Lorre Luther

Freelance Digital Copywriter


Hey There. Welcome to my portfolio page! I write just about everything you can imagine — from news articles to best-of rundowns (and everything in between). I work almost exclusively with online venues and produce articles that inform and entertain as well as e-commerce copy that convinces people to do things like hit "buy"— think product descriptions, category pages, buying guides, landing pages and product reviews. I'm originally from the United States but now live in the Netherlands — Rotterdam, to be exact. Reach out if you have any questions.  


Pet Articles

Pet Keen
History of Persian Cats: Origins & Ancestry Explained | Pet Keen

You've probably fallen in immediate love if you've ever seen a Persian cat. These gorgeous fluffy kitties are known for their affectionate laid-back natures, tendency to enjoy lounging around, and all-around adaptability. Marylin Monroe had a Persian cat named Mitsou, and one of these regal felines even kept Queen Victoria company.

Pet Keen
Why Do Dogs Like Ice? 5 Likely Reasons | Pet Keen

Have you ever wondered precisely why your dog loves ice? Is it the taste, the sound of the crunch, or just plain curiosity that drives your four-footed friend to flirt with various states of canine ecstasy after snagging that errant ice cube from the floor?

Holland Times and Other News Articles

The Holland Times
Lack of trust in the rule of law grows in the Netherlands

At least one-third of Dutch citizens believe the government would be justified in violating democratic norms to resolve pressing issues such as the climate crisis and housing shortage, according to a new report by the Verwey-Jonker Institute on a study into illiberalism in the Netherlands.

Holland Times
Amsterdam sees drastic drop in tourist rental listings

Recent steps taken by Amsterdam's city council to reduce problems associated with overtourism appear to be paying off - the number of tourist rentals advertised on platforms such as Airbnb fell substantially as a result of a registration number requirement that took effect on 4 October: from 16,648 in March of this year to 2,924 on 4 October.

Holland Times
E-commerce is here to stay

Over the past two years, online shopping has drastically increased in the Netherlands. According to numbers released by the Knowledge Institute for Mobility Policy (KiM), Dutch shoppers purchased more goods and services online in 2020 and 2021 than ever before. Online sales of products such as clothes and electronic devices grew by 41% between 2019 and 2020.

Holland Times
Second lockdown threatens many sectors of the Dutch economy

With the introduction of the second lockdown in December 2020, several Dutch industries are facing the looming spectre of bankruptcy. Two industries have been particularly hard hit by the COVID-19 regulations: cultural institutions and retail, leaving museum directors and store owners struggling to develop creative ways to stay afloat.

Holland Times
Dutch municipalities to receive 1.3 billion extra euros for youth care

Dutch municipalities will receive 1.3 billion additional euros next year to improve youth services under an agreement reached with the national government. The support will augment the 300 million euros already promised for 2022 to address budget shortfalls.

Holland Times
KLM to launch KLM Holidays package-travel division

KLM recently announced plans to launch a package-travel division, KLM Holidays, to sell vacations directly to consumers. The company will offer travelers packaged vacations in which flights, hotels, tours and rental cars can be booked in one purchase.

The DC Voice
Dutch Citizens Shocked by the Storming of the Capitol

It was 7 pm in the Netherlands when rioters opposed to the certification of the 2020 U.S. election results breached the U.S. Capitol on January 6th, 2021. With few places to go due to a strict COVID-19 lockdown throughout the nation, shocked Dutch citizens watched as the violence unfolded in Washington.

Holland Times
University of Amsterdam struggles with growing numbers of international students

This year, for the first time in its history, the University of Amsterdam (UVA) enrolled more than 40,000 students. According to university numbers, there were 39,051 undergraduate and master's students attending the university last year. That number rose to 41,206 for the 2021/22 academic year, an increase of approximately 6 percent.

The DC Voice
The Netherlands Celebrates International Women’s Day

Every year on March 8th, International Women’s Day celebrations take place around the world, including in the Netherlands. Festivities in this small nation on the edge of the North Sea will be different this year due to public gathering restrictions intended to limit the spread of the virus that causes COVID-19.

