Maddison Nichol

Writer. Editor. Storyteller.

United Kingdom

Storytelling is the core of what I do.

Whether that's translating technical jargon into something people want to read, or crafting tales that position you at the forefront of what you do, it all comes back to storytelling.

Without it, we have nothing worth standing for.

So, if you want someone who writes the next generic social post, that's not me. But if you're looking for someone who knows how to tell a story, who can translate your positioning into something everyone loves, I'm your writer.

I have over 7 years of writing experience with some of the world's largest brands and organisations, including Red Bull, the United Nations, Amazon Web Services, Microsoft, and more. What you'll find below is a selection of social, newsletter, and web content I've written that can be shared online.

I've told their stories, now let's tell yours.

Portfolio

Film Projects

Humanists UK
03/02/2025
Faith to Faithless

This short animation for Humanists UK was developed in collaboration with OOF Animation. I provided developmental editing to tighten the narrative. The video went on to perform well for Humanists UK with 5.3k views on YouTube alone.

Relief International
Threads of Resilience

I wrote the script for Relief International's Threads of Resilience film, helping the organisation raise awareness around the core principles of access to primary healthcare systems. The video was part of a wider fundraising campaign that helped bring in thousands of USD in funds and increase external shareholder buy-in.

BBC Bitesize
Money (EAL)

I worked with Heehaw and the BBC to create a series of videos teaching English as an Additional Language (EAL) students key phrases and sentences they can use in everyday conversations. This video focused on money, utilising humour, animation, and language-focused scripting to both engage young students and teach them important words and grammar structures. The video campaign was a huge success across BBC Bitesized and won Heehaw additional projects with the BBC.

Web Content

Ricoh Europe
RICOH Unity Programme - Partner & Certification Programme

I worked with RICOH Europe to develop the core messaging and copy templates for their new RICOH Unity partner programme. My work included conducting SME interviews, copywriting, content writing, social media strategy and copy, and writing a comprehensive guide to the partner programme to be shared with existing and new RICOH partners. This campaign was a huge hit, increasing partner buy-in across their new portal by 50% in just one month.

Purechannels
04/09/2026
Having more partners doesn't equal revenue growth

As part of my continued work with Purechannels, I wrote this piece of web content to align with their new core pillars following a recent rebrand. With their new focus on partner experience (PX), this piece of content honed in on the idea that the number of partners a company has doesn't increase pipeline or revenue growth. This piece of content was incredibly well received by the Purechannels team and is still their most read article on their website.

Purechannels + Unifyr
01/30/2026
You need to rethink how you build your partner portal

I worked with Purechannels and Unifyr to turn their joint webinar into a quick, snappy, and easy-to-follow article on their core principles around building and designing partner portals for technology clients. This article saw a 30% spike in webinar downloads within a week of going online, growing both Unifyr and Purechannels' email list and increasing pipeline growth.

Newsletters and Social Media

Purechannels
Directly Indirect | LinkedIn

I curated, managed, and wrote 36 issues for the Purechannels newsletter "Directly Indirect" from 2024 - May 2026, posting twice a month for a niche, indirect channel focused audience. Directly Indirect grew from 0 to 450 dedicated followers in under a year, with an average open rate of 60% across LinkedIn and email.

Purechannels
Purechannels - Social Copy

I worked with Purechannels from June 2024 - May 2026 developing their social media and web content. Their story focuses on the benefits of proper partner experience in the indirect technology channel with a confident voice and direct narrative approach. My content saw a 75% increase in audience growth and LinkedIn engagement in just under two years.

Press Releases

Purechannels + Komz
11/19/2025
Purechannels and Komz: Now on AWS Marketplace

I worked with Purechannels and their sister company Komi to write a quick digital press-release to go live across their socials and websites. The press release was more informal, focusing on the reasons why the companies joined the AWS Marketplace without getting bogged down in detail.