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Marla (Misek) Clark

Content Marketing Executive (Strategy and Creation)

Location icon United States of America

Telling compelling stories, with journalistic integrity and creative strategy at their foundation, is my primary aim.

I am a veteran writer, editor and communicator, having worked in B2B, B2C and association magazine publishing for 13 years before transitioning to content marketing in 2010. As VP, Content at Imagination, a 22-year-old content marketing agency in Chicago, I manage a crackerjack team of content directors, editors and writers who deliver compelling, executable, multichannel content programs that strategically align with B2B, retail and financial services clients’ business and marketing objectives. I also meet regularly with clients and new business prospects to advocate and build excitement for creative storytelling approaches that audiences will remember—and respond to.

Over the years, I have written and edited hundreds of single- and multi-source articles of various lengths and complexity—including breaking news stories, product reviews, feature articles, case studies, and profiles—for magazines, newsletters, and the web, as well as video and interactive training scripts. I also have served as the editorial director of nearly three dozen case study/conference videos; moderated or hosted four webinars on distance learning, the bring-your-own-device movement, and cloud computing; and moderated or participated as a speaker in sessions at various content marketing, technology and education industry events.

SAMPLES BELOW ORGANIZED BY:
• Miscellaneous
• Writing
• Editing (Magazine Articles, Case Studies, Reference Guides, and White Papers)
• Videos
• Webinars

Portfolio

MISCELLANEOUS

WRITING

EdTech: Focus on K–12
Assorted Articles

Written while serving as Managing Editor of EdTech: Focus on K–12

EdTech: Focus on Higher Education
Assorted Articles

Written while serving as Managing Editor of EdTech: Focus on K–12

residential architect
Assorted Articles

Written while serving as Managing Editor of residential architect

EDITING: MAGAZINE ARTICLES

EDITING: CASE STUDIES

CDW•G
03/31/2014
Technology for Everyone

The Shawnee Mission School District modernizes teaching and learning and paves the way to a one-to-one program with a comprehensive upgrade of its wireless and telephony systems.

CDW•G
06/01/2013
Ready to Roam

A network infrastructure overhaul gives Pinckney Community Schools the flexibility needed to achieve its long-term teaching and learning goals.

CDW•G
02/28/2013
Room to Grow

Before Joliet Township High School District 204 could go all in on one-to-one computing, it needed to modernize its aging data centers.

CDW
10/31/2013
Future Forward

A wireless infrastructure upgrade helps Classified Ventures deliver the same mobility perks to customers and employees.

CDW
08/01/2013
Upwardly Mobile

Teamwork, a clear vision and the cloud helped CDW develop a strategy for reaping the rewards and mitigating the risks of a diverse mobile environment.

EDITING: REFERENCE GUIDES

CDW•G
03/01/2014
Digital Learning Readiness

The ABCs of Common Core and other online testing standards, mobile devices in the classroom, and other trends shaping K–12 education

EDITING: WHITE PAPERS

CDW•G
02/01/2012
Bring Your Own Device

Preparing for the influx of mobile computing devices in schools

VIDEOS

WEBINARS

EdTech: Focus on K–12
03/07/2012
Webinar: Inside the IlliniCloud

Organized and moderated this webinar on the IlliniCloud, a statewide cloud computing initiative that serves schools throughout Illinois

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