United States
I make the complex simple.
That's as short as I can make it. The tl;dr version is I specialize in turning verbose, confusing language into something suitable for widespread use. I've transformed confusing legalese into something my mother can understand, turned the morbid into infotainment and explained hockey to a bunch of football-loving Texans.
Content Strategy
Client Overview. "Case Study: Rebuilding NetApp on NetApp's Omnichannel Content Strategy" is published by Mark Swanson.
Services Content Strategy, Content Audit, Web Design, Persona Building, Taxonomy Development, Localization, Copywriting Problem The dell.com Corporate Social Responsibility site (approximately 350 English pages) was losing traffic and had a site-wide 73 percent bounce rate. The pages were neither attracting organic traffic nor keeping them when they got there.
Services Copywriting, Content Strategy, Consensus Building, Web Design, Process Design, Content Audit Problem The City of Austin's Intranet site is old, lacks any kind of coherent system of governance and little structure. It needs to be re-built from the ground up. Solution Using a new CMS, I have created a new content architecture, templates, editorial processes and search functionality.
Web Design
Look to Informatica's AI-powered Intelligent Data Management Cloud for a full range of innovative solutions to your company's data challenges.
Take center stage at the Scientific Sessions to present your pioneering ideas for improving the lives of people with diabetes.
Skip to Main content The American Diabetes Association's Standards of Care 2025 is now available on ShopDiabetes! Registration is now open for the Scientific Sessions! Join your colleagues and industry experts at the largest diabetes conference in the world from June 20-23 in Chicago, Illinois.
Learn how our IT experts at NetApp utilize our own products to simplify, automate, and modernize the NetApp enterprise for next generation data. Read more from NetApp on NetApp.
Austin Animal Center is the municipal animal shelter for the City of Austin and unincorporated Travis County. We accept animals in need of shelter regardless of age, health, species or breed.
Long-Form Reports
I served as writer, editor and project manager for this locally-focused CR Report.
I wrote, edited and project managed this report for United Rentals
I served as content strategist and copywriter for the Foundation's first annual report
I wrote 80 percent and edited the other 20 percent of this huge annual report.
I wrote and edited this report on the future needs of I-35.
I wrote and edited this biannual report to the Texas Legislature
Web Content
Learn how to adopt a pet at the Austin Animal Center. You can browse available pets online, visit the shelter, or apply to meet a pet in foster.
As the City of Austin system continues to grow, the Parks and Recreation Department (PARD) creates and updates plans across the city by engaging the community to identify needs and preferences. Once the plan is completed, the PARD Development divisions are guided by the plan as the park or facility is turned from a plan into a reality.
iPaaS stands for Integration Platform as a Service. Use iPaaS to rapidly improve data integration quality and build your single source of trusted data.
Informatica brings data to life by driving next-gen analytics, delivering perfectly timed customer experiences, and ensuring governance and privacy with our Intelligent Data Management Cloud™ -- the only cloud dedicated to data management on a single platform.
I was tasked with finding a way to properly show the actual impact of Dell's Youth Learning program through real storytelling. This page and the five stories included was the result.
Dell is working to break long-existing cycles and keep plastics out of our oceans.
This is the re-designed and re-written CSR homepage that greatly increased our click-through rate and greatly decreased our bounce rate.
In order to meet regulatory and PR needs, we re-built this page to provide an interactive as well as transparent look at how Dell products are made.
A simple, clean way of telling a story that is both heartbreaking, uplifting and complicated.
B2B Blogs and Datasheets
A collection of blogs telling NetApp IT's FinOps story
By Alex Grote Site reliability engineers (SREs) have traditionally been viewed as the final step before software launch. The improve software availability, performance, latency, capacity, and resiliency. They bridge the gap between development and operations to ensure that the application that reaches production works exactly as intended.
For emerging companies, embracing the cloud is an easy decision. The power and scalability of the cloud fuel innovation and enable companies to reach maturity and adapt their business models much faster. For rapid short-term growth, it's the right answer in almost all cases.
A quality accounts receivable operation is constantly looking at how it is performing, using data to determine what is working, what isn't working, and why. A deep analysis of A/R will unveil efficiencies that may not be obvious and allow your business to do more without adding resources.
WAN technology has served NetApp well, enabling us to serve a global workforce. However, it is a complex and inflexible solution that is nearing end of life. A new solution is needed. That's why NetApp is migrating to the next-generation software-defined WAN (Cisco SD-WAN), which is truly software defined and is easy to deploy, operate, and scale.
A sales-focused datasheet for Dell for their Precision line of monitors
A datasheet focused for government technology purchasers
Legal billing can be complex. With billing done in fractions of time for some clients and as a flat fee for others, there are a number of moving parts and a high possibility of mistakes. Filing fees must be kept separate as well. And federal regulations may dictate how you handle a trust versus an operating account.