Holland Times
Big Brother is indeed watching you

Edition 28 June 2019, by Lorre Luther A Volkskrant investigation conducted earlier this year revealed that at least 60 Dutch municipalities engage in Wi- Fi tracking. Amsterdam, Rotterdam, Hengelo, Leiden and Alkmaar regularly use this controversial technology to monitor the size of crowds and make public safety decisions, such as where to focus police resources.

Holland Times
School Board spending choices contribute to national teacher shortage

Edition 31 October 2019, By Lorre Luther On 5 July, various Dutch teachers' unions sent a letter to Arie Slob, Minister for Elementary and Secondary Education, demanding the government make more money available to address deficiencies in Dutch primary and secondary education.

Holland Times
Controversy erupts over burka ban

Edition 28 December, by Lorre Luther After more than 13 years of debate, theDutch government approved a limited burka ban last summer. On June 26, 2018, the Eerste Kamer passed the measure, and the bill became law. The ban prohibits individuals to wear face-covering garments in schools, universities, hospitals, government buildings and in public transportation.

The DC Voice
5 Things You Need to Know About Washington's ANCs

Advisory Neighborhood Commissions (ANC) play a critical role in the District of Columbia governance. These elected bodies deal with issues of local importance. They function as liaisons between neighborhoods and the DC government. This article will introduce you to the basics every politically engaged District resident needs to know about ANCs.

The DC Voice
International Perspectives on Sex Work Decriminalization

On October 17, 2019, the city council heard testimony regarding a proposed law that would decriminalize sex work in the District of Columbia. David Grosso, Robert White, Anita Bonds and Brianne Nadeau introduced the current version of the bill in June of this year.

Holland Times
Is Dutch dying in Amsterdam?

Edition 19 April 2019, by Lorre Luther Every Saturday afternoon, worshipers flock to De Krijtberg, a picturesque Catholic church in the heart of Amsterdam, to celebrate mass. The priest leads the congregation in English. Head to a restaurant or cafe inside the grachtengordel, and you're more likely to hear "What can I get for you?"

Holland Times
Eligibility period for the 30% tax rule decreased from eight to five years

Edition 30 October 2018, by Lorre Luther On Prinsjesdag 2018, the Dutch government announced an important change in the duration of the 30% tax rule. Starting next year, workers will only be able to take advantage of the plan for a period of five years, instead of the currently permitted eight.

Holland Times
Van Ark suggests disabled individuals work for less than minimum wage

Edition 29 May 2018, by Lorre Luther On April 26, 2018, the Dutch House of Representatives debated a proposal that would allow employers to pay disabled workers less than the minimum wage. Tamara Van Ark, State Secretary for Social Affairs and Employment, introduced the measure. Unemployment among handicapped workers in the Netherlands is extremely common.

Holland Times
Schiphol Airport experimented with online appointment booking for security screening

Edition 28 December, by Lorre Luther In the last months of 2017 a limited number of passengers flying out of Amsterdam's Schiphol Airport had the opportunity to participate in the Personal Security Pass program trial. During the two week experiment that lasted from November 28 until December 11, travelers were able to book specific security screening times.

Holland Times
Refugees in front of the classroom

Edition 30 October 2018, by Lorre Luthe Last month, fifteen highly-educated refugees from Syria, Uzbekistan, Sudan and elsewhere found themselves back in the classroom. Years after having graduated from universities in their home countries, they began a new course of study that would qualify them to teach in the Netherlands.

Holland Times
Regional shortages of general practitioners threaten healthcare

Edition 30 August, by Lorre Luther After Wilko Siderius moved from Beekbergen to Leeuwarden early in 2018, he attempted to find a local family physician close to his new home. Although suffering from life-threatening colon cancer, Siderius was unable to find a general practitioner willing to oversee his care.

Holland Times
Pim Fortuyn's murderer no longer required to report to Parole Office

Edition 28 June 2018, by Lorre Luther In the last week of May, a judge ruled Volkert van der Graaf, the man who shot and killed politician Pim Fortuyn, will no longer be required to meet with the parole department in order to comply with the rules of his conditional release.

