Tell me if the following scenario sounds familiar. Your marketing team spends months conducting market research and putting together elaborate buyer personas, battle cards, and one-pagers for sales. 3 months later, you found sales never used any of the new material. It is now buried in Google Drive.
We asked PR and growth experts to hand in their favorite tweet about Public Relations. Our experts explain what entrepreneurs can learn from it: "I remember seeing this Tweet a while back and it stuck with me.
Wondering how to get more website traffic from Instagram? Truth be told, the photo-sharing app is one of the most popular social media sites with about 1.2 billion monthly active users. And, even though it's is not as link friendly as its big brother, Facebook, it does have several features that can direct traffic to your website.
Twitter Spaces VS Clubhouse debate has been raging on ever since the later app was launched. However, pretty much like the Apple vs Android debate, this one also seems to have no specific outcome. Both sides are pretty much set on what they like to use and are not ready to bulge from their spots.
A great website is hard to come by. And there's a lot that goes into creating a thing of perfection. Once it's all said and done, and your website is live, it's time to consider one of the number one metrics: organic traffic.
The Pub Landlord is back to spread a revolution of common sense. Mehvish Patel meets comedian Al Murray... It's no secret we're living in trying times. But comedy is an art and like any art, it flourishes in difficult times, so is this a good time to make jokes?
Honest question? Who looks forward to going back to campus at the end of summer? When August rolls around, everyoneand#8217;s more busy trying to fit in last-minute vacations and a bit of freedom before itand#8217;s time to head back to reality, also known as college
It seems like the end of the second semester is when professors decide to pile on all this work that no one saw coming. Or maybe if you're like me you've been procrastinating that project or research paper for as long as you can.
A very intelligent man by the name of Stephen King once said, "Books are a uniquely portable magic." I have lived by these words for as long as I can remember thus resulting in a book collection too big for my tiny bookshelf. From these, I've obtained a number of favorites I will be rereading this summer.
Around this time of the semester, the only thing almost everyone is thinking about is summer. For some of us, summer brings thoughts of never having to wake up for that 9 a.m. ever again. However, for others like me, the thought of spending summer in a class sounds less than appealing, but a good way to get ahead in school.
Cosmetic Surgery is immensely popular today, and the industry has been on the rise for the past five years. You might've heard of botox, liposuction, and lip injection, some of the most common procedures out there. Unbeknownst to a lot of us, there is a whole world of cosmetic procedures outside the norm that exists for a heap of reasons.
If you're from Texas, like me, this sunshine and heat is no joke. With above 100-degree weather and inescapable heat, not a single person doesn't dread stepping out. The one issue and self-regimen a lot of us forget in the summertime, while too busy battling the heat, is skincare.
Recently, talk of climate change has been in the mouths of environmentalists, teens, and even celebrities. Despite this increase of interest in climate change, when the topic is brought up there are those who get fired up and ready for a debate and those who could simply care less, claiming ignorance to the problem.
Last fall, the Trump administration ended the Obama-era program known as the Deferred Action for Childhood Arrivals or DACA. This policy protected thousands of undocumented individuals brought to the US as children and also allowed them to become eligible for a work permit and avoid deportation. These individuals are known as Dreamers.