Matthew Toomey

Senior Content Writer

United States

B2B technology marketing content is my game. I make complex technologies simple and intriguing, connecting with readers where they are and driving them to take action.

I have been writing in the technology industry for 14 years, translating complex technical information and product value propositions into clear and clear concise concepts for various stakeholders. These include investors, C-level decision makers, engineers and developers, end users, and potential partners.

My portfolio below showcases white papers, e-books, published articles, blogs, case studies, and other marketing collateral I have written. If there is a topic or category you would like to see that isn't here, just ask! I have many more in my archives.

Portfolio

White Papers

SAP LeanIX
The Business Value of SAP LeanIX

IDC conducted a comprehensive study of the value and benefits that organizations can achieve from SAP LeanIX solutions. Read now to explore IDC's findings, including ROI, payback period, cost savings, and productivity increases.

SAP LeanIX
Successful ERP Transformation: The EAM Advantage

Replacing an existing ERP system is complicated. A data-driven, collaborative approach to enterprise architecture management (EAM) can simplify the process and pave the way to success.

SAP LeanIX
Insight, Communication, Engagement: How EA Supports Change Management

This white paper explains how to make change management part of your ERP transformation in a collaborative way that results in faster time to value, less risk, and higher ROI. It explores the 5 critical steps to change management in any ERP transformation project, and how the right EA tool can provide the insight and information you need to tackle them successfully.

SAP LeanIX
Create an Application Modernization Roadmap

This whitepaper reveals how to create the actionable road map you need to drive and support your application modernization every step of the way. It details the key phases of application modernization and highlights the role that enterprise architecture (EA) plays in ensuring success.

SAP LeanIX
The Business Transformation Management Playbook

The pace of change in markets and technology today have made the ability to transform a critical, differentiating business capability. In this practical business transformation playbook, you will find a scalable, repeatable approach to business transformation.

LiquidStack
05/02/2022
Two-Phase vs Single-Phase Immersion Cooling Fluids: Deconstructing Myths with Science

There are many myths and misconceptions in the data center industry surrounding two-phase immersion cooling (2-PIC). This white paper sets the record straight while comparing 2-PIC and single-phase immersion cooling (1-PIC) across several categories, including fluid cost, safety, toxicity, sustainability and reliability.

AtScale
Cloud Migration Best Practices for the Financial Industry

Financial services enterprises that successfully migrate to the cloud employ strategies that alleviate location, time and data format challenges. They also obtain visibility and agility while freeing IT teams to migrate backend data on a schedule of their own choosing.

CyberX
NIST Recommendations for IoT & ICS Security

NIST’s National Cybersecurity Center of Excellence (NCCoE) recently published a report describing how purpose-built IoT & ICS anomaly detection technologies like CyberX enable manufacturing organizations to effectively reduce the risk of disruptive cyberattacks — such as WannaCry, NotPetya, and TRITON — without impacting OT networks.

E-books

Leanix
LeanIX AI Survey Results 2024 | LeanIX

Discover how companies worldwide are embracing generative AI, the challenges they face, and the need for effective AI governance. Explore the SAP LeanIX AI Survey 2024 findings.

Leanix
AI Governance HUB | SAP LeanIX

Explore AI governance strategies and best practices to ensure compliant and effective AI adoption. Learn how to align AI initiatives with business goals.

SAP LeanIX
The 6Rs: A Basic Framework for Application Modernization

The AWS 6R framework (Replace, Re-architect, Re-platform, Rehost, Retain, Retire) is one of the most effective approaches to application modernization. This quick overview shows how to create a solid foundation for an application modernization plan of action.

SAP LeanIX
How SAP LeanIX Helps and Supports TOGAF

This visual e-book reveals eight key ways SAP LeanIX helps organizations apply The Open Group Architecture Framework (TOGAF) by streamlining the implementation and management of enterprise architecture.

SAP LeanIX
Six Best Practices: Drive Insights from ArchiMate® Models with SAP LeanIX

The flexible SAP LeanIX meta model can be adjusted to accommodate all the concepts from the ArchiMate® framework (Motivation, Strategy, Business, Application, Technology, Implementation and Migration). This visual e-book reveals 6 best practices for aligning and synergizing both frameworks to enhance EA decision making.

