Blogs
Megan Ranney
Web Content Producer, Liberty Travel
United States
Passionate writer. Inspired creative. Unrepentant grammar enthusiast.
United States
Passionate writer. Inspired creative. Unrepentant grammar enthusiast.
Blogs
Hi, and welcome to our fancy new blog series! My name's Megan, and I'm officially in the middle of planning my wedding. It winds up there's a ton of travel planning that goes into making a wedding happen, and I'm kind of trying to sort it all out as I go.
This week we're talking destination weddings! Not mine - I'm getting married nearby and will spend the days leading up somehow repeatedly ruining my manicure instead of lounging on the beach. But destination weddings are everywhere!
So booking room blocks is the worst part of wedding planning. Other than making your seating chart probably, which is what everyone says is actually the worst part of wedding planning. I know it sounds crazy to say the number of people I’m somehow related to is increasing every week…but I swear it’s increasing every week. And part of the responsibility that comes with having a giant extended family is finding a hotel near your venue that can hold them all.
This week, I'm FINALLY starting to plan my honeymoon! And wow. Honeymoon planning is like vacation planning's much more glamorous cousin. There are just so many beautiful places to go and gorgeous resorts to stay in - it's overwhelming in the best possible way.
Welcome to our new blog series, where we're going to let you in on the best things to eat, see, and do in a city if you only have 24 hours. To kick it off, we head to Portland, Maine!
Articles
Traveling for the holidays? Here are seven common mistakes that might be making your life harder, and what you can do to fix them.
There are thousands of gorgeous islands in the Caribbean. What sets them all apart? We'll tell you!
Here, in no particular order, are some of our best tips for making even the longest flight pass as quickly as possible.
Your honeymoon will probably be the biggest, most important trip you'll ever plan. So where do you start?
Branding
New Bloom Creative was a boutique freelance creative firm specializing in writing and design. I wanted the website to feel fresh and fun while at the same time hitting home the idea that we were talented, passionate professionals.
Our Creative Services page listed out the job types we offered, while also explaining how we tackled and followed through with projects from start to finish.
Our "Why to Call" page laid out concrete reasons why clients should hire us, and presented them in a fresh, conversational tone.
I structured our twitter account in much the same way - with tweets that combined a fun, casual voice with links to useful industry news, tools and inspiration, and articles.
Brochures
In 2010, we undertook a massive rebranding of our brochures. Beginning with the 2010 USA brochure, I was tasked with rewriting our brochure line with a more casual, magazine-type approach to better appeal to consumers.
In writing our newly rebranded Caribbean brochure, I focused on differentiating each of the 18 different islands we offered based on unique selling points and specific points of interest for key demographics.
Our European brochure aimed to expand the company's portfolio to destinations considered "emerging markets" including Greece, Turkey, Portugal, and Germany.
For our Luxury brochure, my goal was creating tactile, sensory experiences in order to paint a picture of an abstract theme for readers.
Advertisements
This is a headline written for Liberty Travel's Las Vegas sale, which was featured on the Liberty Travel homepage in order to promote their national Las Vegas destination campaign.
This is an advertisement I wrote for the Four Seasons in Sydney, which appeared in our 2010 Australia Brochure.
This is a headline I wrote for Liberty Travel's winter beach sale, which was emailed to their database of over 400,000 consumers.
This is a headline I wrote Liberty Travel's general winter travel sale, which appeared on the back page of the New York Times Travel Section.