How to optimise your B2B content strategy | Edge45
Discover how to create optimised content for your B2B content strategy with our in-depth guide.
Skilled writer with numerous years of professional experience in content writing, journalism, copywriting, editing, and creative writing. Highly enthusiastic and motivated. Master's Graduate of York St John University. Sharp eye for branding, streamlined sales funnels, and business development.
Discover how to create optimised content for your B2B content strategy with our in-depth guide.
In the B2B sales world, it’s vital to employ visual models in your branding. Without it, your USPs fall on deaf ears, no matter how innovative and excellent they are. 2021 saw 50% of B2B marketing experts using visuals in 91% of their content, and this is likely to have propelled their sales. Read on, and we’ll discuss how visual models drive sales, some indispensable visual forms with proven results, and answer your burning questions.
Artificial Intelligence programs are becoming increasingly integrated for search engines and SEO, and this is about to have a profound effect on how your business will appear in the local search results. Sooner than later, and this is a certainty. This leaves business leaders strategizing how they can stay ahead of the game and keep their business presence prominent. Or if not, it should be. Today, we’ll go over a number of the developing AI integrations, how you can leverage your business...
The B2B industry has seen substantial stagnation in recent years, and one of the most culpable areas is the trends of our sales funnels. The standard B2B sales funnel is generally over complicated and has many milestones from which prospects are more likely to step off and find another partner. 74% of millennial B2B buyers changed vendors to get greater consumer experiences. This implies a desire for B2C integration in their buyer experiences in terms of simplicity, engagement, and certain...
wKeywords: Primary - Finance team Secondary - ERP Integrations, Accounting/Finance productivity tools, Finance department Strategy, Finance team efficiency Meta Title: How to Increase Efficiency for your Finance Team Meta Description: A finance team's efficiency is streamlined by software. I...
Design2Market #1: Why Most Product Start-Ups Fail and How To Make Yours Succeed Alt #1: Product Start-Ups: How To Compete With Established Brands Alt #2: How To Build A Successful Start-Up Brand Alt #3: Product Start-Ups: What To Know and How To Succeed Starting up a business is tricky. You're...
5 Employee Retention Strategies That You Can Action Today https://www.shutterstock.com/image-photo/magnet-figures-people-customer-acquisition-retention-2022619520 For an industrial leader in charge of a business, a higher employee retention is a much-desired thing. Employee churn leads to a nu...
How To Delay Gratification And Achieve Your Long-Term Goals Focus points for today: Delaying your gratification will help you to maintain routine, structure, and balance, which is great for your mental health and goals. There are genuine, practical steps you can take to delay your gratification, ...
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Keywords: ERP Integration, Banking API Integration, Finance Team, Finance/Accounting tools, ERP Automation Meta Title: How To Get The Most Out of Your ERP Meta Description: ERP integration is vital to running a business in 2022, but is your finance team getting the most out of your software ...
TrafficStars #11: Brand Advertising: How to Evaluate the Effectiveness of Digital Video Ads URL: brand-advertising-how-to-evaluate-effectiveness-of-digital-video-ads Words: 1600-1800 Keywords: brand advertising, brand performance, brand video, display, advertising metrics, video advertising metri...
How To Measure Customer Loyalty for B2B in 2022 To measure customer loyalty as a B2B company, you need to use a platform that has the customer as its focal point. Many companies suggest that the way to measure your loyal customer rate (LCR) is to look at the number of customers who have purchase...
4 Reasons Why Second Price Auctions Are Superior To First Price Auctions Social media has altered the manner we live, shop, and work, and programmatic advertising is a cornerstone of this epoch. Thanks to advanced SSP mechanics, publishers in the advertising game have a dynamic range of options ...
Heal Yourself Before Others: The Guide to Overcome Emotional Trouble, Focus on Your Inner Voice and Start Loving Yourself The Importance Of 'You' You. A short word, and yet the most important thing in the world. One syllable. Three letters. Why. Oh. You. So simple, and yet it...
The Ultimate Laws of Power: How to Influence People, Persuade Your Opponent and Negotiate as if your Life depends on it incl. Mind Management and NLP Recognising The Ultimate Laws of Power Are you ready to learn the ultimate laws of power? Do you want to become a charismatic, confident social g...
The #2022 WOULD YOU RATHER Book for Kids Age 6-12: Hilarious Scenarios, Ridiculous Questions for Parents, Teens and Children Greetings, Travelling Companion! Welcome to the hilarious, ridiculous and wild world of 'The #2022 WOULD YOU RATHER Book for Kids'! In this book we will explore unknown pl...