Articles

Forbes
Council Post: GDPR And A Cultural Reckoning: A Government Byproduct Is Hindering Global Health...

Global health equity won't be achieved until everyone-no matter who they are, where they live or what their means are-can access the best possible healthcare providers and treatments. Most people in regulated industries like data aggregation or healthcare are familiar with the EU's General Data Protection Regulation (GDPR) of 2018, which is designed to protect individuals' private information and give people control over their personal data.

Spiceworks
You Don't Have an AI Talent Gap: You Have an AI Leadership Gap | Spiceworks

Companies want to digitally transform themselves today using AI and ML. However, most companies do not have an AI leader with the ability and authority to implement the significant changes necessary to achieve AI-driven outcomes. Kjell Carlsson, head of data science strategy & evangelism at Domino Data Lab, shares how companies can find an AI leader.

MedHealth Outlook
02/23/2022
How Industry Can Leverage Data to Best Educate Practitioners - MedHealth Outlook

Physicians are only human. They are intelligent, capable humans, but human nonetheless. They have 24 hours in a day. They eat, sleep, have families and personal lives. And they are very busy treating patients. That leaves little time to stay on top of the constant deluge of newly published medical research being released.

Vmblog
FinOps in the New Cloud Order - Efficiency Vs. Optimization

Industry executives and experts share their predictions for 2022. Read them in this 14th annual VMblog.com series exclusive. Cloud costs are devouring an ever-growing share of company budgets. According to a recent paper by Andreesen Horowitz, cloud inefficiencies are costing some companies up to 2x more than if they had simply stayed with their own data centers; the report estimates this to be a trillion-dollar issue in terms of valuation reduction.

The ChannelPro Network
06/08/2021
Out with the Old, In with the New Cloud Order

A majority (68%) of enterprises executing digital transformation initiatives declare hybrid cloud to be an explicit IT strategy, according to 451 Research. There are good reasons for this. A hybrid approach provides the operational efficiency, resource optimization, and agility organizations need to keep up with digital transformation and compete in a digital-first economy.

Vmblog
Why 5G Gaming Needs Edge Data Centers : @VMblog

By Amber Caramella, Chief Revenue Officer at Netrality Data Centers The cloud gaming industry is on the cusp of a monumental evolution. 5G wireless technology enables data transmission speeds ten times faster than 4G networks. Massive bandwidth increases will allow one hundred times more traffic capacity and enable richer, more sophisticated games to be played on mobile devices.

Security Boulevard
11/20/2020
Maintaining Governance and Security in Multi-Tool Environments - Security Boulevard

Maintaining Governance and Security in Multi-Tool Environments The massive shift to hybrid cloud architectures means enterprises are choosing a multi-tool approach to IT. However, the new multi-tool world inevitably creates security and governance challenges. The more tools you add, the more complicated things get.

DevOps.com
09/11/2020
Custom Coding: An Obstacle Along the Hybrid Cloud Journey

By: Grant Ho on If you're like 80% of enterprises, you're somewhere along a hybrid cloud journey. The imperatives of digital transformation, the emergence of DevOps as the de facto enterprise development methodology and the rapidly growing demand for continuous innovation have made hybrid cloud the go-to infrastructure for competitive enterprises.

DevPro Journal
05/28/2020
Beyond Selenium: Real Automation is Finally Coming to E2E Testing

Software engineers in the United States are very expensive to employ. This means, and perhaps rightly so, that industry leaders often bend over backward to make sure their engineers' time is being used in the most productive way possible.

Informs
Unchaining data scientists to make DataOps work

DataOps (data operations) - an automated, process-oriented methodology for optimizing the rapid collection, integration, analysis, security and integrity of data - needs to be standard practice at any insight-driven organization. DataOps improves the quality and reduces the cycle time of data analytics, while upholding security, compliance and governance policies.

Blogs

LiquidStack
06/09/2021
The Other Green Story: 2-Phase Immersion Cooling Results in Tremendous Water Savings - LiquidStack

When we hear about data centers "going green" and implementing sustainability measures, we usually think about reducing carbon emissions - and for good reason. Data centers use massive amounts of electricity, and the indirect carbon footprint involved with building and equipping them is impacted through the consumption and fabrication of raw materials throughout the entire [...]

