Lori Nelson-King

B2B WRITER | EDITOR

United States

I write direct, persuasive content for B2B companies. Email: [email protected]

Portfolio
Inboundlogistics
11/13/2020
How Cold Chains Can Be Optimized for the Delivery of a COVID-19 Vaccine

[Ghost writer] Cold chains need to be able to provide the right vaccines in the right condition and at the right time to be successful. Pharma companies can successfully distribute the COVID-19 vaccine if they can achieve true visibility and collaborate to creatively solve cold logistics issues.

Cloudleaf
Sensor Selection Guide

Choosing the right IoT sensor has a big impact on the success of the use case as well as on the broader technology in place in the organization. The selection process can be complex, particularly as the sensor landscape continues to evolve rapidly. This guide covers important topics to think about as you evaluate available IoT devices.

Cloudleaf
06/29/2020
Creating a Resilient Supply Chain

This eBook describes a variety of methods, approaches and best practices for improving supply chain visibility in your organization.

Quantcast
10/14/2021
Tapping into People's Creativity and Passion with Quantathon | Quantcast

As Chief Technology Officer, I lead our product and engineering teams here at Quantcast. I'm constantly thinking about how we can more deeply understand our customer's pain and how we can develop innovative solutions that improve the lives of both our customers and employees.

Quantcast
10/08/2021
How to Get Started with Cookieless Campaign Testing | Quantcast

Everyone knows that well-executed advertising can boost your brand, increase interest in your products, and generate revenue. However, it's easy to launch a campaign, but meeting and exceeding key performance indicators (KPIs) is another matter. That's where advertising test budgets come in.

Quantcast
11/05/2021
Going Beyond a DSP | Quantcast

In our conversations with prospective customers, one question that we are often asked is, "How is the Quantcast Platform different from other ad tech solutions on the market?" or "Is this a DSP?"

Cloudleaf, Inc.
10/13/2020
How Limited Supply Chain Visibility Can Impact Your Business - Cloudleaf, Inc.

[Ghost writer] Five years ago, simply knowing the location and quantities of assets within your four walls was considered adequate "supply chain visibility." These days, it's clear that organizations need to have complete, real-time views and insights across the ecosystem-from suppliers through production and distribution to customers.

Cloudleaf, Inc.
04/15/2020
Architecting the Ideal Supply Chain: It's a Journey - Cloudleaf, Inc.

[Ghost writer] Transforming a traditional supply chain into a data-driven asset doesn't happen overnight; it's a journey that involves planning, assembling a talented team, gaining support throughout the organization, and putting together a smart combination of AI and analytics to help you make sense of it all.

Cloudleaf, Inc.
04/30/2020
Supply Chain Lessons Learned from Post-Tsunami Japan - Cloudleaf, Inc.

[Ghost writer] In 2011, the world saw how a 9.0 earthquake and tsunami devastated local production and power generation in Japan, causing massive supply chain disruptions for companies all around the world. There are lessons from that enormous natural disaster that we can use to mitigate the disruptions from today's COVID-19 pandemic.

Cloudleaf, Inc.
05/07/2020
How Supply Chain Visibility Can Help You Monitor Compliance Issues - Cloudleaf, Inc.

[Ghost writer] The global supply chain compliance landscape has changed dramatically over the last several years, with many companies facing heavy fines from non-compliance and delayed access to global markets due to difficult and complex international regulatory trade requirements, the increased pace of federal regulatory changes, changing trade agreements due to geopolitical reasons, and global logistics disruptions.

Cloudleaf, Inc.
05/19/2020
Your Underlying Decision Support System is Supply Chain Visibility - Cloudleaf, Inc.

[Ghost writer] Your Underlying Decision Support System is Supply Chain Visibility By Frank Jones Supply chain visibility is no longer a back-office activity; it's the cornerstone of any supply chain digital transformation, whether you have 10,100 or 10,000 suppliers. In today's challenging and complex global environment, supply chain visibility is a key requirement.

Cloudleaf, Inc.
05/27/2020
Building a Resilient Supply Chain is a Continuous Project - Cloudleaf, Inc.

[Ghost writer] The supply chain world is continually changing, requiring CSCO's to stay on top of fast-changing markets, changing partner/supplier relationships, tariffs, increasing customer expectations, and of course, complete global disruptions such as the COVID-19 coronavirus.