How to Vlog Like a Pro In the late noughties, vlogging became a viable way to make a living, and many succeeded in this regard. In 2021 it is now an art form in its own rite. From YouTube to Instagram to TikTok, there are many different forms, and some companies even employ it as an avenue of t...
Guider #11: How to Create a Coaching Plan For Your Employees https://www.shutterstock.com/image-photo/confident-lady-business-trainer-coach-leader-1536455135?consentChanged=true A coaching plan is an effective way to encourage employees to become more skilled in their positions and can be imple...
7 Ways To Make Money Online Without A Website Virtual platforms have had a profound impact on the way we learn, interact and live, and this includes how we make our money. A decade ago (millions of years in virtual time) having a website was believed to be the only way to make a decent amount of...
Pros and Cons of Private Marketplace Advertising Publishers are gravitating towards private advertising at quite a rate. According to predictions made by eMarketer in 2019, the spend on PMP advertising went up by 2.3 billion over the course of 2020 and 2021, while the spend on open exchange was e...
What Is IPTV And Why Should We Care? In order to not be tuned in to how people's expectations have changed in regard to their media consumption, you would have to be living not just under one rock but a pile of rocks, underground, on another planet.
How To Get Monetized On Twitch Today, it seems like everyone wants to be a social media influencer. Whether they are young children, teens, or adults in their twenties, this has become the golden standard of desire. Yes, once it was the music industry, then it was Hollywood, and now it's platfo...
Workplace Diversity & Technology - The Role Of Technology In Increasing Workplace Diversity By Everytalent _________________________________________________________________________________________________________ *** It's 2022 and workplace diversity is a priority for most companies. Did ...
Everytalent 18: Internships: What To Expect From Graduates (Companies) https://unsplash.com/photos/g1Kr4Ozfoac For graduates and job seekers, there is no better path to their relevant industry than an internship. It provides them with field expertise, and many of them are flexible with their ...
Everytalent 20: Resources In Educational Institutions: How To Use Them To Develop Your Career https://unsplash.com/photos/3aVlWP-7bg8 Resources, features, and snug places to study. Universities, colleges, and even high schools are full of all three. So much so that a lot of students may not be...
Everytalent #21: How To Build A Career Without An Educational Institution https://unsplash.com/photos/nMffL1zjbw4 Educational spheres are great places to plan your career, develop your USP, and fundamentally build yourself up as a person. But is it possible to map your career without the supp...
Everytalent 15: How To Make The Most Out of Seminars and Lectures (Students/Jobseekers) https://unsplash.com/photos/YRMWVcdyhmI University seminars and lectures can be the source of a lot of anxiety. Many students worry that they're not asserting themselves right, or that because they haven't ...
Everytalent 16: Repaying Student Loans (Students/Jobseekers) 1#: What To Consider For Student Loan Repayments 2#: Student Loan Repayments: What To Consider https://www.istockphoto.com/photo/college-and-money-gm1294784910-388681915 You've graduated. Congratulations! But are you struggling to en...
Everytale #19: How To Become A CEO: A Thorough Example of Career Mapping https://unsplash.com/photos/W6Xfv9Rq1j0 Education is instrumental in the process of career mapping. Not only does it provide opportunities for you to leverage to your advantage, but the right institution can have the perf...
Everytalent #14 (Jobseekers): Tools To Help You In Your Job Search #1: Jobseekers: Tools To Help You In Your Next Steps After Graduation https://unsplash.com/photos/-2vD8lIhdnw Job searching is tough, testing, and doesn't work out right away. In fact, research by the University of Washington ...
Everytalent #13: The Main Pressures That Graduate Jobseekers Face & How To Overcome Them #1: How To Help Graduates Overcome Job Search Anxiety https://unsplash.com/photos/bmJAXAz6ads When you apply for jobs freshly graduated, there is a level of job search anxiety that comes with the process....
Game Scout #16: How To Communicate With Your Publisher After Signing The Deal You've signed the publishing deal. Congratulations, big ones. But that means you've entered a long-term working partnership, and that requires good communication skills from the get-go. It's important to nail these. T...
Game Scout #19: How To Price Your Game During Sales Periods It's time to talk about sales periods, and how you can use them to your advantage as a developer. Because sales are a great opportunity for developers and publishers to promote their games. A sale is the time for that extra push, and for...
The Best Beginner Motorcycles: Electric Dirt Bikes Edition Meta Description: Looking for the best beginner electric dirt bikes? Look no further! Our guide covers everything you need to know, including top picks, features, and FAQs. https://www.shutterstock.com/image-photo/racer-on-mountain-bike...
