Maisie Peppitt

Copywriter

United Kingdom

I'm an accomplished copywriter with 4+ years of experience writing branded copy for household publishers, such as Penguin Random House, HELLO! Magazine, and Jamie Oliver Group.

I have a track record in producing engaging copy for a range of audiences, from new parents, budding chefs, luxury shoppers and financial scholars. From social media copy and book blurbs to UX copy and brand slogans, I'm a polished communicator both in person and on paper, and I have successful track record in helping brands of all sizes to discover their tone of voice.

Portfolio
Jamie Oliver
Jamie Oliver: Pinterest Copy Refresh

I work closely with the social media team at Jamie Oliver Group to refresh their Pinterest copy to boost engagement, capture key trends, and strengthen the brand's tone of voice. Since working on this project, I have boosted their Pinterest engagement by 30%.

Lowicks
09/15/2023
Slogan, Pitch Deck, and UX Copy

I am currently working closely with Lowicks, a members club start-up, to write out their investor deck copy, marketing copy and company slogan, with the objective to complete all UX copy for a live website by the end of the year. During this project, I schedule regular one-to-one meetings with the founders and conduct extensive market research to ensure that the brand owns a unique position within the marketplace.

Stylist
10/26/2023
What happens when you come off hormonal contraception?

In this piece for Stylist, I carried out independent research with the help of supporting brands to monitor my own hormones, learn about the history of hormonal contraception, and understand how it impacts society today.

DK, Penguin Random House
06/15/2023
Freelance Editor and Proofreader

I act as a freelance editor and proofreader for the Children's team at DK, which has made me an agile short-form copywriter, and provided me with a meticulous eye for detail, spelling, and grammar. I am often the last stakeholder to review the final copy before it goes to print, which has ensured that I write with care and consideration for the brand's tone of voice, and standard of quality.

HELLO! Magazine
06/12/2023
TENA Partnership with HELLO! Magazine

From social media posts to articles, I wrote all the copy for the recent partnership between TENA and HELLO! Magazine. This required me to write with a sensitivity to a new audience whilst becoming familiar with the brand's tone of voice.

Harper's BAZAAR
08/15/2016
What to do in London this week: 15-21 August

While we aren't big beer drinkers here at Bazaar, we can appreciate a pint every now and then, especially when it's served with whimsy at Mr Fogg's Tavern. The quirky, Victorian-inspired pub will be celebrating Great British Beer Week by serving some of our wonderful island's best brews for the duration of August.

Baby Magazine
08/16/2019
Morning Sickness Relief: Best Natural Remedies - Baby Magazine

Morning sickness can make your pregnancy an uncomfortable journey, and it affects around 70 per cent of women in their second trimester. Although we call this nauseating sensation 'morning sickness', unfortunately it can happen at any time, day or night.

Wedding Ideas
10/25/2019
Top Finishing Touches for Your DIY Wedding | Wedding Ideas

It's 2019, and weddings have never been more expensive. But just because you're on a budget doesn't mean that you should have to miss out on the finishing touches that make your wedding day extra special. DIY your wedding and add a personal touch to your big day, while staying within your budget.