Cloudleaf, Inc.
08/07/2020
How Many Pharma Products Are We Losing from Temperature Failures? - Cloudleaf, Inc.

[Ghost writer] The cold chain industry faces major risks and challenges, and these risks can have disastrous consequences. Billions of dollars' worth of pharmaceutical products are stored and shipped at improper temperatures, or they're delayed and end up reaching their destinations after the products have expired.

Cloudleaf, Inc.
09/14/2020
In 2020, Supply-Chain Digitization Is No Longer Optional - Cloudleaf, Inc.

[Ghost writer] Without a doubt, uncertainty and unpredictability will continue to increase. Whether you're a bio pharma company grappling with temperature excursions, or an automaker relying on critical assembly-line components that only China produces, you're bound to be affected.

Cloudleaf, Inc.
Cloudleaf Safe2Go™

Web copy: Cloudleaf's Safe2Go solution allows a safe and seamless transition back to work COVID-19 sensor band, paired with a mobile app continuously captures and sends body temperature data/location data to your dashboard Continuous Visibility into Body Temperature and Location Control tower views with dashboard, analytics, alerts, incident resolution Dwell times, temperature

Supplychainbrain
11/12/2020
Why Data and Context Are Essential for Supply-Chain Visibility

[Ghost writer] COVID-19 took the world by surprise, and has upended world economies, communities, schools, hospitals, businesses and supply chains. While the full impact of the virus is still unknown, it has had a major impact on global supply chains, from raw materials to finished products.

Cloudleaf, Inc.
Supply Chain Visibility - Cloudleaf, Inc.

Web copy: Achieve Continuous Visibility Across Your Supply Chain Given the growing levels of globalization, economic uncertainty, competition, and rising customer expectations in the marketplace, it's become increasingly critical for companies to be able to have near-optimal visibility into their complex, global supply chain.

Supply and Demand Chain Executive
10/30/2020
What's Missing From Your Supply Chain Visibility is Soft Attribute Tracking

[Ghost writer] The Coronavirus disease (COVID-19) has had a major impact on the efficiency and effectiveness of supply chains across the world. Even before the arrival of COVID-19 pandemic, supply chain organizations struggled to manage the large workflow of interlinked processes that make up their end-to-end supply chain.

Cloudleaf
01/01/2020
Supply Chain Visibility Index: The Definitive Guide

Given the growing levels of globalization, competition, and rising customer expectations in the marketplace, it’s become increasingly difficult for companies to gain complete visibility

Cloudleaf, Inc.
CSafe Global - Cloudleaf, Inc.

Cloudleaf Solution Cloudleaf's solution delivers the artificial intelligence, IoT and advanced analytics capabilities that CSafe requires, along with a highly customizable cloud-based platform. Cloudleaf's powerful cold chain solution combines CSafe's state-of-the-art thermal shipping solutions with the Cloudleaf Digital Visibility Platform, providing CSafe customers and support staff with 24/7 access to monitor every shipment and intervene if necessary.

Cloudleaf
Cloudleaf WorkSafe Datasheet

WorkSafe keeps both customers and employees safe by monitoring employee entry/exits and dwell times and as well as monitoring employees’ temperatures in real time in the workplace. The WorkSafe solution provides businesses with a COVID-19 Health & Safety dashboard, analytics, alerts, incident resolution features, and employee reference checks against contact-trace databases.

Cloudleaf, Inc.
Web copy: Cloudleaf WorkSafe

Cloudleaf WorkSafe™ is a software application that enables businesses to plan a safe and thoughtful return to work. WorkSafe is an easy to deploy, cost-effective, confidential temperature and location monitoring solution for social distancing and employee health as well as a mobile app.

Cloudleaf, Inc.
04/03/2020
Understanding Your Supply Chain is More Important Than Ever - Cloudleaf, Inc.

[Ghost Writer] Understanding Your Supply Chain is More Important Than Ever By David Parker There's no question that managing supply chains in 2020 is a challenge. A myriad of geopolitical, economic, health, environmental and technological trends continue to impact global supply chains.

Cloudleaf, Inc.
02/25/2020
How to Close the Gaps in Your Supply Chain Visibility

[Ghost writer] Do you think that you might have gaps in your supply chain ecosystem? The good news is that tremendous advances in technology for capturing detailed data at every point in the supply chain now make it possible to close your visibility gaps.

