Margo Pelak

BIO

United States

Margo Pelak is an award-winning marketing executive with more than 25 years of experience in growth leadership roles across Fortune 500 organizations and high growth startups, where her work has been instrumental in achieving revenue targets and profitability goals.

Margo has held strategic leadership roles at Flexan, Mogul, Presence Healthcare, Siemens, Sysmex America, Cap Gemini America, and Motorola Life Sciences, where she has excelled in raising awareness of people, products, brands, and services across multiple global channels. As a journalist, Margo has published more than 300 news and feature articles in local, national, and international publications.

Margo holds a Masters degree in Business Administration from National-Louis University and a Bachelor of Arts degree from Columbia College Chicago.

A NOTE FROM MARGO
This site contains a very small sample of my work - though my greatest asset is my brain! I am a strategizer at heart, and I help organizations grow. How can I help you achieve your goals?

Portfolio

Creative Direction

Mogul

Forbes
How Do You Decipher The Company With True Inclusive Values?

Many companies have issued bold public statements to promote diversity and inclusion in their workplace since the George Floyd tragedy and AAPI hate crimes. Are these actionable initiatives, genuine corporate culture change, or just "woke-washing" marketing efforts? A recent headline from The Telegraph of UK - "Corporate woke-washing is a minefield of hypocrisy."

Sysmex America

The Thing Event
2015
Sysmex Showcases Augmented Reality

Sysmex America, Inc. showcases how augmented reality applications can be used within the laboratory. Producer: PTC / Thingworx Script: PTC and Margo Schafer (Sysmex)

Live Worldwide Broadcast, Boston MA
6/29/2016
Sysmex Internet of Things

Sysmex America, Inc. demonstrates how Augmented Reality technology helps laboratory and hematology professionals simplify and automate their work.

Mlo-online
10/24/2016
Evaluation of diabetic marker Hba1c and anemia in the context of kidney disease

(Project Management / Editing / Ghost Writing / B2B) Each year, more than 100,000 people in the United States are diagnosed with kidney failure, the final stage of kidney disease. 1 The most common cause is diabetes, accounting for nearly 44 percent of new cases. 1 Often, a consequence of kidney disease is anemia.

Resurrection / Presence Health Care

Earned Media / Public Relations (Scroll Down for More!)

ABC-7 Chicago News Coverage
101810
ABC-7 Gutierrez - Jose Mestre Coverage

Results of proactive media pitch to promote groundbreaking surgery - aired twice on major Chicagoland network. Publicity value $70k. (Source: Cision) This surgery was also the focus of a one-hour special (earned, not paid) on TLC/Discovery, which aired six times. Publicity value for TLC/Discovery special was in excess of $600k. (Source: Cision)

Google Drive
12512
ABC-7 Lake Michigan Rescue

Reactive earned media - Man rescued from Lake Michigan. Successfully encouraged patient to share his story. Coivered widely in print and TV. Value: 100k+ (source: Cision).

News Release
Jose Mestre News Release

Original News Release Regarding Removal of a 12-lb. Tumor at Saint Joseph Hospital

ABC-7 Chicago
12612
Groundbreaking New Weight Loss Surgery

Proactive pitch to ABC-7 about groundbreaking weight loss surgery. Resulted in 3:48 segment aired in two major time slots. Coverage valued at more than $80k (source: Cision).

Journalism

SW Lake Lifestyle Magazine
02/23/2017
The Body is a Team Player

By Margo Pelak It almost sounds like an urban legend when Dr. Stephen Rivard casually mentions a 96-year-old woman who had repeatedly driven 40 miles several times a year over a 13-year quest to heal a painful, open leg wound.

SW Lake Lifestyle Magazine
12/21/2016
New Year, New Fitness Resolutions

By Margo Schafer Pelak 'Tis the season for vowing to lose a few extra holiday pounds, or perhaps pursuing that ripped six-pack you've always wanted - and that means getting to the gym more often, or dusting off that home treadmill and weight machine. How can you make sure your fitness resolutions stick?

Pioneer Press / Chicago Sun-Times
Oh, That SpongeBob Sound!

My interview with comedian Tom Kenny, voice of SpongeBob Squarepants

Waukegan News Sun
6/10/1999
Duck Lake Protest

Lake County Community Protests New Development