Marissa Lancia

Marketing Expert in Training

Location icon United States of America

My name is Marissa Lancia and I am a young professional based in Fort Wayne, Indiana. I have a passion for all things marketing and am looking to immerse myself into the creative writing world. I believe in making the complicated simple and find joy in collaborative story telling. When I'm not working or working out, I'm spending time with my family and my sweet seven month old puppy.

Portfolio

Vera Bradley

Vera Bradley
10/13/2018
Vera Bradley Email Example

This an example of a Vera Bradley email I collaborated on. I work closely with the copy and design teams to brainstorm copy call outs for product features. In addition to the call outs on email imagery, I solely write email tags. The tags I write appear to the consumer when the email images are taking time to load.

YouTube
09/27/2018
The ultimate women's tote bag for commuters

Simple, practical and versatile, the Iconic Vera Tote is the ultimate shoulder bag for your everyday commute. With a modern twist on a classic silhouette, this women's tote bag features a secure zip closure, convenient front slip pocket and six interior pockets to keep your stationery, snacks and travel pass separate.

www.verabradley.com
10/01/2018
Search experience messaging

This is an example of copy I write and maintain on Vera Bradley's website. To see more examples of this kind of copy written by me go to www.verabradley.com and type in one of the following search terms; new, towel, bags, or playful penguins.

Digital Marketing Internship

Internal distribution at the University of Dayton
12/01/2016
Info-graphic for School of Engineering

Info-graphic created solely by me to communicate the results of a geographic targeting campaign for the School of Engineering at the University of Dayton.

Internal distribution at the University of Dayton
11/01/2016
Info-graphic for MBA Program at the University of Dayton

Info-graphic solely created by me to communicate the results of a Google AdWords campaign for the Masters of Business Administration program at the University of Dayton.

University Coursework

Grant proposal used by Habitat for Humanity
03/01/2016
Iddings Foundation Grant Proposal

This is a grant proposal I worked on for Habitat for Humanity of Greater Dayton applying for money from the Iddings Foundation.

Marketing Coursework
11/24/2016
The Internet of Things

This is a short informative piece I wrote on the Internet of Things for a marketing class at the University of Dayton.

Marketing coursework
12/06/2016
Emerson Climate Technologies Strategy Proposal

This is a large research paper I submitted as a part of my University of Dayton marketing capstone. It includes survey question copy writing, informative writing, and proposal writing.