Changing the World by Changing Business
Three reasons why your company should aim to tackle social issues. While the Great Recession put a dent in the public's trust in corporations, faith in business is now gradually on the rise. According to the 2016 Edelman Trust Barometer, no other institution recorded a larger gain in trust among the general population last year. In the same survey, 80% of respondents agreed companies should take the lead on solving the world’s most pressing social problems.