Corporate Work (Scroll Down for More Samples!)
Margo Pelak is an award-winning marketing communications professional who began her career as a journalist and has published news and feature articles in more than 300 periodicals. For more than 20 years, she has worked in marketing communications leadership roles, raising awareness of people, products, brands, and services across multiple global channels.
Most recently, Margo served as Head of Global Communications at Mogul, Inc, a high-growth HR tech and diversity recruiting company backed by Softbank, the world's largest technology-focused venture capital fund. Prior to joining Mogul, Margo held strategic leadership roles at Presence Healthcare, Siemens, Sysmex America, and Motorola Life Sciences, where her work was instrumental in achieving revenue targets and profitability goals.
Margo holds a Masters degree in Business Administration from National-Louis University and a Bachelor of Arts degree from Columbia College Chicago.
A NOTE FROM MARGO
This site contains a very small sample of my work - though my greatest asset is my brain! I am a strategizer at heart, and I help organizations grow. How can I help you achieve your goals?
Corporate Work (Scroll Down for More Samples!)
In-depth review of gender and racial disparities on Fortune 500 boards.
Tiffany Pham on Yahoo Finance for Women's Equality Day
Many companies have issued bold public statements to promote diversity and inclusion in their workplace since the George Floyd tragedy and AAPI hate crimes.
Ghostwriting/Medical/Technical B2B Primary Author: Margo Schafer Pelak (uncredited) Secondary Author: Anita Weissman (credited)
(Project Management / Editing / Ghost Writing / B2B) Each year, more than 100,000 people in the United States are diagnosed with kidney failure, the final stage of kidney disease. 1 The most common cause is diabetes, accounting for nearly 44 percent of new cases. 1 Often, a consequence of kidney disease is anemia.
This ad is part of a comprehensive plan developed to combat a labor union's corporate campaign to discredit Resurrection Healthcare. Commercial won awards.
Video to promote commitment to heart health and an upcoming heart walk, for employees
An Example Physician Newsletter
Sysmex America, Inc. demonstrates how Augmented Reality technology helps laboratory and hematology professionals simplify and automate their work.
I have written literally hundreds of executive speeches
Sysmex America, Inc. showcases how augmented reality applications can be used within the laboratory. Producer: PTC / Thingworx Script: PTC and Margo Schafer (Sysmex)
Writing: Margo Schafer
Earned Media / Public Relations (Scroll Down for More!)
Fortune 500 boards - a glimmer of hope
Mogul, Inc. publishes high profile research report with groundbreaking insights
Many companies have issued bold public statements to promote diversity and inclusion in their workplace since the George Floyd tragedy and AAPI hate crimes. Are these actionable initiatives, genuine corporate culture change, or just "woke-washing" marketing efforts? A recent headline from The Telegraph of UK - "Corporate woke-washing is a minefield of hypocrisy."
Just 31 percent of board members at Fortune 500 companies are female, and that number drops to a staggering 7 percent for non-white women, new research shows. Of 5,403 board members, 69 percent are male, and 78.5 percent are white.
Danielle Correa's in-depth reporting on CIO Diversity
Results of proactive media pitch to promote groundbreaking surgery - aired twice on major Chicagoland network. Publicity value $70k. (Source: Cision) This surgery was also the focus of a one-hour special (earned, not paid) on TLC/Discovery, which aired six times. Publicity value for TLC/Discovery special was in excess of $600k. (Source: Cision)
Reactive earned media - Man rescued from Lake Michigan. Successfully encouraged patient to share his story. Coivered widely in print and TV. Value: 100k+ (source: Cision).
Media Relations Work - Front Page, Above the Fold. Author: Anne Paxton
Original News Release Regarding Removal of a 12-lb. Tumor at Saint Joseph Hospital
WSJ - Diamond Headache Clinic
Reactive earned media valued at $50k (Cision)
Proactive pitch to ABC-7 about groundbreaking weight loss surgery. Resulted in 3:48 segment aired in two major time slots. Coverage valued at more than $80k (source: Cision).
Doctor Swims Freezing Lake Michigan to Raise Money for Cancer
Media Relations for Certified Stroke Center
Patrick Reynolds, an anti-smoking advocate, spoke movingly at Saint Francis Hospital's annual HeartFest about the dangers of tobacco.
Proactive Media Pitch
By Margo Schafer Pelak 'Tis the season for vowing to lose a few extra holiday pounds, or perhaps pursuing that ripped six-pack you've always wanted - and that means getting to the gym more often, or dusting off that home treadmill and weight machine. How can you make sure your fitness resolutions stick?
Primrose School Teaches Character Development in Young Children
By Margo Pelak It almost sounds like an urban legend when Dr. Stephen Rivard casually mentions a 96-year-old woman who had repeatedly driven 40 miles several times a year over a 13-year quest to heal a painful, open leg wound.
Cary Grove student dies while campaigning for relative
My interview with comedian Tom Kenny, voice of SpongeBob Squarepants
My article about Olympic Wheelchair Tennis Champions in Lake County
Poignant, Pioneering Book Portrays Autism in Photographs
Lake County Community Protests New Development
1999 interview with an etiquette expert.
Cleaning up the Chain of Lakes
Firefighter teaches fire safety to kids by clowning around