Cloudleaf, Inc.
02/20/2020
How to Gauge Visibility Gaps in Your Extended Supply Chain

[Ghost Writer] So, you've analyzed your extended supply chain and have identified several visibility gaps. It’s time to take a closer look at those gaps to understand exactly where they are, how many you have, and most importantly, what impact they might have on your organization.

Cloudleaf, Inc.
02/13/2020
Top 5 Reasons Your Supply Chain Has Visibility Gaps

[Ghost Writer] Many of the business and operating processes that tie locations together in a typical supply chain ecosystem fail to capture critical multidimensional data. This includes edge data about location, temperature, humidity, shock, as well as other contextual information that’s critical for advanced planning and execution.

Techtarget
How to make IoT data a performing asset

The amount of data that we produce is truly mind-boggling. This influx of data is generated by all of the connected devices that organizations and consumers use every day. By 2020, it's predicted that there will be nearly 30.73 billion IoT connected devices. The data generated from IoT devices is only useful if you analyze it.

Kinetica
02/22/2018
How GPUs Have Transformed XVA Pricing and Risk Calculations

(Ghost Writer) Financial risk calculations have become more difficult to assess every year, and it is essential to use new approaches such as the X-Value Adjustment (XVA), which is a generic term referring collectively to a number of different "Valuation Adjustments" in relation to derivative instruments held by banks.

Kinetica
01/26/2018
Getting to Know You: How Lippo Group Leverages a GPU Database to Understand Their Customers and...

(Ghost writer): Lippo Group is a prominent conglomerate with significant investments in digital technologies, education, financial services, healthcare, hospitality, media, IT, telecommunications, real estate, entertainment and retail. Lippo Group has a large global footprint around the world, with properties and services not only in Indonesia, but also in Singapore, Hong Kong, Los Angeles, Shanghai, Myanmar, and Malaysia....

Kinetica
01/19/2018
Build Smarter Business Apps with a Modern GPU Database

(Ghost writer) Infusing business analytics based apps with AI isn't easy. Today the world of AI is quite disconnected from the world of business analytics today. To converge the two, you need to master the entire AI pipeline, from data wrangling to modeling to actually operationalizing the models in order to deploy them within the application to...

Kinetica
12/13/2017
How to Explain GPUs to Your CEO

(Ghost writer) It's no wonder we are in the midst of a major IoT (Internet of Things) boom when you consider that IoT-enabled products can solve business problems and predict failures far faster than ever imagined. But all this potential is just theory if you don't have enough processing power to analyze all of your data.

Arcadia Data
12/12/2017
What the Future Holds for the Big Data Ecosystem and Modern BI

(Ghost Writer): This blog post is the first in a series based on the ebook Modern Business Intelligence: Leading the Way to Big Data Success. We wrote this book because it's such an exciting time for data-driven companies. They're exploring new technologies and new approaches to create competitive advantage and even market disruption.

Kinetica GPU Database
10/04/2017
The AI Database - A Prerequisite to Operationalizing Machine and Deep Learning

(Ghost writer) - These notes are from our recent webinar, "The AI Database - A Prerequisite to Operationalizing Machine and Deep Learning." Mike Gualtieri, VP & Principal Analyst for Forrester, and Kinetica's Mate Radalj, VP of Advanced Technology Solutions, talked about the potential and reality of AI, the AI development lifecycle, and the key characteristics of an AI...

Kinetica GPU Database
09/19/2017
6 Ways GPU Acceleration is Disrupting Financial Analytics

(Ghost writer) Next-generation GPU computing is opening new opportunities for intelligent, real-time analytics within the Financial Services industry. It is widely reported that in the early 1800s, the Rothschild banking family of France set up a vast network of pigeon lofts spread across Europe, and deployed a prized coop of racing pigeons to fly between its financial...

Arcadia Data
09/01/2017
Empowering the Mobile Marketing Landscape

Appboy enables its customers to imagine, create, and optimize crosschannel uses cases, on the web, email, and mobile. to demonstrate how their software is driving success, in the specific success metrics that their customers care about.

Kinetica GPU Database
09/15/2017
Forecasting Sales Using Regression Analysis and UDFs

(Ghost writer) - Congratulations. You've just been promoted to Vice President of Data and Analytics at one of the largest American auto manufacturers. Before you've even had a chance to sit down, have a cup of coffee, and enjoy your corner office on the 45th floor, your new boss needs to see a forecast of new car sales of the...

