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Marilyn Musick

Senior Writer

Location icon United States

Marilyn is a Portland-based writer with deep creative roots. She launches new products, reinvigorates existing brands and translates marketing strategies into strong creative, always with a distinct voice carefully factored into a brand personality. Her clients hail from all corridors: consumer package goods, corporate, financial services, wealth management, utilities, luxury goods, education, architecture and design, building products, healthcare, and a welcome breadth of nonprofits. She works with design firms, directly with clients, and on the agency side where she first earned her stripes. She's a journalism grad from the University of Missouri.

Portfolio
2016 Conference
Western Arts Alliance

Featured L.A.'s newly restored downtown arts district as a good reason to gather for this annual performing arts conference.

New Brand Development
Mixie Baby

Everything--product name, tagline, packaging, POP, print ads, media kit, web site, newsletter, trade show exhibit--the list goes on.

Branding for New Company
Sitka Financial

Financial planning for all the seasons of your life--a brand created to welcome women as investors.

Web Site
Hinman Consulting Engineers

This Bay Area engineering firm provides protective strategies for mission critical projects around the world: courthouses, embassies, intelligence facilities, bridges, museums, airports and power stations.

e-mail Campaign
Shibui Knits

Created concept and content for ongoing series designed to build an online community of Shibui knitters.

Investment Guides
First Independent Bank

This series talks to women about money, offering financial guidance and to-do lists for every decade of life.

New Brand Development
Van Spijker Handmade Boots

An all-print brand rollout steeped in Dutch family culture and a West Coast ethos of luxury without pretense.

Web Site
Wesco Boots

Wesco has been using the same 155-step process to build hardworking boots for a hundred years, a proud story I've told over and over again.

Introducing Women's Boot Collection
Wesco Boots

Women were asking for boots equal to those built for men and boom, Wesco green-lighted the project.

Reminder Campaign
DI Broker Disability Insurance

This year-long B2B post card campaign uses a simple idea each month to demonstrate the distinct advantage of a company that does only one thing.

Training Program Recruitment
Oregon Health Sciences University

Competing with top-tier medical schools for the highest caliber oncology residents, OHSU touts its stature as a research institute.

Art Book
Museum of Contemporary Craft

John Economaki's tools are truly works of art and it was a privilege to write and edit sections of his beautiful book.

Article | Science Reclaims Integrity in Court
Reed College Magazine

Editorial written about Reed chemistry professor who was the first to provide scientific testimony in a major class action trial.

e-Book
Escaping Credit Hell

The job was to give this accountant's e-book creative context while making the subject matter friendly and accessible.

Standing Strong Campaign
SAIF

Positioning SAIF as a partner in safety for the Oregonians they cover with workers' compensation insurance.

Vitamin Rebranding
Highland Laboratories

Rebranding for existing private label product line included new name and introduction to retailers.

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