Mara Raye Munro

Writer, Editor & Communications Manager EN/FR

Canada

Bilingual communications specialist based in Toronto with five years of experience in the Federal Government, ten years experience as a freelance journalist, copywriter, and editor, and five years experience as P.R. communication and project manager.

A self-starter with strong interpersonal, cross-cultural, and multi-stakeholder communication and leadership skills. I am a reliable researcher crafting engaging digital and traditional communications and digital media campaigns for a wide range of target audiences across academia, government, non-profit/social good, finance and corporate sectors.

I am currently based in Toronto and work with a well-established base of local and international clientele.

Portfolio

Branded Journalism

TD Stories
Canadian colleges..university students..financial realities

Back in March, as governments around the world began locking down economies and requiring schools and workplaces to close in an effort to stem the spread of COVID-19, colleges and universities across Canada moved thousands of students off-campus and into online classrooms in a matter of weeks.

TD Stories
International Womens Day true allyship performative allyship

To help mark International Women's Day, Geoff Bertram, who leads the Allies pillar for Women in Leadership at TD, unpacks the differences between real and performative allyship, and how he's working to support the career advancement and equity of women at TD.

Website Copywriting

Womb Cocoon
12/01/2019
Home - Womb Cocoon

Managed and executed entire website copywriting and editing.

Centralroastbrands
Central Roast Brands (Copywriter -- Website and Product Packaging)

You are what you eat! At Central Roast Brands we are a family of snack educators. We have over five decades of experience in the natural snack business. Since first opening our doors, the goal has remained the same: bringing our customers the healthiest possible snack foods.

VIBRANT Marketing
01/01/2019
Home

Complete website translation EN--> FR and copyediting.

Copywriting

Meridian Bank (Website and In-Branch Content)
06/01/2018
Meridian Bank (Pride Month -- Banner)

Client Request: Headline copy / creative hook that will be leveraged across all creative Branch Badge Talker Standing Banner Content: Pride Month /Parade would be a great opportunity to build awareness of the Meridian brand and our new mission and vision for diversity and inclusion.

Stella Artois (Facebook)
07/26/2018
Stella Artois LCBO Banners

Facebook posts for Stella Artois to help drive people to the LCBO.com site and order online.

Upshot by Influitive
02/14/2018
OpenLearn: How We're Creating Life-Changing Online Learning with Elucidat

At The Open University, we strive to make online education accessible to everyone. I'm proud to be part of that mission. Our students don't require any prior qualifications or degrees, and there are no prerequisites or grade requirements. Some of our students may have done quite poorly in school as children or teenagers, others have registered disabilities or criminal records.

Nature Clean (Facebook Page)
11/01/2012
Social Media Strategy & Management Pitch Deck

My role: As lead copywriter for collaboration with Devon Consulting PR. Inc. In 2012, our client, Nature Clean’s, social media assets were not being used to their full potential. We saw an opportunity to engage the customer online that would communicate the brand messaging and increase brand loyalty and garner new fans. Moving them away from their focus on blogging towards social media. Results: We won a 4-month contract to take-over their social media management. We executed highly...

Ghostwriting

Rethink Breast Cancer
01/10/2017
The 411: Re-Building Strength and Confidence After Surgery | Rethink Breast Cancer

If you are reading this, chances are you know firsthand that recovering from surgery is not only a journey of physical rehabilitation, but also of mental and emotional healing. Properly guided and planned post-surgery movement therapy should not only help you regain physical strength and mobility, but also return a sense of empowered agency - ...

Elephant Journal
The Problem with Stretching Tight Hips & 6 things to Do Instead.

Tight hips. It's an all-too-common grievance as people bemoan the symptoms of a modern lifestyle that has us sitting for hours on end, at work and at home. We often try to stretch-out, "free" or open-up our hips in our yoga practice, but equating tightness with the need to stretch is not always the right solution.

Vista Magazine
06/01/2018
Put Spring In Your Step

Tis' the season to trade those winter boots for sneakers, sandals and flip-flops. It also means a lot more walking and running. But, before you set out for that 5k run or slip on your sandals, read how you can...

