My name is Marissa Lancia and I am a young professional based in Fort Wayne, Indiana. I have a passion for all things marketing and am looking to immerse myself into the creative writing world. I believe in making the complicated simple and find joy in collaborative story telling. When I'm not working or working out, I'm spending time with my family and my sweet seven month old puppy.
This an example of a Vera Bradley email I collaborated on. I work closely with the copy and design teams to brainstorm copy call outs for product features. In addition to the call outs on email imagery, I solely write email tags. The tags I write appear to the consumer when the email images are taking time to load.
Simple, practical and versatile, the Iconic Vera Tote is the ultimate shoulder bag for your everyday commute. With a modern twist on a classic silhouette, this women's tote bag features a secure zip closure, convenient front slip pocket and six interior pockets to keep your stationery, snacks and travel pass separate.
This is an example of copy I write and maintain on Vera Bradley's website. To see more examples of this kind of copy written by me go to www.verabradley.com and type in one of the following search terms; new, towel, bags, or playful penguins.
This is an example of a site asset where I collaborated on copy.
Digital Marketing Internship
Info-graphic created solely by me to communicate the results of a geographic targeting campaign for the School of Engineering at the University of Dayton.
Info-graphic solely created by me to communicate the results of a Google AdWords campaign for the Masters of Business Administration program at the University of Dayton.
Info-graphic providing insights into the effect of a Google AdWords campaign on the Masters of Business Administration landing page on the University of Dayton's website.
This is a grant proposal I worked on for Habitat for Humanity of Greater Dayton applying for money from the Iddings Foundation.
This is a short informative piece I wrote on the Internet of Things for a marketing class at the University of Dayton.
This is a large research paper I submitted as a part of my University of Dayton marketing capstone. It includes survey question copy writing, informative writing, and proposal writing.