At NetApp IT, we're constantly looking for new ways to use all available resources. The public cloud has been a key subject of discussion here, as we investigate how to best accentuate the positives and eliminate the negatives. Running on the public cloud comes with plenty of benefits-development and deployment are easier, and scaling is relatively simple.
The COVID-19 pandemic has altered much of how we do day-to-day business. With so many of us working from home for the last 16 months, how we operate has fundamentally changed. Offices are out and remote working is in. In-person interactions have been replaced with teleconferences.
Just as mobile technology and data science made fundamental changes in business, machine learning and artificial intelligence will redefine how daily work is done. Expanding automation will allow businesses to be more efficient, creative and - ultimately - effective. AI is the application of human-like intelligence to machines, enabling it to mimic human actions.
Quick Response codes - commonly known as QR codes - were created over 25 years ago to solve a manufacturing problem. A Japanese Toyota subsidiary was struggling to track parts in its manufacturing facility, creating the need for a kind of barcode that could store more information.
While listening to the latest episode of CIO Central with Qualcomm CIO Mary Gendron, we were struck by Mary's thoughts on diversity, specifically diversity of thought and how it relates to innovation. "You're really bringing an orchestra together," Gendron said.
By Parag Patel, Co-Founder and COO of Automating the accounts receivable process is quickly becoming the norm. Even before 2020 turned many companies into remote workforces, the trend was to turn manual A/R operations into automated versions, creating efficient processes that require less from the company while providing more.
Scaling a business comes with any number of challenges, in all parts of your operation. Everything from supply chains to human resources to product development have to be more efficient and effective to keep up with an increased demand. This includes billing and accounts receivable management, which will be among those most impacted.
Payment portals have become quite common for billing and collections. They give customer a one-stop shops to make payments, view invoices, look back on transaction history and manage their accounts. If you accept electronic payments, you should have one, preferably branded for your company.
How accounts receivable operates has evolved greatly, but how success is measured has remained fairly static. There are dozens of metrics that can be tracked that can give you a full picture of your business performance, but some are a little more important than others.
B2B Ecommerce Campaign
Headless Commerce: How to Create Unique User Experiences with Your Ecommerce Platform In just the last decade, the ecommerce world has experienced tremendous change: the explosion of mobile commerce, the birth of social commerce, the market domination of ecommerce giant Amazon - not to mention ever-shifting consumer behaviors and expectations.
It's a big world - only getting bigger - and ecommerce is no longer dictated by borders. The global economy is expanding and removing boundaries to create a planet-wide marketplace where someone in Arkansas can buy a shirt from Azerbaijan with a single click.
React's flexibility and maturity make it ideal for creating compelling ecommerce user experiences. Even developers find the ease of use ideal for creating solutions.
" Compliance" may not sound exciting, but for ecommerce websites like Amazon, it's a necessity to sell across state or international lines. Taxation, legal regulations and data privacy must all be properly addressed. Doing otherwise puts the entire business at risk. Ecommerce compliance refers to how online businesses meet the regulatory requirements of the markets they're selling in.
Since the 1980s, virtual reality has tantalized us with visions of digital futures in which real life is supplemented with a new way of living. Computer-generated worlds that offer views into new experiences were the future. That future only sort of arrived, as only the arrival of Web3 technologies have brought VR more into the mainstream.
Building quality web experiences that compel shoppers to make a buying decision is hard. There are more tools than ever before, but having these tools work well together isn't easy. There have never been more valuable ecommerce APIs and services available, but housing them under one roof can lead to fragmented sites that provide a suboptimal customer experience.
Customer expectations have and will continue to evolve. For ecommerce companies, that means providing a unified experience through all channels. Product pages must be robust, sites must load quickly and navigation must be intuitive. This requires an agile and malleable frontend and backend that can quickly react to changing needs.
Software-as-a-Service (SaaS) has expanded its philosophy to take over other parts of the tech stack, including infrastructure, platforms and even frontends. Frontend-as-a-Service is gaining popularity with ecommerce providers and headless commerce adopters and stands to become more of a standard as headless ecommerce becomes the norm.
Technically speaking, API is an acronym for application programming interface, and is considered a set of protocols for building application software. Practically speaking, APIs are the basis of much of what keeps people digitally connected.
B2G Blog Campaign
The COVID-19 pandemic caught the world by surprise. Slow reaction time, limited outreach capability and antiquated systems delivered a response that was not as effective or as agile as it could have been. Decades of infrastructure designed around in-person interactions were suddenly useless.
The digital transformation has pushed government agencies to adopt new technologies and ways of delivering services. Cloud computing and IoT devices are reshaping how government operates now and will continue to evolve how the public sector operates.
The Department of Defense (DoD) developed the Joint All-Domain Command and Control (JADC2) to connect sensors, data processing and artificial intelligence algorithms from the Air Force, Army, Marines, Navy and Space Force through a fast, resilient network. It’s meant to deliver a powerful edge in decision superiority by putting the right information in the right hands at the right time. The adoption of 5G technology will enable JADC2, and fuel it’s speed and capabilities.
