Michelle B. Abendschan

Copywriter / Marketing Professional

United States

Substantial experience in copywriting, content marketing, editing, and digital marketing within start-up and corporate environments. I love to write about food, travel, real estate, home goods, interior design, and pretty much everything!

Walking enthusiast, artist, INTJ, and fan of the Oxford comma.

Portfolio

Online Content (website content, blog posts, articles, landing pages, listicles, and more)

Coldwell Banker Blue Matter
02/10/2024
Why Spring Is the Best Time To Sell Your Home

[Blog post] As winter ends, a burst of activity takes over the property market and potential buyers come calling. During this time, the housing market can also just look more appealing, accented with emerging greenery and the start of colorful blooms.

Thestudiorealestate
10/19/2023
Upward Brand Development

[Case study] When Anywhere Integrated Services planned to establish a new joint venture title company, they turned to The Studio to create a brand that would stand out. Their vision for the new company was to deliver title and settlement services with efficiency, clarity and simplicity for brokers, agents and consumers – so we crafted a distinct brand identity that was spot-on.

Coldwell Banker Blue Matter
10/08/2023
5 Home Improvement Projects That Will Pay Off in 2024

[Blog post] With 2024 on the horizon, many homeowners are seeking ways to enhance their property and increase its value. Whether you plan to sell your home in the new year or simply want to update its style and livability for yourself, strategic home improvement projects can make a significant impact.

Bungalow
12/16/2022
Resident Referral Program | Bungalow

[Webpage copy] Help your friends find a home. Get up to $500 each* when you refer someone who signs a lease to live in a Bungalow property.

The Floor Store
10/20/2021
Find Your Ideal Kitchen Backsplash Tile | The Floor Store

[Blog post] The kitchen is one of the best rooms in your home to exercise your creativity. Whether you're trying out a new recipe or preparing a family favorite, a uniquely designed and stylish kitchen is the ideal place to make cherished memories and create your culinary masterpieces.

The Floor Store
08/16/2021
Is Bamboo Flooring Right for Your Home? | The Floor Store

[Blog post] Today, domestic hardwood species like oak and maple are thriving within the flooring industry, and more exotic species are also making a big splash with homeowners. At The Floor Store, in addition to a large selection of hardwood, we also carry unique and beautiful bamboo flooring!

McCool's Flooring
07/09/2021
Maximalism Style & Why We Love It | McCools Flooring

[Blog post] If you're looking for a new design that will add lots of personality and color to a room in your home, Maximalism could bring the wow factor that you're looking for! The opposite of Minimalism's less-is-more aesthetic, Maximalism leans the other direction with its more-is-more sensibility.

Mobile Marketing, LLC
05/26/2021
SEM vs. SEO: What's the Difference? | Mobile Marketing

[Blog post] Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are sometimes used interchangeably, but they aren't the same thing at all. Both can be important for your overall digital marketing plan, so it's worth it to understand the difference between the two terms.

Barrett Floors Blog
04/22/2021
Choose the Best Kitchen Cabinets for Your Remodel | Barrett Floors

[Blog post] The design specialists at Barrett Floors know that just the right cabinets can make your kitchen remodel shine! More than storage space for your pots and pans, cabinetry offers personality along with the function for your kitchen update.

Mobile Marketing, LLC
04/21/2021
Google Page Experience Update Coming Soon | Mobile Marketing

[Blog post] Both retailers and brands need to stay in the know about Google's upcoming algorithm changes, set to take effect in May. They announced this update last summer and defined it as the Page Experience. But what does that mean, and what updates are underway for next month?

Mt. Hood and Columbia River Gorge Regional Tourism Alliance
10/20/2020
Five Awesome Hood River Restaurants to Support This Fall

[Content article] Hungry in Hood River? Some local restaurants are open for in-person dining right now, and even more have outdoor seating options. Cold weather later this season might limit dining possibilities, so now’s a great time to show your favorites some love! Here are five of our picks.

Clever Real Estate
09/18/2020
Should I buy or rent a house in Portland, Oregon?

[Content article] Not sure if the Portland, OR real estate market is for you? Get tips to help you decide if you should buy or rent. Plus, housing details for five popular Portland neighborhoods and additional financial tools.

HuffPost
07/27/2017
10 Reasons to Visit Sea Ranch--California's Hidden Gem

(Blog post--ghostwriter) It's one of the best kept secrets of the Northern California Coast. But the lucky homeowners and vacationers in Sea Ranch-a 10-mile stretch of rugged Sonoma County shoreline-wouldn't want it any other way.

Vacasa
09/12/2016
Weekend Like a Local in Gearhart, OR

(Blog post, copy, photos) Gearhart, OR is definitely not a tourist town. With only a handful of restaurants and shops, this sleepy village entices more discerning visitors (and lucky full-time locals) year-round with a long stretch of pristine beach, quiet and charming residential streets, the oldest golf resort in Oregon, and one of the best restaurants on the Northern Oregon Coast.

SanDiego.Org
12/16/2015
4 San Diego Inspired Dishes

(Blog post--copy) At one of Vacasa's comfortable and relaxing San Diego vacation rentals, you can experience a one-of-a-kind getaway, whether you're steps from the beach or tucked away from the noise and crowds in a quiet, walkable neighborhood like Sherman Heights.