Arcadia Data
07/12/2017
Beyond the Cube: Embrace Analytical Views

(Ghost writer) - Are you aware that the OLAP cube is a technology that was introduced way back in the 70's? It was a key innovation back then, allowing programmers to pull multi-dimensional data from a data warehouse and store it in a format that could be queried easily.

Kinetica GPU Database
07/19/2017
How GlaxoSmithKline Uses Kinetica to Manage Their R&D Information Platform

Mark Ramsey, SVP, R&D Data, at GlaxoSmithKline, spoke at a recent IBM/Kinetica executive breakfast, where he discussed how GSK uses GPUs and Kinetica to help transform the way that data is used as a strategic asset within their R&D organization. GlaxoSmithKline (GSK) is a science-led global healthcare company that researches and develops a broad...

Arcadia Data
Native Visual Analytics for Big Data

In this white paper, we explore how enterprises can utilize native visual analytics software using Arcadia Enterprise to provide real-time insights by unifying visual analysis, data discovery, and business intelligence (BI) within modern data platforms such as Apache Hadoop, NoSQL, and the cloud.

The Official NVIDIA Blog
06/21/2017
How IoT Analytics Can Benefit from GPUs and GPU Databases - The Official NVIDIA Blog

(Ghost writer) If your organization has jumped on the IoT bandwagon, it's most likely already dealing with structured and unstructured data from either consumer devices and sensors or from industrial IoT data. Correlating data feeds from multiple sources is a tough task for any organization. Some companies have turned to Hadoop and other open source software, but ...

Arcadia Data
04/19/2017
4 Ways to Scale Analytics on a Data Lake | Arcadia Data

In our recent webinar, 4 Ways to Scale Interactive BI and Analytics on a Data Lake , MapR's Sameer Nori, Director of Partner Marketing, and Saurabh Mahapatra, Senior Product Manager, joined Steve Wooledge and Priyank Patel of Arcadia Data to discuss the pros and cons of four different ways to scale analytics on a data lake, example use cases, and how Arcadia Enterprise integrates with MapR to support multi-tenant, high user concurrency applications.

Kinetica
10/28/2016
Embracing Real-time Streaming Data - Kinetica

The data connectivity world is changing rapidly, with a firehose of data streaming in from devices, people, and channels. How can organizations act on all of that data? We created Kinetica for those competitive organizations who need to leverage big, fast, data in order to remain leaders in their industry.

Kinetica GPU Database
06/26/0451
Supermicro - Kinetica GPU Database

Supermicro and Kinetica have partnered to provide a GPU-optimized range of servers that can run Kinetica. Those working in diverse sectors such as finance, logistics, telecommunications, energy, and retail can dramatically accelerate application performance with minimal investment in development with this supercomputing solution, which is comprised of Supermicro's servers with NVIDIA GPUs and Kinetica's GPU-accelerated...

Disaster Recovery Journal
Disaster Recovery Strategies for Big Data

(Ghost Writer) Organizations are increasingly analyzing operational data in order to reveal a significant competitive advantage, increase revenue, or mitigate risk....

Upside
High-Frequency Decision Making: Embracing a Competitive Advantage

(Ghost Writer) Because business doesn't happen in neatly defined batches of time, there's a big advantage to being able to make decisions in real time to respond to events in the moment. As a result, companies want new applications that incorporate low-latency processing to impact events as they happen.

Dataconomy
Hadoop and Spark: A Match Made in (Big Data) Heaven

(Ghost Writer) If you listen in on what people are talking about at Big Data conferences, chances are you'll hear a lot of buzz around Hadoop and Spark. People often think of Hadoop and Apache Spark as key tools for tackling a wide range of big data challenges, but they assume that

Virtual Strategy Magazine
Container Technology Will Change the Way We Deploy Data Services

(Ghost Writer) 2015 has become known as the year of "fast data," which refers to your ability to process big data in real time so that you can act on it as at arrives. Fast data is enabled through a whole range of technologies, including in-memory databases, ...

MapR.com
Architecting the World's Largest Biometric Identity System: The Aadhaar Experience

(Ghost Writer) The Unique Identification (Aadhaar) project was created in order to provide every resident of India with a unique identification number that can be used to access a variety of services and benefits. The project enables residents in India to receive food coupons, receive cooking gas deliveries, open checking accounts, apply for loans, insurance, pensions, property deeds, etc. In addition, the program makes it possible for the Indian government to make sure that welfare benefits...

