Marla (Misek) Clark

Content Marketing Executive (Strategy and Creation)

United States of America

Telling compelling stories, with journalistic integrity and creative strategy at their foundation, is my primary aim.

I am a veteran writer, editor and communicator, having worked in B2B, B2C and association magazine publishing for 13 years before transitioning to content marketing in 2010. As VP, Content at Imagination, a 22-year-old content marketing agency in Chicago, I manage a crackerjack team of content directors, editors and writers who deliver compelling, executable, multichannel content programs that strategically align with B2B, retail and financial services clients’ business and marketing objectives. I also meet regularly with clients and new business prospects to advocate and build excitement for creative storytelling approaches that audiences will remember—and respond to.

Over the years, I have written and edited hundreds of single- and multi-source articles of various lengths and complexity—including breaking news stories, product reviews, feature articles, case studies, and profiles—for magazines, newsletters, and the web, as well as video and interactive training scripts. I also have served as the editorial director of nearly three dozen case study/conference videos; moderated or hosted four webinars on distance learning, the bring-your-own-device movement, and cloud computing; and moderated or participated as a speaker in sessions at various content marketing, technology and education industry events.

SAMPLES BELOW ORGANIZED BY:
• Miscellaneous
• Writing
• Editing (Magazine Articles, Case Studies, Reference Guides, and White Papers)
• Videos
• Webinars

Portfolio

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MISCELLANEOUS

Content Marketing World 2015

09/11/2015

Financial Services Industry Lab: The Secrets of a Creative, Results-Driven Content Marketing Program

Co-presented at six-hour session focused specifically on financial services content marketing: https://event.crowdcompass.com/cmw2015/activity/DALtQxuFCe

By B.J. Rudell, for Plaideswede Publishing

2003

Only in New Hampshire: My Journey on the Campaign Trail

Edited book's first draft

Knowledge Communication

1997

High-Performance Teams: Building Strong Links

Wrote interactive script for corporate trainees

Knowledge Communication

1997

Managing Performance: Partnerships for Success

Wrote interactive script for corporate trainees

Knowledge Communication

1997

Sexual Harassment: What You Should Know

Wrote interactive script for corporate trainees

WRITING

EdTech: Focus on K–12

Assorted Articles

Written while serving as Managing Editor of EdTech: Focus on K–12

EdTech: Focus on Higher Education

Assorted Articles

Written while serving as Managing Editor of EdTech: Focus on K–12

residential architect

Assorted Articles

Written while serving as Managing Editor of residential architect

CURRENTS

08/01/2005

Strength in Numbers: For Development Officers Especially, Experience Counts

Written while serving as a Senior Editor of CURRENTS

CURRENTS

09/01/2004

Vision Quest: Major Donors Open Up About Their Philanthropy

Written while serving as a Senior Editor of CURRENTS

CURRENTS

01/01/2004

Creating a New Comfort Zone: Historian Marybeth Gasman Spreads Her Wealth—of Knowledge—About...

Written while serving as a Senior Editor of CURRENTS

Lodging

11/01/2001

There's No Business Like Spa Business

Written while serving as Lodging's Associate Editor and Newsletters Editor

Lodging F&B

02/01/2001

Better Banquets, At Your Service

Written while serving as Lodging's Associate Editor and Newsletters Editor

EMedia Professional

04/01/1999

Mission Possible: The Migration of Business Data to DVD and the Net

Written while serving as Associate Editor of EMedia Professional

EMedia Professional

04/01/1998

Is CD-R Still the Cure for the Common COLD?

Written while serving as Assistant Editor of EMedia Professional

EContent

Assorted Articles

Written while freelancing for EContent (2003 to 2009)

EventDV

Assorted Articles

Written while freelancing for EventDV (2003 to 2008)

EDITING: MAGAZINE ARTICLES

EdTech: Focus on K–12

04/04/2014

Should We Automate Education?

Edited while serving as Managing Editor of EdTech: Focus on K–12

EdTech: Focus on K–12

01/07/2014

How Schools Are Making Mobile Learning Work

Edited while serving as Managing Editor of EdTech: Focus on K–12

EdTech: Focus on K–12

03/28/2013

How Technology Is Helping Special-Needs Students Excel

Edited while serving as Managing Editor of EdTech: Focus on K–12

EdTech: Focus on K–12

01/07/2013

How Districts Are Preparing for Common Core and Other Online Testing Initiatives

Edited while serving as Managing Editor of EdTech: Focus on K–12

EdTech: Focus on K–12

10/26/2012

What Is Web 3.0, Really, and What Does It Mean for Education?

Edited while serving as Managing Editor of EdTech: Focus on K–12

EdTech: Focus on K–12

03/13/2012

What Will Education Look Like in 2020?

Edited while serving as Managing Editor of EdTech: Focus on K–12

residential architect

01/02/2009

Word on the Street: The Lowdown on the Downturn from Residential Architects Across the...

Edited (and co-wrote) while serving as Managing Editor of residential architect

residential architect

10/01/2008

Another Solution: When Architects Rethink the Little Things, Big Achievements Result

Edited while serving as Managing Editor of residential architect

residential architect

08/01/2007

After the Storm: Architects Along Katrina's Path of Devastation Struggle to Resurrect the Cities...

Edited while serving as Managing Editor of residential architect

CURRENTS

01/31/2005

Price Check: Why the Cost of Fund Raising Is So Difficult to Measure

Edited while serving as a Senior Editor of CURRENTS

CURRENTS

08/02/2004

A Balancing Act: Independent Schools Strive to Keep Accountability, Cost, Access, Demand, and...

Edited while serving as a Senior Editor of CURRENTS

CURRENTS

03/01/2004

Peaks and Valleys: Are Campaigns the Beasts We Think They Are, and If So, Can We Tame Them?

