Michelle B. Abendschan

Copywriter / Marketing Professional

United States

Substantial experience in copywriting, content writing, editing, project management, and social media at start-ups, corporate, non-profit, agency, and higher education environments. I love to write about food, real estate, travel, home goods, interior design, education, and pretty much everything!

Walking enthusiast, artist, INTJ, and fan of the Oxford comma.

Portfolio

Online Content (website content, blog posts, articles, landing pages, listicles, and more)

The Floor Store
10/20/2021
Find Your Ideal Kitchen Backsplash Tile | The Floor Store

The kitchen is one of the best rooms in your home to exercise your creativity. Whether you're trying out a new recipe or preparing a family favorite, a uniquely designed and stylish kitchen is the ideal place to make cherished memories and create your culinary masterpieces.

The Floor Store
08/16/2021
Is Bamboo Flooring Right for Your Home? | The Floor Store

Today, domestic hardwood species like oak and maple are thriving within the flooring industry, and more exotic species are also making a big splash with homeowners. At The Floor Store, in addition to a large selection of hardwood, we also carry unique and beautiful bamboo flooring!

McCool's Flooring
07/09/2021
Maximalism Style & Why We Love It | McCools Flooring

If you're looking for a new design that will add lots of personality and color to a room in your home, Maximalism could bring the wow factor that you're looking for! The opposite of Minimalism's less-is-more aesthetic, Maximalism leans the other direction with its more-is-more sensibility.

Mobile Marketing, LLC
05/26/2021
SEM vs. SEO: What's the Difference? | Mobile Marketing

[Blog post] Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are sometimes used interchangeably, but they aren't the same thing at all. Both can be important for your overall digital marketing plan, so it's worth it to understand the difference between the two terms.

Barrett Floors Blog
04/22/2021
Choose the Best Kitchen Cabinets for Your Remodel | Barrett Floors

[Blog post] The design specialists at Barrett Floors know that just the right cabinets can make your kitchen remodel shine! More than storage space for your pots and pans, cabinetry offers personality along with the function for your kitchen update.

Mobile Marketing, LLC
04/21/2021
Google Page Experience Update Coming Soon | Mobile Marketing

[Blog post] Both retailers and brands need to stay in the know about Google's upcoming algorithm changes, set to take effect in May. They announced this update last summer and defined it as the Page Experience. But what does that mean, and what updates are underway for next month?

Mt. Hood and Columbia River Gorge Regional Tourism Alliance
10/20/2020
Five Awesome Hood River Restaurants to Support This Fall

[Article] Hungry in Hood River? Some local restaurants are open for in-person dining right now, and even more have outdoor seating options. Cold weather later this season might limit dining possibilities, so now’s a great time to show your favorites some love! Here are five of our picks.

Clever Real Estate
09/18/2020
Should I buy or rent a house in Portland, Oregon?

[Content article] Not sure if the Portland, OR real estate market is for you? Get tips to help you decide if you should buy or rent. Plus, housing details for five popular Portland neighborhoods and additional financial tools.

Fennel-twist.com
08/26/2019
An Eastern Oregon Travel Adventure: The Painted Hills, John Day, and Joseph

[Blog post--copy, photos, design] The Gold Room is set to open next month in Joseph, courtesy of two former Ava Gene’s chefs, there’s plenty of artisan pottery and vinyl LPs at M. Crow in the tiny town of Lostine, and the muted reds of the Painted Hills continue to pop up in the ol’ Instagram feed.

Fennel-twist.com
08/15/2017
3 Days in Montana: Roadtripping, Eating, and Drinking in Big Sky Country

(Blog post--copy, photos, design) I think if I had to live somewhere other than Oregon, I could maybe live in Montana. Maybe. And while I would miss the ocean and the desert of my adopted home state, I would cherish the big blue skies and the quirky mountain towns of the Treasure State.

HuffPost
07/27/2017
10 Reasons to Visit Sea Ranch--California's Hidden Gem

(Blog post--ghostwriter) It's one of the best kept secrets of the Northern California Coast. But the lucky homeowners and vacationers in Sea Ranch-a 10-mile stretch of rugged Sonoma County shoreline-wouldn't want it any other way.

Vacasa
09/12/2016
Weekend Like a Local in Gearhart

(Blog post, copy, photos) Gearhart, OR is definitely not a tourist town. With only a handful of restaurants and shops, this sleepy village entices more discerning visitors (and lucky full-time locals) year-round with a long stretch of pristine beach, quiet and charming residential streets, the oldest golf resort in Oregon, and one of the best restaurants on the Northern Oregon Coast.

SanDiego.Org
12/16/2015
4 San Diego Inspired Dishes

(Blog post--copy) At one of Vacasa's comfortable and relaxing San Diego vacation rentals, you can experience a one-of-a-kind getaway, whether you're steps from the beach or tucked away from the noise and crowds in a quiet, walkable neighborhood like Sherman Heights.

Waiter.com Food Delivery Blog
09/05/2014
5 Easy Steps to a Healthier Office Breakfast to Kickstart the Day

(Blog post--ghostwriter) Back away from the pop-tarts and donuts. Starting the work day off with a healthy office breakfast available to your staff can do many things - it can add to the health and well-being of your employees and let them know that they are appreciated.

Vacasa
03/10/2014
About Eugene

(Landing page--copy) You might be tempted to think that Portland is the star when considering a Willamette Valley vacation rental, but you'd be missing out on Eugene - recently ranked by Money Magazine as one of the six best cities to live in.