Digital transformations have been ongoing for several years, as government increasingly embraces the efficiencies and capabilities that modernization offers. However, few will have as widespread of an impact as the adoption of 5G mobile broadband. This new standard is a potential gamechanger for how services are delivered and citizen experience, but only if government agencies are prepared when the technology becomes more available.
5G technology promises to be a game-changer for federal agencies and how they operate and deliver services. Government agencies prepared to take full advantage of the increased bandwidth and edge computing that 5G brings will have a leg up in finding new and innovative ways to deliver on their mission.
5G technology is the fifth generation of technology standards for broadband cellular networks. For government agencies, this evolution brings a revolutionary punch to the delivery of services and mission execution.
B2C Blog Campaign
Communication skills are beneficial in and out of the workplace. Having the ability to clearly communicate instructions, ideas and concepts can help you find success in any career. With practice, anyone can develop their communication skills. One of the most critical skills in effective communication is active listening.
Completing a promotion interview successfully can allow you to earn a raise, take on a leadership role and advance your career within your current company. Although this type of meeting might appear similar to a standard job interview with a new company, an in-house conversation often requires special preparation.
At-will employment means a company can fire an employee at any time and without any warning, explanation or reason. Learn more employment at will, what it means for employees and employers and which states currently have limitations placed on at-will employment. What is at-will employment?
When we ask people about the most meaningful parts of their life, family, health and work often rank as the top three. Choosing the type of work you'll do, therefore, is arguably one of the most important decisions you can make.
Building rapport (pronounced "ra-pore") is the act of building relationships with others in which both parties feel supported and understood. Rapport is important when networking, during interviews and when developing your career at a certain job. While building rapport can take time, it is helpful as you work to accomplish important career goals.
Learning how to write a personal bio is crucial to staying competitive in today's job market. Writing an engaging and concise personal bio can be made easier with a few simple tips. In this article, we discuss what a personal bio is, what goes into writing it and how to make it noticeable.
B2B Landing Pages
Our business enables the supply of sustainable, affordable and safe energy for all. We constantly look for ways to make a better world, working and innovating to reduce our environmental impact and that of our customers.
Crush & Shear hybrid bits place polycrystalline diamond compact (PDC) elements alongside rolling elements, which optimizes the cutting mechanism for each region of the bit. This means higher rates of penetration, improved lateral stability, and minimal torque fluctuations.
Halliburton coring services save time and associated costs by recovering high quality core samples in any environment.
Halliburton's Design at the Customer Interface (DatCI℠) process tailors drill bits to your unique needs, developing the ideal solution for the most challenging drilling applications.
Halliburton designed the RockStrong™ coring system to withstand any application, including high-temperature/high-pressure environments and hard, abrasive rock formations without compromising performance.
Halliburton geoscientists and engineers collaborate with operators worldwide to develop a clearer understanding of each reservoir. We provide solutions at multiple scales, from seismic to pore space and from exploration to field development. Our experts integrate logging and drilling sensor measurements, core data, mudlogging data, and pressures to ensure optimal well placement and completion for maximum reserves and ultimate recovery.
Startup Blogs
Do you know what behavioral economics is? Neither did we! We're finding out though. This month, Giving Docs formally began work at the S tartup Lab at the Center for Advanced Hindsight at Duke University. Yes, that is a complicated title. The Lab was founded and is run in part by Dan Ariely, a global voice in behavioral economics.
Note: First of a five-part series. A planned giving campaign just sounds daunting. It involves significant preparation, relationship building and, yes, a little legal know-how. For a small or medium organization, it's easy to dismiss...
Note: Ghost Written. This article meant to be both entertaining and enlightening. But there is an element of seriousness herein as well as a tremendous opportunity to help out your family and your favorite charity...
The good news: When you do, those you care about will be very grateful that you took 10 minutes to plan your legacy with Giving Docs :) We all know we should have a will. At Giving Docs, we believe...
Nobody wants to talk about their own mortality. It's all just so unpleasant. We're supposed to all live forever, right? Spoiler alert: you don't. That's why you need to put on your adult pants and do the things that all adults-in-good-standing do, including setting up a will and preparing for what happens after you're gone.
At its core, Giving Docs is trying to solve problems. A shocking amount of Americans have no will, we want to fix that. Many non-profits have no idea how to run a planned giving campaign, we want to help.
Scripts
Scripting I did for a series of motion graphics for a project that was ultimately not funded.
Features and News
A long form feature on Augie Garrido and his fascination with bunting
Look ahead plus a full box previewing a Texas Stars' playoff series.
A long form feature on the psychosis of Will Muschamp
Feature on future All-Star Gio Gonzalez
Feature on football player who was, at one time, the largest player in the history of the NFL
Sports-front gamer on a 15-minute deadline.
Season preview package for the Austin Ice Bats