Madonna Deverson

Australia

Researcher-reporter, info specialist, planner/strategist, freelance writer. Topics: fact checks, advertising, brands, journalism, news research, marketing theory, trends. @Ogilvy @LeoBurnettLDN @nytimes @foxnewsresearch @CCNYBIC

Portfolio
Thelawyermag
mdp elevates corporate advisory star to partnership

Low has a wealth of experience handling large-scale deals across multiple jurisdictions - much of this experience was gained from her tenure at global firm Baker McKenzie . "The firm has always punched above its weight and Eliza has brought more international, high-end experience and the type of big business thinking we value from mdp, particularly as we grow our own business," said Reed Leighton, CEO of long-term mdp client Leighton O'Brien.

The New York Times
12/06/2014
Claims of Molestation Resurface for Judo Official

The allegations were common knowledge for years in the elite judo community. In June, Ronda Rousey, a 21-year-old who is considered the nation's best hope for a judo medal at the Beijing Olympics, chastised Thornton and the sport's leaders on her blog and a judo message board.

Medium
05/01/2019
Alien Landing.

After two decades spent as a legal alien in the UK and US, Madonna Deverson returned home to Australia with no fixed address. When the...

Adweek
05/26/2015
Deutsch Doubles Down on Digital Data

Deutsch solidified its ever-stronger focus on research and relevant data streams this week by hiring industry veteran Madonna Deverson to fill the newly created role of EVP/brand intelligence. Deverson joins the Deutsch organization after spending four years with Ogilvy.

Creativepool
Top 10 Hires of the Week

Apple..Whilst not technically an Ad Land related news piece, this one is big enough news that we thought it was pertinent to at least include it somewhere. Sir Jonathan "Jony" Ive has been promoted to the newly created role of chief...

Place Brand Agency
09/01/2019
Place Brand – Best Practice Report 2019

Demonstrating Effectiveness Results matter otherwise, what’s the point? BRAND = REPUTATION + IDENTITY By demonstrating success with proof points that have an impact, we aim to guarantee future budgets from politicians, finance departments, board or investors. Ultimately, we need information that proves the branding work, works.