MountainVoyageCo #3: Why RFID Wallets Are a Must-Have Accessory in Today's Digital Age Meta Description: Protect your personal information with an RFID wallet. Learn about the benefits of this must-have accessory in today's digital age and how to choose the right one. With the incessant develop...
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Why Start Business Vlogging For Rookies Vlogging is a juggernaut of a source for news, information and knowledge, and what is more, it is people's preferred method of input in 2021. This makes sense for a number of reasons. Watching videos can provide a stronger audience-performer connection than...
Why You Have To Try Feelzing's Energy Patch By Thync We live in a fascinating time. Twenty years ago, the world would have been amazed about devices such as SAD glasses. It stands to reason that devices like this exist. Wellness, energy, and focus are central to our busy lives, and for this, many...
Benefits Of Cutting Down On Coffee Ah, delicious, nutritious caffeine! Our life fuel. The jump start to our day. Staring at a computer screen is always better with a little caffeine injection to our veins. But what's that? One cup isn't enough, you say? You need three or four to get going, and t...
How To Pick A Supply Side Platform For Your Business A supply side platform is highly important when it comes to programmatic advertising. Conglomerates, such as Google, Facebook, and Amazon, have all implemented them to maximize revenue gained through their advertising channels. There are many r...
The Answer To The VAST/VPAID Dilemma Publishers of programmatic advertising are faced with another head-scratching question when it comes to the VPAID vs. VAST decision. The two programs have much in common, but what is the difference between VAST and VPAID, and which should you go with? If you ...
Everything You Need To Know Before Pitching Your Game To A Publisher You have an idea. You love the idea. It's the best idea in the world and you have to get it out there. Selling a game to a publisher is a competitive prospect, like with all industries.
How To Increase Revenue Yield on Video Platforms Are there any two words more delicious-sounding to the up-and-coming social media influencers than video monetization? Every platform requires a certain amount of views or subscribers. Each one has its stipulations, and these must be met in order ...
Why Mobile Platforms Are Superior to Paper Processes Today, one of my desk drawers collapsed. How, you ask? I'll tell you. It wasn't due to a fit of frustration that culminated in the breaking of the drawer, but because the drawer in question was full of paperwork.
A Newbie's Guide To Video Editing Video is a universally engaging form of media, but it isn't as simple as it looks. To the untrained eye, video is plain and easy. Switch the camera on, upload the video, monetize said video, and go to the moon. That's the natural trajectory.
Interview article with metal band the Defiled
Review of Hunter Valentine's 1012 album 'Collide and Conquer'
13 writers know the answer. It's the year 2013 and for 13 eclectic writers from a half dozen countries, the challenge was to each write an original story in which the number '13' featured prominently. The aim of the project was to inspire 13 original, diverse stories across a spectrum of genres, all connected by the number 13.
Can't get enough of that raw, bitter, opinionated hardcore? It's in our very nature to jump on that sort of thing, but Vice's new EP "Flawed" might tame the beast...for a while.
'Adrenochrome'. That liberating chemical that keeps us going regardless of danger. It's no surprise that XP8 named their latest effort after it, because this album is all about bringing those visceral feelings to the forefront through the power of hard electronics, and bitter-sweet lyrics that make you question every aspect of your life and being.
With Psyclon Nine 's latest album 'Order Of The Shadow: Act I' you are, as usual, entering a world of darkness. But with this one there's a conscious effort to bring some new stuff to the table. No, not that, Bellum is teetotal now. Well, not really. In fact, not even slightly.
Yesterday this writer had the privilege of attending the first (and hopefully first of many) Are Friends Electric event, a gathering of industrial-minded folk with a serious interest in the music industry, people and their creativity.
Mike Doughty 's reimagining of his ex-band Soul Coughing's greatest hits is an energetic, diverse collection of essentially completely different tracks. Before this gets into full swing it's worth paying respect where it's due. The originals are very good in their own way. They are atmospheric, methodical, unique, very subjective.
"From age fifteen to about twenty two I couldn't attract a sane chick," says Josh Todd of Buckcherry , reminiscing the songwriting process for 'Crazy Bitch,' that staple track so many fans got their introduction from. "Just these crazy bitches that were really good in bed but horrible girlfriends."
Today is a special day. Today's the day we unleash the interview that we were too damn traumatized to listen back to after it happened. A while back this music fan got to sit down with the humorous and sophisticated Dick Valentine, lyricist and frontman of...ah, you know who!
