I am a writer, trend and insight specialist with a very nontraditional, unsheltered career path that fuels my quest for knowledge and insightful stories. Through empathy, collaboration, research and humor I stay brightly curious while helping brands to do the same.
ABOUT
We are proud to announce that Chute Gerdeman's own Mary Klie has been chosen by to be part of the magazine's fifth annual Designer Dozen awards. This listing celebrates the best and brightest young designers in retail design. Each member of this group has the talent, drive and innovation that will be necessary to move this industry forward.
Trend Reports
Converted from Keynote, Internal Facing
Brand Narratives
Trade Magazine Articles
Chute Gerdeman Blog Posts
Target brought to life #SinTraduccion by using untranslatable Hispanic words to describe everyday experiences that demonstrate consumers' bicultural lives. For example, Sobremeso, which refers to the period of time right after dinner in which family and friends linger at the dinner table to catch up.
The September 2015 Issue of Vogue not only had a Mom on the cover (Beyonce), but included a feature on another Mom, Cindy Crawford as well as several campaigns related to family. This is not to say that celebrity families are taking over the world, it is to point out that the subject of family is getting a lot of attention.
Brands are catching on to the philanthropic movement and realizing that it may be the key to connect to consumers and inspire social change.
Consumers can get most of their grocery essentials at the convenient click of a button, but are these delivery services actually delivering?
Post By: Mary Is there Life on Mars by David Bowie should have been the theme song for GlobalShop 2016. The song questions reality by juxtaposing pop/consumerist culture against the need for exciting change and it quickly became apparent as I sat in seminars and walked the tradeshow floor that brands are looking for disruptive change amidst a consumer driven market.
A note from the editors: "Inspiration boards" give a glimpse at the inner landscape of a creative person's brain. Boards can convey a concept, a design direction, ideas for a kitchen remodel, or in our case, a personal narrative. Every so often, we feature one of the creative spirits at Chute Gerdeman.
Character Development
Brand Exercises
Given assignment by A&F recruiter for employment consideration