Holland Times
Dutch take home pay increases for most workers

Written by By Lorre Luther The first paycheck of 2018 brought welcome news for most employees in the Netherlands- more take home pay. The amount of money that will be deposited into affected employees' bank accounts this year will increase even if their gross wages remain the same.

Holland Times
Former PVV politician Joram van Klaveren converts to Islam

Edition 8 March, by Lorre Luther Joram van Klaveren, a former member of Geert Wilders' Partij voor de Vrijheid (PVV) recently announced his conversion to Islam. He was a member of the Tweede Kamer, the Dutch House of Representatives, from 2010 until 2017.

Holland Times
Rotterdam's new Botlek bridge reaches an unwelcome milestone

Edition 26 October, by Lorre Luther On September 29th of this year, the Botlek bridge near Spijkenisse malfunctioned for the 100th time. Around six o'clock on Friday morning, the bridge went up and refused to come back down. The stand off lasted for just over two hours.

Holland Times
Registered partnerships rise in popularity

Edition 28 September, byLorre Luther Dutch couples are increasingly turning to registered partnerships when they decide to make their relationship official. In 2016, almost 81,000 couples entered into a legally recognized commitment. Just over 19 percent chose registered partnership instead of marriage, according to data collected by Statistics Netherlands, CBS.

Legal Writing

Setting Up a Construction Related Business

Congratulations! You've decided to start your own construction or contracting business. You've written a business plan and lined up financing. Now it's time to take care of the legalities. Most states, including Texas, have specific requirements you'll need to follow to stay on the right side of the law.

Bloom Legal
What Is Probable Cause?

Let's talk about probable cause. What it is, when the police need it and what it means if you've been arrested in Louisiana. Simply put, the police can only arrest you in Louisiana under two circumstances-if they have a warrant or probable cause to believe you've committed a crime.

Bloom Legal
Everything You Need to Know About Prescription Drug Charges in New Orleans

If you've been following the news lately, you probably know the use of opiate and other prescription drugs has become a hot topic. Law enforcement agencies across the country, including in New Orleans, have begun paying increased attention to prescription drug crimes. At Bloom Legal think it's important to understand how the law works.

Bloom Legal
If I'm In an Uber or Lyft Accident, Whose Insurance Will Cover Me?

Let's start with the basics. Uber, Lyft and every state in the nation, including Louisiana, require drivers to have auto insurance. Drivers must comply with the minimum coverage requirements of the state in which they live to work through both platforms. Because some insurance providers exclude rideshare activities from coverage, both Uber and Lyft step in to fill the gap.

Travel Writing

Top 10 Food Tours In Miami, Florida

You don't have to search too hard to find beautiful people in Miami, Florida. And the sun sure likes to shine on this city of champagne and beaches. So if you're heading to Miami for a few days of rest and relaxation, good choice.

10 Best Things To Do In Cremona, Italy

Craft has met, and then become, art for centuries in Cremona, Italy. In this city of craft, Andrea Amati designed the first violin for Lorenzo de Medici, and Antonio Stradivari and Andrea Guarneri learned and perfected the art of violin making. Cremona's history rests comfortably in its streets; its past creating the present.

9 Best Things To Do In Gouda, The Netherlands: More Than Just Cheese

Gouda is a medium-sized city, in the province of South Holland, known for its unique city hall and Sint-Janskerk. Het Stadhuis, or City Hall, is a frequently photographed, stone, Gothic building, with stunning red shutters, that sits on the edge of the main market square, in the historic center of the city.

7 Best Things To Do In Troy, New York: A Step Back In Time

During the Industrial Revolution, Troy was wealthy and on the move. The Erie Canal, Hudson River, and several major rail road lines all came together in this small town that once sparkled with the wealth and trappings of the Gilded Age.

Top 9 Food Tours In Toronto, Canada

There's no shortage of fun things to do in Toronto, Canada. From Fort York to the Royal Ontario Museum, there are more than enough things to occupy a traveler for weeks on end. How about going on a delicious food tour to structure your exploration of the city?

9 Best Things To Do In L'Aquila, Italy

L'Aquila sits in a quiet valley, safely enclosed within its medieval walls. The Apennine Mountains rise around this city, founded in the 13th-century, which is now the capital of Abruzzo and the province of L'Aquila. The winding streets, Baroque churches, Renaissance buildings, and beautiful plazas of this city will charm you.