I RE-GRESS AND I SLIP AND... Yeah! It's a tense energy tonight as we anticipate the performance of one of our favourite hardcore bands , and currently we're still full of it, becauseit's been pretty damn sick.
In our latest interview, we chat to Rose Kent of Accessible Arts and Media about her inspirational work and plans for the future! DE] What are your plans for AAM in 2014? R] "First up, we've got a big conference on March 1, 2014 called 'I'm Inclusive', or 'I'm In' for short.
For our latest inspirational interview, we chat to Lyndsay Adams of NEO York about her business, and life after working as a trapeze artist at the Paralympics in 2012. Lyndsay talks about how that opportunity happened for her, as well as the foundations of her business, and plans for the future.
Wait, what?! Ireland is dark, isolated and windy? And all this time we thought it was just leprechauns, Guinness and folk music. We should note that both those descriptions came from Conchúir O' Drona, frontman of From The Bogs of Aughiska , who we chatted to about a million years ago, and to assure you we're not just passing the buck here, the latter statement was made in jest, so no whining!
Just when we might have sunk further into the gaping abyss created by life's demands, we, well specifically, this writer in particular, who could well be the biggest fan of hardcore in the North (yeah, the arrogance is flying en masse here, we realise) found out that the mighty and poetic Expire were playing in Leeds last month.
'Planet Punk', Rubella Ballet's first effort in over twenty-five years is the good time vibe of old school punk underlined by the seriousness of the band's messages, and while all those messages have indefinitely become clichés by this point - statements about how corrupt the system is are way overused now, and obvious to everyone that knows how to breathe, so sorry guys, that one is an undead horse - that doesn't detract from their power.
Boom. Woah, what an agonizing wait it was for this one. But here we go. More Expire goodness. Or rather, greatness. Or better yet, total awesomeness in the name of hardcore. Now I'm not one to talk about track time too much, but just look.
It's time to talk to another person who could rightly be considered The Busiest Man in the World. Nevermind, Sulpher, and various projects of his own, including his brand new website, which encompasses more than this inept writer's head can possibly cope with. Tim Muddiman (of Gary Numan, Sulpher and Pop Will Eat Itself).
Soundsphere magazine's Max Watt talks number one albums, aggressive drumming and good Leeds fest vibes with Mallory Knox!
Soundsphere magazine's Max Watt talks to Gnarwolves about creating music, favourite bands and performing at Leeds Festival in 2014.
Max Watt talks to of Blacklist Royals' Nat Rufus about performing at Leeds Festival in 2014, the band's album, 'Die Young With Me', challenges and inspirations.
Nobody thought that it was possible but it's finally been done. The One Hundred are without a flicker of a doubt, solid proof that the potential of industrial music, and hell, music as a whole, has barely been scratched, and now only the question remains: Are we soon to live in a time where metal fans and mainstream groups can stand together and hear screams and roars without dismissing the sound instantaneously?
Leeds fest! Or to this music fan's judgemental and short sighted imagination, the land of indi, chinos and teen angst. It turns out, there's a lot more to it than that. There's foot-long hot dogs too. Sorry, that's a joke at your expense.
Are you ready to enter the dark, dark void that is Paresis's debut album? Well, you're staring right at it so chances are you're being pulled in this very second. The calculating claws of 'Not In My Name' have taken over your subconscious and brought you into the mindset, and now...click!
So that's what it means to turn things up a notch. To put it bluntly, the new record from history buffs The Bastard Sons is a blast, full of new melodies and an intense heaviness to test everything they've done before. Seeing them go full circle is a hell of a thing.
If there's one man keeping the spirit of metal raw, unprocessed and vicious as fuck, it's the Max Cavalera. Fashionably late as ever in doing so, when we listened to Soulfly's new album we were amazed to hear that it rips at your innards like a vengeful vulture, and the creature begins by clawing your...
"What's up motherfuckers - Pitboss Twooo Thousaaand!" Nothing beats hearing that sentence yelled furiously by John Tole himself after so many years of silence, or stand-up comedy in reality. Props to the dude for doing everything he has the passion for, but in book (my close-minded, douchebag book), nobody gets more props than the filthy...
What's up motherfuckers? Pitboss 2000 are back in the year of 2015, and with a new album to boot. These four dudes couldn't have come back at a better time. Hardcore is bristling with awesomeness as it is, but when the underdogs of the 90s come back to (hopefully, in time) the forefront of the scene and...