Vacasa
03/10/2014
About Eugene

(Landing page--copy) You might be tempted to think that Portland is the star when considering a Willamette Valley vacation rental, but you'd be missing out on Eugene - recently ranked by Money Magazine as one of the six best cities to live in.

Vacasa
06/06/2014
About The San Juan Islands

(Landing page--copy) Discover the concept of "Island Time" with a unique getaway in one of our postcard-perfect San Juan Islands vacation rentals. Accessible only by air or boat, this amazing group of islands dot the crystal blue waters of Puget Sound, and offer an unbelievably restful retreat from the busy world. It's a slowed down, easy pace of life filled with natural scenery, crisp fresh air, and lazy afternoons whale watching, hiking, or biking.

Vacasa
04/17/2014
About The Central Coast

(Landing page--copy) This scenic section of the Central Coast is home to many art galleries, one-of-a-kind shops, and of course, the amusement park atmosphere of the Santa Cruz Beach Boardwalk. When you need a break from exploring, grab a fish taco from one of the many beach-side taquerias and take in the view.

Email

Anywhere Real Estate
11/13/2023
Real Estate Benefits by Anywhere

AARP® Real Estate Benefits by Anywhere is here to help you ring in the new year in a new home. Anywhere will connect you with a top agent from one of its trusted brands to guide you through the process. Plus, you’ll receive $300-$7,200 in cash* benefits after you close.

Coldwell Banker
08/31/2023
Move Meter Match Up Campaign

This is an email drip campaign created to promote Coldwell Banker's Move Meter tool. The email series coincides with national advertising during NFL games shown on Amazon Prime.

Real Estate/Travel Unit Listing Copy

Coldwell Banker - Mason Morse Real Estate
10/24/2023
Aspen

This picturesque Victorian is on one of the finest corner lots in Aspen’s West End. A complete renovation seamlessly unites the original historic structure with a modern home addition. Light streams through abundant windows, filling the rooms from floor to vaulted ceilings, while warm wood tones and luxury finishes add richness and depth.

Coldwell Banker Realty - The Quirk Group
10/02/2023
The Icon - South Boston

Welcome to The Icon. Modern luxury meets seaside living in these custom build homes. Rooted in South Boston history, 1778 Columbia offers truly iconic, effortless living.

Coldwell Banker - Mason Morse Real Estate
06/29/2023
Snowmass Village

Modern style with a connection to the mountain landscape make this exceptional horse ranch property in Snowmass Village a rare and valuable offering.

Bungalow
03/09/2020
Polished Larchmont apartment off Western Avenue

(Online listing description--copy) Stylish LA living is within reach at this sleek 4 bed, 3 bath Larchmont apartment. This space is highlighted by an open and contemporary floor plan that’s ideal for entertaining. Best of all? This building offers access to a shared rooftop deck. Just grab your sunglasses and a favorite book to elevate your downtime while the city bustles below.

Bungalow
03/05/2020
Renovated Roxbury townhome near Nubian Square

(Online listing description--copy) Say hello to this beautiful and completely renovated 5 bed, 2.5 bath Roxbury townhome! The light-filled interior includes an open concept floor plan on the main level, with spacious bedrooms on the second and third floors.

Vacasa
09/05/2017
Mt View Condo 33 - Sunriver, OR

(Online listing description--copy) Located on the 15th hole of the golf course, this condo is in the center of everything - SHARC is less than a quarter-mile away, the Village at Sunriver is half a mile away, and the bike path is right outside the door. And with a universal electric vehicle charger (a 40 amp Level 2 charger equipped with a J1772 plug) in the garage, you'll never have to worry about how to get around.

Vacasa
03/24/2017
Limelight Base Camp Condo - Ketchum, ID

(Online listing description--copy) Boasting beautiful views of the mountains and a convenient location, this Ketchum vacation rental is the perfect spot for a romantic weekend away. The bright and airy living room boasts a sliding glass door to a small deck. Breathe in the mountain air and gaze at the natural wonder around you. The space inside is warm and inviting, with a sectional sofa, flatscreen TV, and two black butterfly chairs.

Vacasa
04/18/2018
Ocean Song - Sea Ranch, CA

(Online listing description--copy) Perfect for a family of eight or even a group of friends with kids, this lovely four-bedroom, three-and-a-half bathroom Sea Ranch home is the tranquil getaway you've been searching for! This meadow retreat offers blue water ocean views, a hot tub, and a great location on the north end of Sea Ranch.

Recipe Development & Writing

Fennel-twist
03/12/2016
Comfort Food: Chana Dal Chowder with Turmeric, Ginger, and Garlic

Feeling a little meh? Forget the chicken noodle soup, this is what you want when you're craving a big bowl of comfort! This is a meal for chilly days or sleepy evenings when you're not quite sure if you're catching a cold or if you just need to recharge.

Bob's Red Mill's Recipe Box
09/06/2012
Spelt Minestrone

Spelt is combined with winter vegetables for a hearty meal. Bacon can be omitted and replaced with one tablespoon of olive oil for a meat-free version.

Copper River Salmon
09/15/2010
Coho Salmon & Corn Chowder

Filling and full of fresh flavors, this Coho salmon chowder will warm you up this fall. (Photo from Copper River Salmon.)