Digital : Landing pages
Lyndsey Sheedy Reid
Copywriter
United States
Digital and print copywriter with 7+ years experience.
United States
Digital and print copywriter with 7+ years experience.
Digital : Landing pages
Dedicated landing page for Game of Thrones content.
Part of the premium channel landing pages within att.com for DIRECTV customers.
Dedicated micro-site within Virginmedia.co.uk to explain the Cable My Street initiative.
Redesigned homepage for prospective customers to entice them to switch to Virgin Media.
Digital : Marquees & tiles
Episodic marquee and copy to tie in with March Madness.
Part of a project to create holiday-themed marquees for the TV pages within att.com.
Marquee for AT&T customers to download an app for a free movie ticket.
Marquee for for segmented visitors to encourage them to switch to a DIRECTV + AT&T Internet bundle.
Short copy to promote an accessories offer on the accessories page.
3 x offer tiles featured on the AT&T Holiday Gift Guide to promote various offers.
Short copy for a homepage marquee promoting a Beats headphone offer to tie in with an offer on the iPhone X.
A teaser tile to encourage visitors to watch a short video about NFL SUNDAY TICKET and add it to their DIRECTV package.
Email Marketing
Weekly sales email promoting upcoming trips.
Weekly sales email promoting upcoming trips.
Sales email to announce the new Digital Storytelling specialization at UCLA Extension.
One-off eshot sent to Blue Chilli clients at Christmas to promote the company Christmas game.
One-off eshot sent to female drivers as part of a spring campaign to encourage them to consider taking their car to a Bosch Car Service garage.
Published articles
Being a nurse is an incredibly challenging yet rewarding career, nurses say. Every day is different, and each new shift offers plenty of learning opportunities. So we asked nurses to share the best things they've learned in their line of duty that others probably don't know. Successful nurses are unflappable, unstoppable, and incredibly hardworking.
If you're a nurse dealing with one patient after the next, you can usually find humor in some of the lighter scenarios. Whether they're waking up from anesthesia or being totally honest and frank, patients can say the funniest things. We asked nurses to let us in the most memorable things a patient has said to them.
Nurses are the life and soul of the healthcare profession, providing comfort, kindness, and care to patients every day It's a challenging job and one that requires hard work, dedication, and a very thick skin. The Bureau of Labor Statistics estimates there are over 2.8 million nurses working in America right now.
Brits and Americans might speak the same language, but there are plenty of British words, phrases, and slang that mean something totally different in America. These differences can cause embarrassment or even get you into trouble. If you ask a British woman about her pants, for example, she'll assume you're asking about her underwear, not her trousers.
Americans have a reputation for working longer hours than almost anyone else. Surveys show that the typical American work day is 8.15 hours, compared to 7.42 for British people. We analyzed the daily routines of American and British people to see how different they really are.
Everyone's guilty of occasionally telling lies at work. Most of us tell lies in an attempt to appear more competent. Business Insider spoke with Lynn Taylor, a national workplace expert, to discover the most common white lies told in the workplace, and what to do instead. You're a liar.
If you've ever been a patient in the ER or a doctor's office, odds are you've heard a nurse throw around some unusual words or phrases. Thanks to popular TV hospital dramas, we're familiar with phrases such as "coding," "stat," and "crash cart."
Americans hold on to a lot of stereotypes about British people. Not all British people sound like the Queen when they talk. People who live in Birmingham, Liverpool, and Manchester are generally considered to have the worst accent in the UK. There are plenty of American stereotypes of what it's like to be British.
The UK and the US may share a common language, but the cultural differences can make the two places feel as if they're worlds apart. When it comes to work-life balance and careers, there are some major differences between Americans and Brits.
Outdoor advertising
BIllboard displayed on The High Line to promote Lindblad Expeditions and the Turtle Conservancy.
BIllboard displayed on The High Line to promote Lindblad Expeditions and the Turtle Conservancy.
Printed Publications
Quarterly travel brochure to promote Lindblad Expeditions trips to Alaska.
(B2B) An inward investment publication which celebrated 50 local entrepreneurs and businesses and encouraged other businesses to consider Wychavon as an ideal business location.
Quarterly global internal comms publication to inform associates about the latest Bosch UK news.
Annual publication for both internal and external use at Bosch UK.
(B2B) Quarterly newsletter for members of the Worcester, Bosch Group Accredited Installers program.
Annual publication for both internal and external use at Bosch UK.
Editorial for the Bosch page in the esteemed Superbrands 2014 annual.
Press Releases and Promotional Material
(B2B) Press release for distribution in China to introduce the York Fitness brand.
Internal comms for Bosch to explain their new misson statement.
(B2B) Article to introduce Bosch Energy and Building Solutions, a new division within Bosch UK, and the divisions new Climotion technology.
Internal comms for Bosch about the invention of the spark plug
Press release to encourage journalists to visit www.bosch.co.uk/ces to find out about the Bosch technology on show at the Consumer Electronics Show.
Article written on behalf of an installation company warning the elderly Asian community about the dangers of CO2 poisoning.
(B2B) Print adverts to establish and promote standards of safety, quality and reliability in the automatic door industry.
A printed promotional leaflet explaining the extended guarantee on Worcester, Bosch boilers
Leaflet written and designed to be left in the family rooms at maternity wards to offer support to parents who have recently been through the trauma of a stillbirth.
Leaflet to launch and advertise fruit and vegetable delivery service Mr Robinson.