Review of DP-U's new album 'Nature Nurture'
Critique of experimental metal band Concrete Lung's EP 'Subtract Nerve'
Critique of Dallas Green's 2013 disc 'The Hurry and The Harm'
Critique of alternative metal band Breed 77's 2013 album 'The Evil Inside'
Critique of Drop Down Smiling's new EP
'13 The Anthology', contributed to by 13 individual new writers, including editors Francesca Mansfield and Nicholas Keller is now available in paperback. You'll love it if you're into books 'n' that! Links below: It can be bought on amazon, follow this Or for US customers, this link "Is it lucky or unlucky?
The King is Dead! Oh wait, we're gonna need a revolution first. Perhaps Max Raptor will whet your appetite for just that. Speaking of which (ooh, a predictable journalistic twist into the bit you wanna read!), we spoke with them a short-while back.
Ah, festive cheer at last! Not the usual sort though, because let's be honest, that's not cheer. That's stress wasting your time and emptying your bank account for the sake of the disingenuous happiness of your family, and alcohol, wholly misconstrued as a miraculous thing, is just the medicine that allows you to pass out afterwards.
Tonight is a night so full of support and care that we get lifted into the air and left there to hover in appreciative spirit for the entire evening. Yeah, we can float now, isn't it cool?
"Jesus was a bastard", says JJ, vocalist and lyricist of York's local metal quintet The Bastard Sons , and he's right, in fact, Jesus is the poster child bastard, or as JJ puts it, "The most famous bastard going." It's an exciting day today. No, not because it's the New Year.
So...eh....we feel like a kid late for class right now, because this review is late. Really late. And what is your excuse, young sir? Well, it would take a long time to explain that. Copout? Truthfully, the tracks, performances and music videos on this CD/DVD took a lot out of this writer, and only because of their unfiltered emotional power.
What's better than world peace, inner contentment, and sunshine? Oh that's right, a new industrial EP! Every music fan gets the ethereal feeling once in a while (or in this person's case, every miserable day). The gaping hole in their soul that needs to be filled with something fresh, something undetermined, something...good.
Nothin' beats a punk gig, that endorphin popping motive to lose track of the stresses of the day and fight through to the barrier to get that ever liberating view of the artist that encourages you to leave it all behind, if only for an hour or two.
Tonight sees The Leadmill completely packed out, and for good reason too. Seeing Brighton's staple band rocking the North isn't something to miss, and aside from this writer's unavoidable mourning of Dead Swans it's sweet vibes all around.
This is worth several thousand words, but that could get boring, although not for us. We would get off on describing every facet of this film. But this world of instant gratification ('Now You've Got Something To Die For' eat your heart and what have you. Or basically any LoG track) demands succinctness.
It's a hell of a ride when a staple hardcore band like put out a second album, and like most sophomore efforts in a heavy genre, the intensity is pushed up a notch, or in this case, a few notches, and the result of that is liberating and maddening, from the feedback that drizzles into a steady rant in 'Their Rules' - a true punk theme running there, we're all sick of following THEIR RULES!
Wednesday's experience cannot be expressed only with words. We'll need some pretty explicit pictures to get the message across fully. Unfortunately that's not gonna happen, due to various degrees of discomfort. So words it is. The night kicks off with a sparkling performance from The Blueprints , who lull the audience into transfixion with their melodies and combo of guitars, keyboards and harmonised vocals.
"I wasn't even sad anymore," says Harry George Johns of Brawlers , reminiscing the turning point when the apparel of his new punk outfit fell into place.
In our latest interview, we talk to Thom and Ash, the lads that make up God Damn, the fascinating rock outfit who put music out so that the "degenerates" who follow them can sate their gluttonous tendencies. Below we talk about their growing success, the new album, and how Eraserhead inspired them.
Taking this long to get round to listening to a hardcore album as awesome as King Nine 's 'Scared To Death' is sacrilegious, and not in the rebellious, punk esque way.
Let's just explain things a little here. I fucking hate people. Truly. I mean, seeing as you're browsing an independent magazine devoted to underground tunes, chances are you have a bigger and more appreciative brain than the rest, but if we met in real life, I'll tell you now, I'd be more likely to look at the ground than at your face.
"People will put you down for one reason and one reason alone - because they can't fucking do it." And so begins our fascinating chat with Steve Roberts, former drummer of... well, fuck it, that'll come clear enough, and damnit, you should know that anyway.
Today we climb the spiralling neon steps that twist into the top of Architects' tour bus, and there, on the spongey sofa, sits Tom Searle [guitars, keyboards]. Printed black on the paper clutched inside this writer's nervously shaking (as ever) hand are the questions we intend to ask, and they centre around the band's stress-coping strategies, or lack thereof, singles 'Naysayer' and 'Broken Cross', and making a heartfelt statement.