LiquidStack
05/04/2021
How One Man With A Vision Changed Data Center Cooling Forever | LiquidStack

You probably haven't heard of Kar-Wing Lau, but your children and grandchildren may have him to thank for saving millions (if not billions) of metric tons of carbon dioxide from entering the atmosphere. It takes a lot of electricity to power a data center. In fact, according to the US Department of Energy, data centers [...]

Netrality Data Centers
Making Data Centers Cool

Conventional data center cooling methods no longer hold up under the heavy processing demands of AI, 5G wireless, IoT, and the rise of Smart Cities.

Netrality Data Centers
06/01/2020
Challenges at the Edge: 5G Wireless | Netrality Data Centers

The fifth generation of wireless connectivity, commonly referred to as 5G, is revolutionizing our digital lives by enabling unprecedented speed, bandwidth, processing and capacity at an industrial scale. For years now, we've been hearing about the almost science fiction-esque advancements 5G will bestow on our society, such as driverless cars , telemedicine , factory automation, and smart cities .

Netrality Data Centers
Challenges at the Edge: The IoT Skills Gap

Organizations dealing with an IoT skill gap can take proactive steps to prepare them for a future where IoT operations are essential to staying competitive.

Netrality Data Centers
Challenges at the Edge: Distributed Data

As specialized edge databases become a necessity for distributed edge computing systems, so will connection to local, interconnected colocation data centers.

Netrality Data Centers
Why Broadband Is Crucial for Rural America

Today, the broadband internet service divide between urban and rural America leaves roughly one third of rural Americans without access to high-speed broadband.

CloudBolt Software
06/24/2020
Hybrid Cloud Management: What You Need to Know - CloudBolt Software

The hybrid cloud model is sometimes viewed as a transitional phase - a necessary precursor to a new world of 100% cloud-based IT. However, it's more likely that hybrid cloud is the new world, and that it's here to stay. For one thing, it simply makes better sense to run certain workloads on-premises instead of ...

Case Studies

Enterprisedb
ABN AMRO Clearing: Financial Systems on Postgres Plus

High costs and vendor lock-in prompted the infrastructure architects to consider alternatives for the database. That led the team to open source-based Postgres Plus Advanced Server from EnterpriseDB (EDB) and a relationship that has expanded in recent years along with the Postgres footprint at ABN AMRO.

Enterprisedb
Locately PostgreSQL Success Story

Locately is a next-generation shopper insights firm specializing in location analytics, a burgeoning business intelligence technology being leveragedby more and more companies today. Just as web analytics is used to optimize traffic and business on a website, location analytics tracks the physical location of consumers via mobile devices in order to identify shopper behavioral trends in real time.

Enterprisedb
PinkRoccade Migrates Government Cloud to Postgres Plus

Municipal budgets have been under pressure. They must do more with less money so IT managers are looking for alternative database solutions to control their IT costs. PinkRoccade Local Government helps communities develop all cloud-based applications based on Postgres Plus Advanced Server from EnterpriseDB (EDB).

Marketing Collateral

Leanix
SAP LeanIX AI Governance Solution | SAP LeanIX

Companies must be able to take full advantage of generative AI to stay competitive. That's why SAP LeanIX has added an AI governance extension to our meta model. This extension enables enterprise architects to implement and govern generative AI effectively across the organization while aligning AI strategies with business goals.

SAP LeanIX
Faster Time to Value with SAP LeanIX

We designed SAP LeanIX to deliver value to our customers quickly. This 1-page graphic shows how our powerful data model, intuitive UX, effective onboarding process, and collaborative approach to EA generate quantifiable benefits in a matter of weeks.

SAP LeanIX
4 Steps to M&A Success with SAP LeanIX

Enterprise architecture is vital in the post-merger IT integration process. With SAP LeanIX, companies gain the visibility and roadmapping capabilities they need to successfully transition from current to future-state architectures.

Netrality
Disaster Recovery: Why Colocation Can Save Your Business

If you’re like most enterprises, you contract with an external data center to house your servers and provide you with a variety of IT services and connectivity. But what if your primary data center goes down and can’t get back up and running for an extended period of time? You need a backup plan.

Data Sheets