Matt Ayres

Writer in Cardiff

United Kingdom

Selected freelance work spanning journalism, copywriting and content marketing.

Portfolio
Platfform
Positive Power-Ups

A deck of wellbeing-focused activity cards, designed to help young people take care of their mental health. Produced in collaboration with Clout Branding; featured by Creative Boom.

Men's Fitness
Self-improvement delusion

Feature for Men's Fitness: "Matt Ayres asks whether striving for happiness through endless self-help books, apps and podcasts can actually have an adverse effect on our sense of wellbeing."

Effro website

Website copy for a mental health charity that aims to change perceptions of dementia.