Inc.com
Business Lessons from 17th Century Pirates

A new book the Misfit Economy by Alexa Clay and Kyra Phillips takes a deep look at what entrepreneurs can learn from pirates, smugglers, camel milk salesman and the dark economy. Filled with stories of entrepreneurs and individuals who were forced to innovate outside of the confines of their traditional economy, Clay and Phillips expose true methods of history's bona fide hustlers that today's entrepreneurs could learn from.

Features

Alpha Woman
10/13/2018
Cannabis, yoga and colonial legacy - shifting the inward facing gaze - Cannabis | Alpha Woman

On the eve of the legalization of cannabis in Canada, the marriage of the soon-to-be and well-established billion dollar industries of yoga and marijuana is sparking a wide range of debate. Both industries walk the fine line between spirituality, consumerism, medicine and morality, couched in critical dialogues surrounding cultural appropriation and colonization.

The Prevail Project
03/08/2018
Challenging the Status Quo: Why Demasculinizing Leadership Matters - The Prevail Project

Deborah Streeter is the Bruce F. Failing, Sr. Professor of Personal Enterprise and Small Business Management in the Charles H.Dyson School of Applied Economics and Management at Cornell. Much of her teaching, research, and outreach activities focus on small business management and gender issues in business and entrepreneurship.

Ryerson
Paper of the Month - Ryerson University - Ryerson University

In fact, agents in Kundu's research actually have the incentive to be socially aware and pay for the community, which shows a novel relationship between the 'social perspective' and the 'selfish perspective' of individuals in his field of research.

HuffPost Canada
02/24/2017
Mara Raye Munro

Blogger at Huffington Post Personal pieces on: travel, yoga, creativity, and contemporary spirituality

Alpha Woman
09/24/2018
Alpha Women: An Interview with Renee Gagnon - Business | Alpha Woman

As an established leader in the LP (licensed producer) world, and dedicated Women Grow ally, the latest Renee Gagnon entrepreneurial venture, namely HollyWeed North Cannabis Inc ™, helps women and minority entrepreneurs secure and enhance their products before going to market.

Trufflepig
07/24/2012
Journey to the Underworld - ATM Caves - Trufflepig

Our tour guide points out the window toward a smooth-barked tree towering in the distance. "A ceiba tree, sacred to the ancient Mayans, was believed to be a bridge between the planes of existence: heaven, earth, and Xibalba, 'place of fright', where we are going today."

Elephant Journal
Yoga and the 4 Pillars of Creativity.

Artists harness creativity in a unique way to create works that carry and convey beauty and stir our souls-but everyone has it in abundance. If creativity is a channel coursing through us, it's either flowing freely, or somewhere the water is blocked.

Books

Rodale Inc.
2015
Wanderlust: A Modern Yogi's Guide to Discovering Your Best Self (Contributing Writer and Project...

Wanderlust helps readers navigate their personal path and find their own true north, curating principles that embody the brand and lifestyle—authentic yoga practices, provocative thinking, music, art, good food, eco-friendly activities, and more. Each chapter includes expert yoga instruction by renowned teachers; inspiring music playlists to motivate readers to practice; thought-provoking art; awesome recipes for delicious, healthy foods to sustain a yoga regimen; and fun, unexpected...

Copyediting

Amazon
50 Ways to Get a Job: An Unconventional Guide to Finding Work on Your Terms

A new personalized way to find the perfect job--while staying grounded during the process. You are so much more than a resume or job application, but how can you communicate that to your potential employer? You need to learn to ask the right questions, stop using job sites, and start doing the wo...

GOOD
05/15/2018
Got A Boring Job? These Tips Can Help You Find Meaning In Mundanity.

No job is immune from the mundane. It may be a long early morning commute or sitting through the fifth presentation of the same material in two days. Our ability to find interest, purpose - and even meaning - in these moments can enable us to play the long game with our career and to endure and learn from essential skill-building jobs that may be kind of boring.