8 Great Food Tours In New York City

You can indulge in just about every type of cuisine imaginable in New York City, USA. From fine dining to food trucks, the ways to feed your culinary imagination just don't end in this brash and vibrant city. People from all over the world bring their drive and dreams to this city that embraces effort and creativity.

12 Best Things To Do In Lviv, Ukraine

Lviv, Ukraine is an architectural and cultural treasure. UNESCO declared the historic center of the city a world heritage site. Expanding outward from Rynok Square, the streets of Lviv's historic center overflow with stunning masterpieces of artistic craftsmanship. Italian architects and German builders worked alongside local artisans to create the beauty of Lviv's historic downtown.

8 Best Tours In Savannah, Georgia

Savannah, a sultry city full of southern charm, lies on the banks of the Savannah River just 20 miles (32 kilometers) inland from the Atlantic Ocean. This reserved subtropical town comes graciously alive once you get to know its charms. Founded in 1733, Savannah, once the British capital of the Province of Georgia, played an important role in both the Revolutionary and Civil Wars.

8 Great Wine Tours In Osoyoos, Canada

Osoyoos, Canada is a small town in the far south of British Columbia's Okanagan Valley. With an inviting landscape of rolling hills, picturesque lakes, and gorgeous orchards, the valley is full of British Columbia's famous outdoor beauty. It's also one of the finest wine growing regions in the world.

8 Great Tours Of Curitiba, Brazil

Curitiba is a dynamic, mid-sized city in southeastern Brazil. Full of parks, green spaces, and remarkably free of traffic congestion, this capital of the state of Paraná is internationally recognized for its innovative urban planning.

Miscellaneous Roundup

Setting KPIs for Product Pages and Improving Performance

Before we start talking about things you can do to improve product pages that drive KPIs, it might be helpful to review a few basic concepts. Let's start by discussing KPIs - what they are, why they're so important, and how to set them.

Product Descriptions, Category Pages and Store Pages

ASICS America Store Page for Slickdeals

Get running for less with ASICS promo codes and coupons. Use these ASICS discounts to score great deals on running shoes, accessories and clothes.

Apple Certified Refurbished Store Page for Ebates

Steve Jobs, Steve Wozniak and Ronald Wayne founded Apple Computers in 1972. Headquartered in Cupertino, California, it has grown into one of the world’s most popular producers of consumer electronics.

Toilet Category Page for Staples

Staples® offers an extended selection of toilets that meet a variety of facilities maintenance needs. It stocks selections from several top manufacturers, including American Standard®, Stansport®, Toto, and Zurn®. Choose between urinals, free-standing, and wall mounted items to outfit unisex, men’s, and women’s bathrooms.

NBA Fan Apparel & Souvenirs Landing Page for eBay

NBA superfans, you've come to the right place. From throwback jerseys to cute and sassy apparel just right for game time, showing your team spirit never goes out of style. Enjoy browsing and talking a bit of trash along the way.

Honeycutt Air Conditioning Affiliate Page for Trane

The husband and wife team of Steve and Wendy Honeycutt started Honeycutt Air Conditioning in 1984. Steve and Wendy treat their employees and customers like family. They take pride in providing flexible and honest service to the Austin County, Texas community.

Robb Vices Store Page for Ebates

Robb Vices, an up-and-coming company headquartered in New York City, delivers boxes full of themed, curated, luxury products to subscribers on a monthly basis. With a mission to provide discerning men with exclusive products, Robb Vices does the hard work of finding the latest tasteful luxury items for you.

LUSH Cosmetics Coupons Store Page for Slickdeals

Lush Cosmetics offers sensuous makeup and personal care items customers have used to keep looking gorgeous since 1995. It specializes in colorful, dynamic health and beauty products that are kind to your skin.

Travel Deals Category Page for Slickdeals

Finding great travel deals is easy when you book rental cars, flights and hotels using the discounts and promos from the compiled list on our website. From discount codes to sales, there are tons of ways to save on travel bookings. Pick a destination and start searching for travel offers you can use when booking accommodations and flights.