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Aldona Martynenka

Content Creator, Journalist, Interviewer

Location icon Sweden

Growing up in a family of writers made writing a true passion for me and the most natural way to express my thoughts and ideas. I'm fond of writing about important issues, of making interviews as well as of creating engaging content that sells a product. Both are equally interesting and exciting for me.
I write in English, Russian and Belarusian.

AdWords for Custom Software Development Company: When Does It Fail?

Nowadays many custom development companies already use Google AdWords and see the impressive results. Nevertheless, even the most experienced professionals often encounter failures. Why does it happen? Let's see the most common mistakes in details. 1. Underestimation of Competitors' Strength We know that Google AdWords is a huge search network.

6 Best Tactics to Attract B2B Audience Using Content Marketing

Content marketing has proved as a good way for B2B companies to generate leads, raise brand awareness, nurture relationships with existing clients and drive sales. These goals are pretty universal. But approaches to attract B2B and B2C audiences have some major differences. Content Marketing Challenges of B2B Company According to the research by Content Marketing...

[Interview] This Marketing Strategy Drove a Leading Education Provider To Success

Sharing is awesome. At Kraftblick we enjoy revealing marketing mysteries and hacks (like and ) that fellow marketers appreciate and implement in their daily practices. The best thing about sharing is that it's contagious. It is a rule of thumb - when you make your knowledge public - others will gladly speak up too.