MapR.com
Big Data is Revolutionizing the Video Game Industry

(Ghost Writer) This year will see a dramatic increase in production deployments of Hadoop by companies across all types of industries. In fact, you don't need to visit a financial institution or healthcare company to see what the future of Big Data holds-just take a look around your living room.

Wired
Retailers Turn to Big Data, Hadoop to Stay Competitive

(Ghost Writer) This year, shoppers are expected to spend about $602 billion, up almost 4 percent from a year ago, according to the National Retail Federation. For retailers, Q4 is their make or break season, and they are relying on new, sophisticated methods to collect accurate and detailed market and consumer preference information in order to boost their revenue.

MapR.com
Renaissance in Medicine: Next-Generation Big Data Workloads

(Ghost Writer) At the Strata + Hadoop World 2014 conference held in New York, Allen Day, Principal Data Scientist for MapR, gave a fascinating talk titled "Renaissance in Medicine: Next-Generation Big Data Workloads," where he showcased how ETL and MapReduce can be applied in a clinical session.

Mediapost
Using a Technology Tool to Harvest Data

(Ghost Writer) Consumers generate an enormous amount of transaction and interaction data when they research, buy, and discuss products and services. The challenge, however, is that approximately 80% of this data is "unstructured," which is data that can't be easily analyzed via traditional and established methods.

MapR.com
The Big Data Guide to Star Wars Vehicles

(Ghost Writer) One of the many high points in Disney's Star Wars Episode VII: The Force Awakens movie was the return of several classic ships and other vehicles from the original trilogy, as well as the introduction of innovative, new types of vehicles.

Cisco Blogs
How Cisco Helped Solutionary Boost Security and Improve Their Hadoop Performance

(Ghost Writer) Every day, security threats continue to evolve, as cyber attackers continue to exploit gaps in basic security controls. In fact, the federal government alone has experienced a 680% increase in cyber security breaches in the past six years, and cybersecurity attacks against the US average 117 per day.

MapR.com
Top 3 Ways Ant-Man and MapR are Similar

(Ghost Writer) As you probably know (unless you've been living under an ant hill), Ant-Man is a fictional superhero who first appeared in Marvel comic books, and he's also a proud founding member of The Avengers.

MapR.com
Combating Financial Fraud with Big Data and Hadoop

While you race around checking off items from your holiday lists, banks are just as busy with their fraud prevention efforts. According to a report by the Association of Certified Fraud Examiners, the typical organization loses 5% of its revenues to fraud each year, which translates to a projected annual fraud loss of over $3.5 trillion.

MapR.com
Qualcomm and MapR: Accelerating Innovation for the Internet of Everything

(Ghost Writer) Internet of Everything (IoE) is here today and is rapidly evolving. With the number of connected things estimated to reach 25B by 2020, IoE will unleash a new era of opportunity for both businesses and individuals. At Qualcomm Ventures, the corporate investment arm of Qualcomm Incorporated, we're excited to be working with the great thinkers and doers in this exciting space.

Web Site Copy

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Big Data and Apache Hadoop for Advertising, Media and Entertainment

The digital advertising world is evolving at a breakneck pace. By utilizing Hadoop to capture and analyze clickstream, transaction, video and social media data, digital advertisers are able to spot trends and patterns, unearth new relationships, and optimize their ad campaigns by adjusting campaign tactics in real time.

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Big Data and Apache Hadoop for Financial Services

Financial services organizations around the world are experiencing drastic change. Financial sector companies realize that in order to thrive in a market that has changed so dramatically, they need to be able to improve their operational efficiencies, detect fraud quicker and more accurately, model and manage their risk, and reduce customer churn.

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Shannon Lea Reynolds

Shannon Lea Reynolds is a management consultant, executive coach and sought-after speaker who inspires executives, small business owners and female entrepreneurs to find their passion and reach their potential.

Datasheets

MapR.com
Professional Services Datasheet

As the technology leader in Hadoop, MapR employs the best and brightest engineers and data scientists in the big data industry. MapR augments its in-house expertise by collaborating with industry experts and certified service providers to ensure you get the best Hadoop experience.

MapR.com
MapR Support Datasheet

As a MapR Premium Support customer, you’ll be able to tap into our knowledge, expertise, innovation and support to get the most out of your MapR Platform for Apache® Hadoop™.