Vacasa
06/06/2014
About The San Juan Islands

(Landing page--copy) Discover the concept of "Island Time" with a unique getaway in one of our postcard-perfect San Juan Islands vacation rentals. Accessible only by air or boat, this amazing group of islands dot the crystal blue waters of Puget Sound, and offer an unbelievably restful retreat from the busy world. It's a slowed down, easy pace of life filled with natural scenery, crisp fresh air, and lazy afternoons whale watching, hiking, or biking.

Vacasa
04/17/2014
About The Central Coast

(Landing page--copy) This scenic section of the Central Coast is home to many art galleries, one-of-a-kind shops, and of course, the amusement park atmosphere of the Santa Cruz Beach Boardwalk. When you need a break from exploring, grab a fish taco from one of the many beach-side taquerias and take in the view.

Stash Tea
10/27/2010
Guayusa: Energy From Ecuador

(Education blog post--copy) Guayusa is a rare, naturally caffeinated herbal infusion produced from the leaves of a holly tree native to the Amazon Rainforest of Ecuador.

Real Estate Listing Copy (Product Descriptions)

Bungalow
03/09/2020
Polished Larchmont apartment off Western Avenue

(Online listing description--copy) Stylish LA living is within reach at this sleek 4 bed, 3 bath Larchmont apartment. This space is highlighted by an open and contemporary floor plan that’s ideal for entertaining. Best of all? This building offers access to a shared rooftop deck. Just grab your sunglasses and a favorite book to elevate your downtime while the city bustles below.

Bungalow
03/05/2020
Gorgeous Ridgewood apartment with rooftop deck

(Online listing description--copy) Upgrade your living arrangements at this upscale 4 bed, 2 bath Ridgewood apartment. Boasting details like exposed brick walls and 20-foot tall ceilings, this space offers plenty of stylish appeal. Make late-night grilled cheese in the fully equipped kitchen--there’s even a dishwasher to help clean up! This deluxe building offers a rooftop deck, a laundry room, and a gym.

Bungalow
01/08/2020
Sunny Sherman Oaks home with landscaped backyard

(Online listing description--copy) Enjoy endless charm at this recently remodeled 8 bed, 5 bath Sherman Oaks home. This lovely space boasts hardwood floors and classic wood beam details on the main level. The many windows bring the outside sun indoors for plenty of natural light.

Bungalow
11/18/2019
Bright Somerville home near Union Square

(Online listing description--copy) Say hello to this light-filled 4 bed, 1 bath Somerville home. Charming details like gleaming hardwood floors and tall ceilings offer elegant living. You’ll feel right at home in the stylishly designed common areas, including a full kitchen and large dining area. It’s perfect for a Friendsgiving and other celebrations. Spacious bedrooms include built-ins for extra storage and plenty of character.

Vacasa
04/18/2018
Esherick MiniMod - Sea Ranch, CA

(Online listing description--copy) Discover peace and privacy in your very own redwood grove at this two-bedroom Sea Ranch home, an architectural wonder with a wealth of innovative design, a private hot tub and patio, and a stunning location within earshot of the ocean.

Vacasa
09/05/2017
Park Avenue West 603: Roosevelt Retreat - Portland, OR

(Online listing description--copy) Enjoy luxurious living in an unbeatable location in this amazing downtown Portland condo! Full of designer touches and upscale decor, this vacation rental has the best possible views of the city from its wrap-around, floor-to-ceiling windows, and includes many amenities, access to local activities, and public transit options to make your stay absolutely perfect.

Vacasa
03/24/2017
Whittier Cabin - Sunriver, OR

(Online listing description--copy) When the hustle and bustle of life is making you feel like you need to get away from it all, it just might be the perfect time to make your way to Whittier Cabin. This warm and cozy log cabin offers the perfect blend of rustic charm and comfortable furnishings.

Print Copy

Community Vision Quarterly Newsletter
04/05/2006
Meet the Mocha Mama Team!

(Newsletter article) Mocha Mama is Community Vision's full-service deli/coffee counter, located in the Maywood Center at Mount Hood Community College.

Resource Recycling Magazine
05/06/2003
Facility Focus: Recycling trailers serve different types of rural communities

(Magazine article) Establishing a recycling program in rural and in large, spread-out communities can be challenging. Curbside recycling can be expensive and inefficient, making it necessary to investigate alternatives. For these types of communities, trailer recycling can be an attractive solution.

Email (copywriting, graphics, design)

Recipe Development (includes photos unless otherwise indicated)

Fennel-twist
03/12/2016
Comfort Food: Chana Dal Chowder with Turmeric, Ginger, and Garlic

Feeling a little meh? Forget the chicken noodle soup, this is what you want when you're craving a big bowl of comfort! This is a meal for chilly days or sleepy evenings when you're not quite sure if you're catching a cold or if you just need to recharge.

Bob's Red Mill's Recipe Box
09/06/2012
Spelt Minestrone

Spelt is combined with winter vegetables for a hearty meal. Bacon can be omitted and replaced with one tablespoon of olive oil for a meat-free version.

Copper River Salmon
09/15/2010
Coho Salmon & Corn Chowder

Filling and full of fresh flavors, this Coho salmon chowder will warm you up this fall. (Photo from Copper River Salmon.)