Matt Ayres

Writer and content marketer

United Kingdom

✍🏻 12+ years of experience creating content for brands like The Guardian, Shortlist, Rock Sound, Green Man Festival, Tesco, GoCompare, Confused and Virgin Media.

💻 Expert in articles, blogs, websites, social media, email newsletters, case studies, video scripts, ebooks, print marketing and more.

🎓 Qualified journalist with a degree and postgraduate diploma from Cardiff University.

📩 Say hello: [email protected]

Portfolio

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The Guardian

Small business features

Interview-based features for The Guardian's small business section.

Effro website

Website copy for a mental health charity that aims to change perceptions of dementia.

Under The Skin

Wildlife conservation articles

Articles about endangered animals for creative conservation project Under The Skin.

Alpaca My Boots website

Website copy for an alpaca trekking experience in the Brecon Beacons.

Oxford Mail

Music features

Interview-based features for Oxford Mail's music and culture section.

Computer Geeks website and marketing

Website and marketing copy for an award-winning IT support company.

Men's Fitness

Self-improvement delusion

Feature for Men's Fitness: "Matt Ayres asks whether striving for happiness through endless self-help books, apps and podcasts can actually have an adverse effect on our sense of wellbeing."

Shortlist

20 things you probably didn't know about Crash Bandicoot

Feature for Shortlist: "From facts to hidden secrets, time to reacquaint yourself with PlayStation's lost mascot."

Shortlist

20 things you probably didn't know about Final Fantasy VII

Feature for Shortlist: "Some lesser-known Final Fantasy VII tidbits that will have you hankering for a retro RPG sesh."

Iwoca

Addicted to the job: can a business owner ever switch off from work?

Feature for Iwoca: "Entrepreneurs frequently suffer from what seems like work addiction, leaving little time for anything else. But is it possible for business owners to have a good work-life balance without sacrificing the success of their companies?"