Edited while serving as a Senior Editor of CURRENTS

EMedia Professional

05/03/1999

DVD for Training and Education: A (Lack of) Progress Report

Edited while serving as Associate Editor of EMedia Professional

EMedia Professional

07/01/1998

CD-R On Demand: The Long and Short of a New Business Model

Edited while serving as Associate Editor of EMedia Professional

EMedia Professional

09/01/1998

After the Smoke Clears: What It Takes to Produce a Quality DVD-ROM Disc

Edited while serving as Associate Editor of EMedia Professional

EDITING: CASE STUDIES

CDW•G

03/31/2014

Technology for Everyone

The Shawnee Mission School District modernizes teaching and learning and paves the way to a one-to-one program with a comprehensive upgrade of its wireless and telephony systems.

CDW•G

06/01/2013

Ready to Roam

A network infrastructure overhaul gives Pinckney Community Schools the flexibility needed to achieve its long-term teaching and learning goals.

CDW•G

02/28/2013

Room to Grow

Before Joliet Township High School District 204 could go all in on one-to-one computing, it needed to modernize its aging data centers.

CDW

10/31/2013

Future Forward

A wireless infrastructure upgrade helps Classified Ventures deliver the same mobility perks to customers and employees.

CDW

08/01/2013

Upwardly Mobile

Teamwork, a clear vision and the cloud helped CDW develop a strategy for reaping the rewards and mitigating the risks of a diverse mobile environment.

EDITING: REFERENCE GUIDES

CDW•G

03/01/2014

Digital Learning Readiness

The ABCs of Common Core and other online testing standards, mobile devices in the classroom, and other trends shaping K–12 education

CDW•G

03/01/2011

21st Century Classroom

Improving classroom engagement through technological innovation

EDITING: WHITE PAPERS

CDW•G

10/01/2013

The Network Administrator's Guide to Routers & Switches

Strategic acquisition and management practices help ensure long-term network performance.

CDW•G

08/01/2013

Building Your Network Management Toolset

Maintaining highly available networks begins with having the right products and practices in place.

CDW•G

03/01/2013

Mastering Mobility in a BYOD World

Integrating mobile devices into today’s enterprise infrastructures offers challenges and rewards.

CDW•G

02/01/2012

Bring Your Own Device

Preparing for the influx of mobile computing devices in schools

CDW•G

02/01/2011

Improving Engagement Through Classroom Technology

21st century tools enhance students’ learning and collaboration skills, readying them for the digital future.

CDW

11/01/2013

BI for Healthcare: Prognosis Positive

Business intelligence tools help healthcare providers make the most of their patient, operational and other data.

CDW

07/01/2012

Legal Ease: Electronic-Document Management

With the right technology, law firms can seize control of their case documentation, increase data security and staff productivity and reduce costs.

VIDEOS

http://www.biztechmagazine.com/media/video/houston-texans-tap-uc-enhance-fan-experience-and-customer-service

BizTech Magazine

09/26/2014

The Houston Texans Tap UC to Enhance Fan Experience and Customer Service

http://www.edtechmagazine.com/k12/video/how-infrastructure-powers-digital-learning

03/28/2014

Shawnee Mission in Progress

http://www.biztechmagazine.com/media/video/cdws-journey-total-mobility-management

01/29/2014

Mobile Muscle

http://www.edtechmagazine.com/higher/video/educause-2013-security-sops-cyber-era

EdTech: Focus on Higher Education

10/18/2013

EDUCAUSE 2013: Security SOPs for the Cyber Era

http://www.edtechmagazine.com/k12/video/tech-rescue

08/30/2013

Tech to the Rescue

http://www.biztechmagazine.com/media/video/vmworld-2013-value-converged-infrastructure

08/28/2013

VMworld 2013: Cisco's Infrastructure Convergence Strategy

http://www.biztechmagazine.com/media/video/vmworld-2013-vmwares-vision-it-innovation

08/28/2013

VMworld 2013: VMware's Vision for the Cloud

http://www.biztechmagazine.com/media/video/vmworld-2013-close-new-vcloud-suite-55

08/27/2013

VMworld 2013: An Inside Look at VMware's Hottest New Products

http://www.edtechmagazine.com/k12/video/how-carmel-catholic-pays-it-forward

05/31/2013

How Carmel Catholic Pays It Forward

http://www.edtechmagazine.com/higher/video/visualizing-next-generation-virtual-reality-chicago

04/30/2013

Visualizing Next-Generation Virtual Reality in Chicago

http://www.edtechmagazine.com/k12/video/back-from-the-brink

08/31/2011

Back from the Brink

http://www.edtechmagazine.com/k12/video/illinicloud

03/31/2011

IlliniCloud: The Cumulus Effects of Collaboration

WEBINARS

EdTech: Focus on K–12 and EdTech: Focus on Higher Education

04/16/2013

Webinar: Blazing New Trails: Distance Learning Pioneers Map Out Their Methods

Organized and moderated this webinar with distance learning pioneers in K-12 and higher education

EdTech: Focus on K–12 and EdTech: Focus on Higher Education

02/14/2013

Webinar: Safe and Sound: Making BYOD Security Work for Everyone

Organized and hosted this webinar with bring-your-own-device innovators in K-12 and higher education

EdTech: Focus on K–12 and EdTech: Focus on Higher Education

05/03/2012

Webinar: The Best of BYOD: How to Prepare Your Network and Your Stakeholders

Organized and hosted this webinar with bring-your-own-device innovators in K-12 and higher education

EdTech: Focus on K–12

03/07/2012

Webinar: Inside the IlliniCloud

Organized and moderated this webinar on the IlliniCloud, a statewide cloud computing initiative that serves schools throughout Illinois