I make the complex simple.
That's as short as I can make it. The tl;dr version is I specialize in turning verbose, confusing language into something suitable for widespread use. I've transformed confusing legalese into something my mother can understand, turned the morbid into infotainment and explained hockey to a bunch of football-loving Texans.
Services Content Strategy, Content Audit, Web Design, Persona Building, Taxonomy Development, Localization, Copywriting Problem The dell.com Corporate Social Responsibility site (approximately 350 English pages) was losing traffic and had a site-wide 73 percent bounce rate. The pages were neither attracting organic traffic nor keeping them when they got there.
Everyone in Austin has a startup, why don't I? That was my thought when I was attached in the spring of 2016 about joining an interesting startup that aligned with my interests, background and values. GivingDocs is a part-fintech and part-social good startup focused on helping organizations fundraise through planned giving (i.e.
Services Copywriting, Content Strategy, Consensus Building, Web Design, Process Design, Content Audit Problem The City of Austin's Intranet site is old, lacks any kind of coherent system of governance and little structure. It needs to be re-built from the ground up. Solution Using a new CMS, I have created a new content architecture, templates, editorial processes and search functionality.
B2B and B2C Corporate Content
I was tasked with finding a way to properly show the actual impact of Dell's Youth Learning program through real storytelling. This page and the five stories included was the result.
A straight-forward, plain-spoken approach towards presenting a complicated topic.
It's a lot of copy, but all of it good. It's a lot of assets, but all if good.This page performed very, very well.
This is the re-designed and re-written CSR homepage that greatly increased our click-through rate and greatly decreased our bounce rate.
In order to meet regulatory and PR needs, we re-built this page to provide an interactive as well as transparent look at how Dell products are made.
A simple, clean way of telling a story that is both heartbreaking, uplifting and complicated.
Scaling a business comes with any number of challenges, in all parts of your operation. Everything from supply chains to human resources to product development have to be more efficient and effective to keep up with an increased demand. This includes billing and accounts receivable management, which will be among those most impacted.
Payment portals have become quite common for billing and collections. They give customer a one-stop shops to make payments, view invoices, look back on transaction history and manage their accounts. If you accept electronic payments, you should have one, preferably branded for your company.
How accounts receivable operates has evolved greatly, but how success is measured has remained fairly static. There are dozens of metrics that can be tracked that can give you a full picture of your business performance, but some are a little more important than others.
The world is going urban, and that's not changing anytime soon. The UN projects 68% of the global population will be city dwellers by 2050, up from only 30% in 1950. Populations are rapidly concentrating and smartphones adoption are commonplace. That's leading to expansive smart city initiatives globally, involving everything from public WiFi to autonomous shuttles to cashless economies.
Ten years ago, the subscription model was rare. Pay-as-you-go structures for products and services were one of the most popular ways to conduct business. Netflix was mailing DVDs and an actual, physical newspaper wasn't seen as quaint. But today, things have changed.
According to a survey from CompareCards.com, 12 percent of all credit and debit card users in the US experience a card decline each year. The cost to the merchant was significant: 2.6 percent of all income orders and 3.1 percent of all orders over $100.
Note: This is the first of three blogs we're doing on the future of payments. Stay tuned for our next two entries on what payments in 2030 will look like and how younger generations are changing the face of ecommerce. As younger generations start to hold more buying power, their influence is increasing - greatly.
As we move to a cashless society, and especially when you are a subscription business owner, accepting credit cards is a no-brainer. (When was the last time you carried cash in your wallet, or somehow beamed it to Amazon for your latest audiobook, right?)
One of the biggest mistakes that a subscription business can make is measuring their KPIs in the same way as a business that relies on one-time sales. At best, this doesn't give you the full story, and at worst, this leads to flawed decisions. The key difference is clear: subscription businesses are all about recurring revenue.
Note: First of a five-part series. A planned giving campaign just sounds daunting. It involves significant preparation, relationship building and, yes, a little legal know-how. For a small or medium organization, it's easy to dismiss...
Do you know what behavioral economics is? Neither did we! We're finding out though. This month, Giving Docs formally began work at the S tartup Lab at the Center for Advanced Hindsight at Duke University. Yes, that is a complicated title. The Lab was founded and is run in part by Dan Ariely, a global voice in behavioral economics.
Note: Ghost Written. This article meant to be both entertaining and enlightening. But there is an element of seriousness herein as well as a tremendous opportunity to help out your family and your favorite charity...
The good news: When you do, those you care about will be very grateful that you took 10 minutes to plan your legacy with Giving Docs :) We all know we should have a will. At Giving Docs, we believe...
Nobody wants to talk about their own mortality. It's all just so unpleasant. We're supposed to all live forever, right? Spoiler alert: you don't. That's why you need to put on your adult pants and do the things that all adults-in-good-standing do, including setting up a will and preparing for what happens after you're gone.
At its core, Giving Docs is trying to solve problems. A shocking amount of Americans have no will, we want to fix that. Many non-profits have no idea how to run a planned giving campaign, we want to help.
Features and News
A long form feature on Augie Garrido and his fascination with bunting
Look ahead plus a full box previewing a Texas Stars' playoff series.
A long form feature on the psychosis of Will Muschamp
Feature on future All-Star Gio Gonzalez
Feature on football player who was, at one time, the largest player in the history of the NFL
Sports-front gamer on a 15-minute deadline.
Season preview package for the Austin Ice Bats
I wrote 80 percent and edited the other 20 percent of this huge annual report.
I wrote and edited this report on the future needs of I-35.
I wrote and edited this biannual report to the Texas Legislature