Lyndsey Sheedy Reid

Copywriter

United States

Digital and print copywriter with 7+ years experience.

Portfolio

Digital : Landing pages

att.com
01/04/2019
CINEMAX landing page

Part of the premium channel landing pages within att.com for DIRECTV customers.

virginmedia.co.uk
11/02/2015
Cable My Street

Dedicated micro-site within Virginmedia.co.uk to explain the Cable My Street initiative.

virginmedia.co.uk
04/04/2016
Homepage Redesign

Redesigned homepage for prospective customers to entice them to switch to Virgin Media.

Digital : Marquees & tiles

att.com
11/05/2018
Featured offer tiles

3 x offer tiles featured on the AT&T Holiday Gift Guide to promote various offers.

att.com
08/03/2018
Featured offer marquee

Short copy for a homepage marquee promoting a Beats headphone offer to tie in with an offer on the iPhone X.

att.com
09/07/2018
NFL SUNDAY TICKET teaser video

A teaser tile to encourage visitors to watch a short video about NFL SUNDAY TICKET and add it to their DIRECTV package.

Email Marketing

Nickelodeon
04/03/2018
Nickonfidential

Quarterly CSR email for Nickelodeon employees.

Blue Chilli
2013
Blue Chilli Christmas email

One-off eshot sent to Blue Chilli clients at Christmas to promote the company Christmas game.

Bosch Car Service
2013
Bosch Car Service spring email campaign

One-off eshot sent to female drivers as part of a spring campaign to encourage them to consider taking their car to a Bosch Car Service garage.

Published articles

Business Insider
15 things nurses know that others don't

Being a nurse is an incredibly challenging yet rewarding career, nurses say. Every day is different, and each new shift offers plenty of learning opportunities. So we asked nurses to share the best things they've learned in their line of duty that others probably don't know. Successful nurses are unflappable, unstoppable, and incredibly hardworking.

Business Insider
Nurses share the 12 funniest things they've heard patients say

If you're a nurse dealing with one patient after the next, you can usually find humor in some of the lighter scenarios. Whether they're waking up from anesthesia or being totally honest and frank, patients can say the funniest things. We asked nurses to let us in the most memorable things a patient has said to them.

Business Insider
03/26/2018
18 British words and phrases that don't mean what you think they do in America

Brits and Americans might speak the same language, but there are plenty of British words, phrases, and slang that mean something totally different in America. These differences can cause embarrassment or even get you into trouble. If you ask a British woman about her pants, for example, she'll assume you're asking about her underwear, not her trousers.

Business Insider
9 words and phrases only nurses understand

If you've ever been a patient in the ER or a doctor's office, odds are you've heard a nurse throw around some unusual words or phrases. Thanks to popular TV hospital dramas, we're familiar with phrases such as "coding," "stat," and "crash cart."

Outdoor advertising

Printed Publications

Grow in Wychavon
01/17/2014
Grow in Wychavon book

(B2B) An inward investment publication which celebrated 50 local entrepreneurs and businesses and encouraged other businesses to consider Wychavon as an ideal business location.

Bosch Zuender
11/28/2014
Bosch Zuender 2014 newsletter

Quarterly global internal comms publication to inform associates about the latest Bosch UK news.

Worcester, Bosch Group
02/27/2015
WAI's Choice Newsletter

(B2B) Quarterly newsletter for members of the Worcester, Bosch Group Accredited Installers program.

Superbrands Annual 2014
01/08/2014
Superbrands editorial

Editorial for the Bosch page in the esteemed Superbrands 2014 annual.

Press Releases and Promotional Material

York Fitness
01/18/2013
York Fitness - A Legacy

(B2B) Press release for distribution in China to introduce the York Fitness brand.

Bosch UK
03/26/2015
A bright spark moment

Internal comms for Bosch about the invention of the spark plug

Asian Lite
11/20/2014
The Winter Killer

Article written on behalf of an installation company warning the elderly Asian community about the dangers of CO2 poisoning.

Worcester, Bosch Group
02/02/2015
Extended guarantee material

A printed promotional leaflet explaining the extended guarantee on Worcester, Bosch boilers

The Lily Mae Foundation
07/12/2012
The Lily Mae Foundation promotional leaflet

Leaflet written and designed to be left in the family rooms at maternity wards to offer support to parents who have recently been through the trauma of a stillbirth.